Social Analytics and the Best New Shoe Brands
For some, shoes are just necessities that keep their feet covered as they make their way through the world. But for others, shoes are an obsession, a lifestyle even. And it’s why we see fashionable new shoe brands highly sought-after this Spring. Let’s look at social...
Avengers Endgame: Sentiment and Storytelling for Record-Breaking Campaigns
How do you break the mold – and box office records – with your social campaigns? Let’s look at how Avengers: Endgame did it to see what we can learn! Keep Expanding Your Audience Marvel spent an estimated $200 million on the promotional campaign for Avengers: Endgame,...
5 Secrets CX Analytics Reveal About Your CPG Consumers
Tasked with providing products and services that are ‘better than yesterday’s best’ is where most CPG brands find themselves living these days. And we see many of these brands consistently clearing that hurdle thanks to customer experience (CX) analytics informed by...
What Moms Wanted, According to Social Sentiment
Not so very long ago, when Mother’s Day rolled around, we’d see families scheduling dinners to celebrate and most local flower shops left in short supply. This still happens today, of course, but there is also a definite shift away from these generic ideas and toward...
How Financial Services Firms Win With AI-Powered Analytics
Though financial service brands may not naturally have the same social appeal as other brands in other industries – like retail – you can still win on social media. The key for you is to ensure the data you collect is timely and accurate – and then used well to...
Warren Buffett on The Key to Happiness and Consumer Understanding
With another of Warren Buffett’s Berkshire Hathaway annual shareholder meetings on the books, businesses everywhere are combing over insight from the “Oracle of Omaha” to guide investment decisions. But that’s not all this prolific business leader offers – his entire...
Baby Sussex Causes Dramatic Social Sentiment Shift
Babies bring out the best in people, and when a royal baby is born, they have the potential to bring out the best worldwide. Baby Sussex’s royal birth announcement offers a lesson in how much online loves to “love” – they just need a bit of encouragement. Baby Love...
Transforming Twitter Analytics into Actionable Insight
With nearly 6000 tweets hitting social every second – that’s 500 million per day – you better believe time counts on Twitter. Can your social analytics tools keep up? Here’s why they need to. Twitter Isn’t Dead First things first: With social networks like Instagram...
Finding Social Love on Star Wars Day
Holidays are great opportunities to not just sell products – they offer a chance to interact with your audience about something they’re likely to love. But you don’t have to wait for July 4th or Christmas – there are plenty of holidays in between, including Star Wars...
Using Netnography in 2019 to Engage & Convert
In life, it’s important to find your “tribe.” They’re the people who love you for you, and can be counted on to stand by you no matter what. For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Here’s how.Look Below...
Mastering Social Media Reporting Guide
Updated May 2019 Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are –...
What the Perfect Bra Teaches Brands
Women are the target of many a retail brand – but perhaps none has higher stakes than those that sell bras. When we talk – often – about using sentiment analysis to demystify what your audience wants, we’re talking about exactly what the bra industry is doing. Let’s...
Using Next Gen AI for Exceptional CPG Response Times
Customer care isn’t limited to solving problems – though many brands view it that way. Real consumer care is part of your overall customer experience – and something that helps you avoid problems by building relationships with your audience. And Next Generation AI...
Advanced Twitter Search Options for Brands
Understanding how to use Twitter should be required social media marketing 101 for brands, yet many remain fuzzy on how to use it strategically. And understanding how to search for segments on Twitter tops the ‘must learn’ list. Fortunately, for those brands, we’re...
2019 Luxury Brands Industry Report
Wondering how top Automobile, Beauty, Fashion, High-end, Hotels, Jewelry, eCommerce and Retail luxury brands are faring in this increasingly social media-driven environment? So were we! You can see what we discovered in NetBase’s 2019 Luxury Brands Industry Report –...
Meghan Markle Maternity Brands Feeling the Love
The Duchess of Sussex is fashionable, famous and fantastic when it comes to putting what she wears in the spotlight. So which brands are benefitting from her patronage – and how much of a boost does her baby bump offer? Let’s see! Meghan Mania Ever since she married...
What Brands Can Learn from Coachella’s Social Media Marketing Mastery
You may not know what it is, or you may know and love to hate it, but the power Coachella wields online every April is undeniable. And it’s a hard-won dominance, no doubt. Let’s find out what makes it so popular and what brands can emulate – because there’s lots that...
Social Sentiment Review: Divided Opinions On Peeps
When it comes to sourcing consumer love to foster brand-consumer connections, you don’t have to overthink it. Anything and everything is up for discussion – with passion you might not expect driving conversations about the smallest things: like Peeps. Peeps – for the...
THE COMPLETE HOW-TO GUIDE: SOCIAL MEDIA ANALYTICS
Learn why and how social media analytics are vital to your brand, and the critical ways to apply them.
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