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Disney+ Demonstrates the Power of The Social Analytics Side

The Disney+ launch was everything a brand could want – and then some. Let’s see how the beloved brand demonstrates the power of the social analytics side. And how your brand can do that same! Social analytics intel is the secret sauce that most top brands have...
The Complete How-to Guide: Social Media Analytics

The Complete How-to Guide: Social Media Analytics

The practice of Social Media Analytics is a constantly evolving one. What initially served as a means of measuring popularity – counting likes and retweets – or marketing endeavors, is now an indispensable tool that serves every aspect of your business. The insights...

Will the UK Sugar Tax Curb Cravings?

Will the UK Sugar Tax Curb Cravings?

With rising levels of obesity and tooth decay, the UK added a sugar tax to soft drinks, making the fizzy beverages more expensive, by degrees, based on their sugar levels. But beyond making consumers angry, will this actually curb cravings? It’s certainly created some...

Reading Social Sentiment Tea Leaves, Proceed with Caution

Reading Social Sentiment Tea Leaves, Proceed with Caution

Anytime communication happens via the written word, images, or anything beyond in-person conversation, there’s the possibility of misinterpretation. This is especially true when language nuances like sarcasm are involved. Thank goodness there’s social sentiment to...

Ryanair Ignores Social Sentiment and Suffers

Ryanair Ignores Social Sentiment and Suffers

Oftentimes, sentiment analysis offers insight you’d never expect about your brand. Other times, it’s a reinforcement of common sense – a strong reinforcement. It can show when you’re crossing the line with your target audience and why it’s maybe not the best idea to...

How to Use Lesser Known Holidays to Generate Social Love

How to Use Lesser Known Holidays to Generate Social Love

Interacting with social consumers is tricky for brands. You’ve got to strike the right balance of personal and authentic, without losing sight of business goals like increasing sales or promoting brand awareness. Here’s how sentiment analysis of quirky holidays helps!...