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Brands Missing Out on Segments by Misunderstanding Slang

Many brands are ‘living their best life’ these days thanks to social media, while others are left languishing and wondering why they can’t connect. Brands miss out on key segments when they misunderstand audience interests and modes of communication, including slang,...

Seizing The Iron Throne of Social Analytics

Some TV series take on a life of their own and become part of viewers’ lives, spawning a niche culture devoted to discussion and speculation about it – and this has certainly been the case with Game of Thrones (GoT). And many brands (and other entities) have harnessed...

Taking Instagram Analytics to the Bank

With more than 500 million active daily users, Instagram is the hottest platform for brands to be on right now. But many are still unsure of how to communicate the amazing engagement they’re seeing - and correspondingly unable to demonstrate it in terms of ROI. We’re...

Luxury Customer Care: Capturing Next-Level Engagement

Longevity no longer equals loyalty – if it ever did. Luckily, luxury brands in all stages of growth can use predictive capabilities to stay ahead of demanding consumer needs and edge out competitors. Here’s how. Create a Share-Worthy Experience If you want social...

Social Analytics and the Best New Shoe Brands

For some, shoes are just necessities that keep their feet covered as they make their way through the world. But for others, shoes are an obsession, a lifestyle even. And it’s why we see fashionable new shoe brands highly sought-after this Spring. Let’s look at social...

5 Secrets CX Analytics Reveal About Your CPG Consumers

Tasked with providing products and services that are ‘better than yesterday’s best’ is where most CPG brands find themselves living these days. And we see many of these brands consistently clearing that hurdle thanks to customer experience (CX) analytics informed by...

What Moms Wanted, According to Social Sentiment

Not so very long ago, when Mother’s Day rolled around, we’d see families scheduling dinners to celebrate and most local flower shops left in short supply. This still happens today, of course, but there is also a definite shift away from these generic ideas and toward...

How Financial Services Firms Win With AI-Powered Analytics

Though financial service brands may not naturally have the same social appeal as other brands in other industries – like retail – you can still win on social media. The key for you is to ensure the data you collect is timely and accurate – and then used well to...

What is Social Media Monitoring?

Updated May 2019. Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. This isn’t helped by the constant evolution of the industry,...

Baby Sussex Causes Dramatic Social Sentiment Shift

Babies bring out the best in people, and when a royal baby is born, they have the potential to bring out the best worldwide. Baby Sussex’s royal birth announcement offers a lesson in how much online loves to “love” – they just need a bit of encouragement. Baby Love...

Transforming Twitter Analytics into Actionable Insight

With nearly 6000 tweets hitting social every second – that’s 500 million per day – you better believe time counts on Twitter. Can your social analytics tools keep up? Here’s why they need to. Twitter Isn’t Dead First things first: With social networks like Instagram...

Finding Social Love on Star Wars Day

Holidays are great opportunities to not just sell products – they offer a chance to interact with your audience about something they’re likely to love. But you don’t have to wait for July 4th or Christmas – there are plenty of holidays in between, including Star Wars...

Using Netnography in 2019 to Engage & Convert

In life, it’s important to find your “tribe.” They’re the people who love you for you, and can be counted on to stand by you no matter what. For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Here’s how.Look Below...

Mastering Social Media Reporting Guide

Updated May 2019 Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are –...

What the Perfect Bra Teaches Brands

Women are the target of many a retail brand – but perhaps none has higher stakes than those that sell bras. When we talk – often – about using sentiment analysis to demystify what your audience wants, we’re talking about exactly what the bra industry is doing. Let’s...

Using Next Gen AI for Exceptional CPG Response Times

Customer care isn’t limited to solving problems – though many brands view it that way. Real consumer care is part of your overall customer experience – and something that helps you avoid problems by building relationships with your audience. And Next Generation AI...

Advanced Twitter Search Options for Brands

Understanding how to use Twitter should be required social media marketing 101 for brands, yet many remain fuzzy on how to use it strategically. And understanding how to search for segments on Twitter tops the ‘must learn’ list. Fortunately, for those brands, we’re...