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Brands, Bees and Business: Earth Day 2019 Analytics

Monday April 22 is Earth Day – and unlike quirky holidays that might not work for everyone, all brands can take part in this particular day of observation. In fact, they should. Here’s why – and how. It’s an Opportunity to Seize Even if you don’t believe climate...

5 Mistakes You’re Making on Instagram

If you’re using social media to promote your brand at all, you probably already know how important Instagram is. With more than one billion active monthly users, this is a channel all brands can use. And you’ll get even better results if you avoid these five mistakes....

Social Media ROI – Why You Need it and How to Measure it

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but...

7 Brands That Went All-In for St Paddy’s Day

Are there any holidays that make people as boisterously happy online as St. Patrick’s Day, or St. Paddy’s Day to those true green fans? Marketing to capture any holiday audience can be tricky regardless of the energy it offers though, so let’s see how seven brands...

March Madness: Cinderella Teams Dominate Social Sentiment

College basketball teams have been giving it their all to advance to the NCAA Finals. And if fans had it their way, we’d see quite a few “Cinderella” teams making hoop history – and actually, some already are! Bringing You Up To Speed In case you don’t know what this...

7 Ways to Increase Your Facebook Reach with Video

When it comes to social media, brands must go where their audience is – and for many, that’s Facebook. But knowing where to interact isn’t helpful if you aren’t actually engaging the consumers you’ve targeted. Here are seven ways to increase your Facebook reach using...

Top 51 Instagram Stats You Need to Know in 2019

Leveraging social media means being where your audience is – and for almost every brand or business in 2019, that means Instagram. This isn’t a shocking revelation when you consider how photo-obsessed we’ve become in the digital age – with every smartphone sporting...

Consistent Social Analytics: The Secret to Online Success

Remember that time your post went viral and your brand mentions shot through the roof? Or maybe it hasn’t happened yet, but you’re expecting something amazing any day now. You’re overdue! Well, that’s one way to look at it, of course - but you’ll miss the building...

Let The Data Be Your Muse

Some days, it feels like there really isn’t anything new you can sort out about your audience – and those are the days you are mistaken. If you allow the data to inspire your efforts, you’ll find the opposite to be true. When accurate data is your muse, your real...

Advanced AI Sentiment Analysis: Conversational Context

Artificial intelligence (AI) may not have taken over the world just yet – but soon enough it will become seamlessly integrated into our everyday lives. Consumers have already embraced aspects of AI without realizing it, or have experienced frustration with fledgling...

9 Social Media Listening Success Stories

The case for social listening has been stated numerous times – and it’s a solid one. Not only does social listening lead you to important insights about your audience – it protects every aspect of your brand when you apply those insights. Still, some continue to...

How to Conduct a Social Media Competitive Analysis

It might be obvious that competitive analysis should be part of brand operations, but what’s not always so obvious is what exactly that means – especially with regard to the social realm. With all the stats, posts and interactions coming at you with increasing speed,...

7 Ways to Differentiate Influencers from Inflaters

Influencer collaboration offers incredible marketing potential for brands – and incredible earning potential for influencers! As a result, wannabe brand influencers eagerly aspire to emulate what these niche pros offer, and they’ve become expert at it - expert...

The 2019 State of Social Report

Carefully cultivating a social presence online is no longer a quirky extra for a brand to offer, if it ever was. And any brands still devoting half-hearted efforts to their digital marketing really need to read The 2019 State of Social Report, as it offers...

5 Social Media Strategies for Financial Services Industry

The biggest advantage social analytics offers is the ability to understand consumers in ways brands could only dream of in the past. For industries like financial services, which arguably inspires less social engagement, this window into consumers’ souls can be the...

The Early Adopter’s Guide to AI

It’s not always easy deciding whether to dive into embracing new technologies before they’ve become commonplace. But often there are advantages to getting there early. Such is the case with AI Analytics. Here’s why: It Puts You Further Ahead of the Curve Though there...

When Instagram Changes Faster Than Your Analytics Tool

When API changes hit - and you can bet they will with regularity - you hope and pray that your social analytics tool is on top of the updates, or better yet, ahead of them. But that often isn’t the case. And that’s when disaster strikes for brand marketers. Is there...