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Emerging Advertising Trends for Sporting Events

As sports leagues are restarting, there's a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. So, how will they attract advertising?...
Hashtags and More for Successful Back-To-School Campaigns

Hashtags and More for Successful Back-To-School Campaigns

Updated July 2019. It’s back-to-school time and brands are doing all they can to capture consumers’ attention. Sales during this period can act as an early indicator of upcoming holiday potential, so doing well here is essential. We used our Next Generation AI-powered...

2019 Global Social Media Market Survey Report

2019 Global Social Media Market Survey Report

Wondering if your marketing efforts are up to snuff when compared to other brands in your industry? Benchmarking data is always useful to sort that out. Our 2019 Global Social Media Market Survey Report presents findings from a global survey of more than 1,700 senior...

21 Competitor Analysis Tools for Social Media and SEO

21 Competitor Analysis Tools for Social Media and SEO

Updated July 2019. Gathering competitive intelligence on your competition is essential to brand survival. Access to digital data makes this a much easier to accomplish in theory – but with so many new competitors entering the game every day, any intelligence effort...

7 Easy Steps to Conduct a 30 Minute Social Analysis

7 Easy Steps to Conduct a 30 Minute Social Analysis

Understanding where your brand stands in its category, in relation to competitors and in the hearts and minds of consumers – all in real-time – ranks high among ‘most important intel to have on hand.’ And these indicators that can be sorted out quickly, in 30 minutes...

5 Best Social Listening Tools for Agencies

5 Best Social Listening Tools for Agencies

Agencies have very specific social listening needs and require specific tools – both for their own business and for the brands that depend on them. To help them succeed, we’ve created this short list of five best social listening tools for agencies! It covers...

Brand Passion Report 2019: Top Loved Brands

Brand Passion Report 2019: Top Loved Brands

Using our powerful Next Generation AI capabilities, we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. In it, we share insight around what consumers find so attractive about these brands, from both a...

U.S. Women’s Soccer Team Nets All The Online Love

U.S. Women’s Soccer Team Nets All The Online Love

It’s good being Alex Morgan these days, or any member of the U.S. women’s soccer team for that matter, as they’re riding high on a wave of online love as America’s sweethearts on and off the soccer field. Their multi-faceted notoriety benefits their sport, of course,...

5 Marketing Opportunities Brands Missed This Independence Day

5 Marketing Opportunities Brands Missed This Independence Day

  The 4th of July is replete with positive sentiment for brands to take part in. But many miss out – or end up barking up the wrong tree, as they follow the crowd with those same ol’ “Happy 4th!” posts that are largely ignored. Here’s how to create online fireworks...

Instagram Analytics Enhanced by Next Generation AI

Instagram Analytics Enhanced by Next Generation AI

With a channel as important as Instagram – especially for businesses and brands where visuals and lifestyle “sell” – understanding Instagram Analytics is table stakes. So, what should brands focus on? Here’s what! What Instagram Offers First things first, Instagram...