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How Does AI Affect Social Analytics?

As we discussed in our 2019 predictions post, we know that Artificial Intelligence (AI) is going to play a bigger role in social analytics moving forward. But what exactly is AI, and how does it work within that context? Here’s the low-down. Of course, we’ve already...

2019 Social Media Marketing Predictions

When you look at what social media has become, it’s amazing to think less than ten years ago we were merely on the brink of its potential. Social media, and the ways we analyze and use it, continues to grow rapidly, and that won’t change in the coming year. Here are...

Social Media’s Favorite #FoodPorn for Thanksgiving

Holidays are always an important time for brands – especially the ones that fall this time of year. With Thanksgiving on the horizon, the focus is on gratitude, family – of course – and food. Let’s look at social sentiment to find out what Thanksgiving audiences are...

Social Media Is Top News Source In Most European Countries

 Social media reporting isn’t all it’s cracked up to be – and we’re not talking about marketing metrics you’re gathering to share with the C-suite, but “news” as it exists in the age of social media. It affects the mood of consumers and that can help or hurt your...

Getting Your Social Analytics Game in Shape for 2019

The start of a new calendar year is always a great time to put new ideas in motion. For brands, it’s also a new quarter, and a time to gear up for new goals and campaigns coming in the days, weeks, and months ahead. Here’s a social analytics checklist to get you ready...

Social Media Creating Political Change in Ethiopia

 We hear a lot about the ills of social media and how it’s leading to a more emotionally disconnected populace, as we’re all buried in our phones. But it’s also been responsible for some pretty amazing things, including acting as a catalyst for change. And one country...

How to Train Smart Social Ambassadors for Your Business

We talk a lot about the power of influencers, and how brand ambassadors help share your messaging without sounding promotional. But are you missing out on some of the most valuable influencers at your disposal? If you aren’t including your employees on your brand...

Understanding EMEA Parents’ Pram Passion

Everything you think you know about babies is outdated these days, except when it comes to strollers, as parents in the EMEA are feeling positively passionate about old-fashioned prams! Retailers can take credit for this phenomenon, in part, but the heart of this...

Channeling Consumer Passion: Social Listening on Tumblr

There’s nothing better than finding consumers who are wild for your brand. These audiences aren’t always obvious, however. You’ve got to use your social listening skills to reveal their secret social hideaways – but it’s worth it. Open Yourself to New Channels of...

Social Media Listening Checklist for Europe and Beyond

International marketing campaigns offer exceptional reach for any brand, but there are unique considerations to keep top-of-mind, beyond what one would typically pay attention to, when focused domestically. Social media listening makes the effort much more manageable,...

Social Engagement Lessons from Caps Lock Day

It’s one thing to say “don’t be promotional” in your posts – but achieving it can be a challenge. After all, promoting your brand is the underlying point. Here’s how to use whimsical holidays like Caps Lock Day to break the ice. Social Sentiment Gives the Green Light...

How to Measure Social Analytics ROI

It’s impossible to grow without stopping to measure your efforts along the way. How else will you know if you’re on track to achieve your goals, or in need of a course correction? Furthermore, how will stakeholders feel about investing in the social analytics tools...

How Social Analytics Keeps Social Monsters from Creeping Up

As we celebrate Halloween, let’s take a moment to recognize the monsters hiding in your midst on social. Consumers don’t turn into gremlins overnight – so why are you letting them catch you off guard? Follow Social Listening Breadcrumbs Nothing consumers think or feel...

The 2018 EMEA Automotive Social Sentiment Report

As automotive aficionados ourselves, we were curious about the luxury European automotive market in general. More specifically, we were interested in growth expectations and market considerations, as one never knows when s/he may hit the lottery and find yourself...

NASCAR: Racing with the Social Sentiment ‘Monsters’

A high-profile sponsorship can be a sweet deal for a brand – and it doesn’t get more high-profile than NASCAR. It was a very big deal for NASCAR to sign Monster Energy to the third ever, multi-year, premier series entitlement deal, which was extended to a second year...