Sail the Social Analytics Ocean Blue on International Talk Like a Pirate Day
One of the best things about life on the internet is the ability to find a holiday for every mood, occasion, and fan-base. Today is International Talk Like a Pirate Day! Here’s everything you need to know to put a little “arrrg” in your social analytics: Do Your...
Vive la McDonalds . . . Or Not
There’s a foodnami brewing around the fate of McDonalds in two very different French locales, offering a study in social sentiment analysis and audience segmenting that will be important for any retailer with multiple locations to take note of. It’s a tale of two...
5 Reasons Not to Miss NetBase LIVE this October in LA & NY!
For some, the post-Labor Day months signify cooler weather, getting the kids back to school and out of their hair, and all things pumpkin spice. For us at NetBase, fall means one thing: NetBase LIVE LA & NY! These two annual, stateside conferences are chock full...
Social Media Analytics Put Agencies in Touch with the Art of Possible
For agencies hoping to win the new business of high profile clients, the stakes couldn’t be higher than when it comes time to pitch their offerings. For brands, the stakes are always high. They want assurances their agency spend will ultimately equate to higher...
Coca-Cola’s Specialty Coffee Expansion Showcases Social Media Sentiment Analysis of European Market
When it comes to coffee, Starbucks certainly leads the pack worldwide, but that doesn’t mean the entire category is spoken for. And Coca-Cola’s recent acquisition of Costa Coffee, a serious contender, shows just how far solid social media sentiment analysis can take a...
NetBase Has the Deepest Social Analytics with Data Coverage from Instagram, YouTube and Reddit
When it comes to social listening platforms, the name of the game is data quality. It’s not just about which social networks are accessed, but the depth of quality data the tool pulls from each platform. At NetBase, we’re always looking for ways to surface more...
The Social Sentiment of Saving the Planet in EMEA
Going green isn’t merely a buzzword for those in the recycling business, it’s a smart tactic for any business wanting to capture the millennial, Gen Z, and really any socially conscious niche market. And the social sentiment of saving the planet is particularly...
How to Use Social Sentiment to Perform a Competitor Analysis
For any brand to succeed, awareness of competitors is mandatory. From understanding which brands are gaining on you, to what they offer your shared target consumers, there’s never been a better use case for Competitor Analysis Tools. Our newly updated Complete How-To...
21 Wettbewerbsanalyse-Tools für soziale Medien
Das Ausspionieren der Konkurrenz ist ein Muss für das Überleben einer Marke. Glücklicherweise macht der Zugang zu digitalen Daten dies zu einem viel einfacheren Unternehmen – und dort draußen gibt es Informationen in Hülle und Fülle. In der Tat ist die Analyse der...
21 outils d’analyse concurrentielle pour les réseaux sociaux
Espionner la concurrence est une obligation pour la survie d’une marque. Heureusement, le libre accès aux données numériques facilite largement cette démarche – et il y a des trésors d’informations à portée de main. D’ailleurs, l’analyse concurrentielle est une...
Social Sentiment of #EmiratiWomensDay Puts Success in The Spotlight
The 3rd Emirati Women’s Day took place on August 28th, and offered a glimpse into the country’s dedication to recognizing and encouraging women’s contributions in the UAE. And it also offered savvy retailers, who monitor social sentiment, an opportunity to enhance...
20 kostenlose Social Media Analytics-Tools für Vermarkter
Update Juni 2018: Wir haben unsere Liste kostenloser Social Media Analytics-Tools für 2018 überarbeitet – und unten zur Verfügung gestellt! Da das Geschäft zunehmend global wird, wird es auch zunehmend konkurrenzbetont. Sie können dem Internet dafür danken – oder es...
![Analyzing Social Trends as the NFL Season Starts [INFOGRAPHIC]](https://1hjiu44ccuwo32q9w52jciak-wpengine.netdna-ssl.com/wp-content/uploads/Cleavland-Browns-400x250.png)
Analyzing Social Trends as the NFL Season Starts [INFOGRAPHIC]
As football season kicks off today, where should brands and marketers focus their attention? It’s a long season and everyone wants to “win” the Super Bowl, so social trend analysis is a great place to start. Track Trends in the Moment A LIVE Pulse is an essential tool...
20 outils gratuits d’analyse des réseaux sociaux pour les annonceurs
Mise à jour de juin 2018 : Nous avons remanié notre liste des outils gratuits d’analyse des réseaux sociaux pour 2018 – consultez-la ci-dessous ! Avec la mondialisation du commerce, la concurrence se fait de plus en plus rude. Vous pouvez remercier Internet – ou le...
The Power of Social Analytics Is Solid as a ‘Rock’
How do social analytics translate when the brand in question is a person, not a company? They are equally important – especially if that person is a big part of driving profits for your brand. Let’s look at movie star Dwayne “The Rock” Johnson as an example. Presence...
End the Year on a High Note with Social Listening
As we pause today to reflect on both the American labor movement, and the official end of summer, it’s also a good time to gear up for the final quarter of 2018. Here’s how to use social listening for a strong finish to the year. Look Beyond the Obvious Social...
![European’s Favorite Ice Cream and Gelato Flavors, Ranked by Social Media [Infographic]](https://1hjiu44ccuwo32q9w52jciak-wpengine.netdna-ssl.com/wp-content/uploads/ice-cream-and-gelato-400x250.png)
European’s Favorite Ice Cream and Gelato Flavors, Ranked by Social Media [Infographic]
Wondering what flavors your favorite European country favors? We were too! So, much like our US-focused exploration of this riveting topic, we decided Europe required its own social sentiment analysis of ice cream flavors! But we didn’t stop there, we took a deep...
The Complete How-to Guide: Social Media Analytics
The practice of Social Media Analytics is a constantly evolving one. What initially served as a means of measuring popularity – counting likes and retweets – or marketing endeavors, is now an indispensable tool that serves every aspect of your business. The insights...
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