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How Agencies Alter A Brand’s Course with AI Analytics-Informed Insight

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. And agencies will miss these warning buoys if they’re not picking out the correct voices to listen to in the cacophony that...

Hashtags and More for Successful Back-To-School Campaigns

Updated July 2019. It’s back-to-school time and brands are doing all they can to capture consumers’ attention. Sales during this period can act as an early indicator of upcoming holiday potential, so doing well here is essential. We used our Next Generation AI-powered...

2019 Global Social Media Market Survey Report

Wondering if your marketing efforts are up to snuff when compared to other brands in your industry? Benchmarking data is always useful to sort that out. Our 2019 Global Social Media Market Survey Report presents findings from a global survey of more than 1,700 senior...

21 Competitor Analysis Tools for Social Media and SEO

Updated July 2019. Gathering competitive intelligence on your competition is essential to brand survival. Access to digital data makes this a much easier to accomplish in theory – but with so many new competitors entering the game every day, any intelligence effort...

How to Evaluate Social Media Analytics

Updated July 2019. Social Media Analytics, powered by Next Generation Artificial Intelligence (AI), comprises several techniques and tools. When combined, they provide a thorough understanding of your place in the social landscape, as well as the audiences you most...

7 Easy Steps to Conduct a 30 Minute Social Analysis

Understanding where your brand stands in its category, in relation to competitors and in the hearts and minds of consumers – all in real-time – ranks high among ‘most important intel to have on hand.’ And these indicators that can be sorted out quickly, in 30 minutes...

5 Best Social Listening Tools for Agencies

Agencies have very specific social listening needs and require specific tools – both for their own business and for the brands that depend on them. To help them succeed, we’ve created this short list of five best social listening tools for agencies! It covers...

What Is Social Listening & Why Is it Important?

Updated July 2019. Many brands are confused about how social data is captured and applied – and that can prove fatal, as it’s crucial to informing brand strategy. What is social listening exactly? Let’s find out – along with the many ways it’s important and how you...

Brand Passion Report 2019: Top Loved Brands

Using our powerful Next Generation AI capabilities, we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. In it, we share insight around what consumers find so attractive about these brands, from both a...

U.S. Women’s Soccer Team Nets All The Online Love

It’s good being Alex Morgan these days, or any member of the U.S. women’s soccer team for that matter, as they’re riding high on a wave of online love as America’s sweethearts on and off the soccer field. Their multi-faceted notoriety benefits their sport, of course,...