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Peloton Ad Shows Power of Consumer Perception

Peloton’s viral exercise bike ad shows the power of consumer perception, and the importance for brands to monitor social analytics to maintain brand – and stock – health. And it also offers a case study in how to pick up a viral moment and use it to your brand’s...
Vive la McDonalds . . . Or Not

Vive la McDonalds . . . Or Not

There’s a foodnami brewing around the fate of McDonalds in two very different French locales, offering a study in social sentiment analysis and audience segmenting that will be important for any retailer with multiple locations to take note of. It’s a tale of two...

The Social Sentiment of Saving the Planet in EMEA

The Social Sentiment of Saving the Planet in EMEA

  Going green isn’t merely a buzzword for those in the recycling business, it’s a smart tactic for any business wanting to capture the millennial, Gen Z, and really any socially conscious niche market. And the social sentiment of saving the planet is particularly...

How to Use Social Sentiment to Perform a Competitor Analysis

How to Use Social Sentiment to Perform a Competitor Analysis

For any brand to succeed, awareness of competitors is mandatory. From understanding which brands are gaining on you, to what they offer your shared target consumers, there’s never been a better use case for Competitor Analysis Tools. Our newly updated Complete How-To...

21 Wettbewerbsanalyse-Tools für soziale Medien

21 Wettbewerbsanalyse-Tools für soziale Medien

Das Ausspionieren der Konkurrenz ist ein Muss für das Überleben einer Marke. Glücklicherweise macht der Zugang zu digitalen Daten dies zu einem viel einfacheren Unternehmen – und dort draußen gibt es Informationen in Hülle und Fülle. In der Tat ist die Analyse der...

21 outils d’analyse concurrentielle pour les réseaux sociaux

21 outils d’analyse concurrentielle pour les réseaux sociaux

Espionner la concurrence est une obligation pour la survie d’une marque. Heureusement, le libre accès aux données numériques facilite largement cette démarche – et il y a des trésors d’informations à portée de main. D’ailleurs, l’analyse concurrentielle est une...

20 kostenlose Social Media Analytics-Tools für Vermarkter

20 kostenlose Social Media Analytics-Tools für Vermarkter

Update Juni 2018: Wir haben unsere Liste kostenloser Social Media Analytics-Tools für 2018 überarbeitet – und unten zur Verfügung gestellt! Da das Geschäft zunehmend global wird, wird es auch zunehmend konkurrenzbetont. Sie können dem Internet dafür danken – oder es...

The Power of Social Analytics Is Solid as a ‘Rock’

The Power of Social Analytics Is Solid as a ‘Rock’

How do social analytics translate when the brand in question is a person, not a company? They are equally important – especially if that person is a big part of driving profits for your brand. Let’s look at movie star Dwayne “The Rock” Johnson as an example. Presence...

End the Year on a High Note with Social Listening

End the Year on a High Note with Social Listening

As we pause today to reflect on both the American labor movement, and the official end of summer, it’s also a good time to gear up for the final quarter of 2018. Here’s how to use social listening for a strong finish to the year. Look Beyond the Obvious Social...

The Complete How-to Guide: Social Media Analytics

The Complete How-to Guide: Social Media Analytics

The practice of Social Media Analytics is a constantly evolving one. What initially served as a means of measuring popularity – counting likes and retweets – or marketing endeavors, is now an indispensable tool that serves every aspect of your business. The insights...