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NetBase Certification as Agency Selling Point in Pitches

The marketing market is competitive! And agencies competing for big brands’ business are keenly aware of the challenges they face when winning new engagements. This is why NetBase Certification has become an agency selling point in pitches. It’s an industry standard...
Brands, Bees and Business: Earth Day 2019 Analytics

Brands, Bees and Business: Earth Day 2019 Analytics

Monday April 22 is Earth Day – and unlike quirky holidays that might not work for everyone, all brands can take part in this particular day of observation. In fact, they should. Here’s why – and how. It’s an Opportunity to Seize Even if you don’t believe climate...

2019 Guide to Purchase Drivers for Travel

2019 Guide to Purchase Drivers for Travel

Whether traveling by plane, train or cruise ship, there are purchase drivers specific to certain segments of consumers, and some that are common to all, by category! And AI-powered social listening provides crucial intel to guide these B2C efforts. Get Me a Ticket for...

7 Facebook Segments to Target – and Why

7 Facebook Segments to Target – and Why

Segmenting your audience is a key tactic for uncovering shared audience passions that could be missed when looking with a broader lens. Facebook’s landscape is built for segmenting – but with so many options, you’re probably missing many undiscovered segments for your...

Viral Instagram Opportunities Your Marketing is Missing

Viral Instagram Opportunities Your Marketing is Missing

Instagram isn’t just a digital photo gallery where users store and share memories. It’s one of the most important channels for brands looking to connect with consumers of all ages, and the influencers that motivate them. But even the brands who already know this may...

5 Powerful Twitter Tactics for Amazing Retweets

5 Powerful Twitter Tactics for Amazing Retweets

Social networks are only as good as your ability to use them – and for some brands, that’s a problem. It’s not enough to know your audience is on Twitter – if they are; you’ve got to be able to connect with them. Here are 5 ways to do that. 1. Find Your Tribe Twitter...

The Top Strategy for Reddit Powered by Social Analytics

The Top Strategy for Reddit Powered by Social Analytics

Understanding how to market on Reddit is key to capturing some of the most active online participants available. That means they likely know their way around online and (assuming they have a solid ‘karma’ count on Reddit), corresponding credibility on the highly...

5 Ways Instagram Stories Boost Engagement

5 Ways Instagram Stories Boost Engagement

Any brand manager worth his/her salt knows that Instagram is the place to be by now, but questions abound around the best ways to use it – and there are many. One top tactic employed by the savviest of brands revolves around using Instagram’s Stories. And we’re...

Blazing a Social Sentiment Path: Only Bold Brands Need Apply

Blazing a Social Sentiment Path: Only Bold Brands Need Apply

Online is like the Wild West, with the quickest draw blazing a path for other social insight-slingers to follow – but that only takes a brand so far. Eventually your brand needs to be the outlaw leading the pack and taking the risks – or you’ll be stuck battling back...

NetBase Releases Interactive AI Battlebot

NetBase Releases Interactive AI Battlebot

 When online speaks, we listen. With insight informed by powerful Next Generation AI capabilities, we’ve been able to keep our clients ahead of the curve at every turn – and now we’re moving beyond that and taking a bold step ahead of the pack. We’re elated to...

How & Why to Avoid Social Data Authorization Gaps

How & Why to Avoid Social Data Authorization Gaps

We talk a lot about what social analytics can do for brands – and how to use various tools to get the best results. But keeping those tools running properly is also important – and requires some help from our customers. We’re talking about authorizations – and while...

5 Ways Your Marketing Alienates Millennials

5 Ways Your Marketing Alienates Millennials

Google “Millennials trends 2019” and you’ll find a host of articles about the things Millennials are into – from food, to travel, to dating – to themselves! But is this info helping or hurting brands trying to reach this oh-so-desirable generation as it enters its...

Hashtags: How to Use Them & When to Lose Them

Hashtags: How to Use Them & When to Lose Them

Hashtags are a wonderful convention for uniting social users through common topics, and even shining a light on specific brand campaigns. But using them incorrectly can actually hurt your efforts! Here are some best practices to keep in mind. General Dos and Don’ts...

Influencer Marketing Metrics for Measuring ROI

Influencer Marketing Metrics for Measuring ROI

Influencer marketing is big business these days, with brands allocating a significant spend toward enticing top influencers to generate awareness in today’s highly competitive online environment. And that applies to every vertical. But is it working? And how can...

Understanding Netnography for Creating Buyer Personas

Understanding Netnography for Creating Buyer Personas

Buyer personas aren’t a new thing in marketing – but you do need a new approach to get the most value from them in today’s markets. Netnography is essential to your success – but what even is that? Netnography Defined Coined in 1995 by marketing professor Robert...

AI Series: Demystifying AI in Sentiment Analysis

AI Series: Demystifying AI in Sentiment Analysis

Sentiment analysis is the foundation of social analytics – and of understanding your target audience. But what about new technology like Artificial Intelligence (AI)? Does it really make a big difference? Let’s explore. Nuance at Scale As we turn more and more to...

THE COMPLETE HOW-TO GUIDE: SOCIAL MEDIA ANALYTICS

Learn why and how social media analytics are vital to your brand, and the critical ways to apply them.

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