Pinterest Perfectly Positioned to Sell Recipe Ingredients

Online shopping is here to stay, COVID-19 has seen to that. And Pinterest is perfectly positioned to sell recipe ingredients to its significant and highly engaged consumers! If you aren’t thinking about how to rebuild your business strategy to adapt to this new...
5 Brands Building eCommerce Buzz

5 Brands Building eCommerce Buzz

  Times are uncertain right now. Most people are still sheltering in place, brick-and-mortar shopping has come to a halt, and almost everything we considered to be normal has since vanished. But as time goes on, the world has seemingly adapted to the new normal. And...

If You Open, Will They Come?

If You Open, Will They Come?

In the U.S., people are becoming more anxious to see stores and businesses re-open. But when they do open, will people come? To answer this, we must view consumer readiness through the lens of COVID-19 – and against the backdrop of how this is progressing in Europe....

In the Age of Coronavirus: How Brands Manage a Social Crisis

In the Age of Coronavirus: How Brands Manage a Social Crisis

  A brand crisis can begin in many ways - and most often it comes out of nowhere. Whether it’s caused by a marketplace disruption or a negative social media post, it pays dividends to have an agile crisis plan in place to help your brand adapt to the unexpected. And...

Cinco de Mayo Brand Promos Worth Celebrating

Cinco de Mayo Brand Promos Worth Celebrating

This Cinco de Mayo brands are wisely making it about consumers, not about them. And consumer and market intelligence reveal why this is such a smart move right now. ​Mucho Amor for Small Business Cinco de Mayo is going to look a lot different this year. With most...

Disney Demonstrates the Power of the Fourth

Disney Demonstrates the Power of the Fourth

Star Wars fans are delighted at Disney+ for all their many offerings, from the original Star Wars movies to the new Mandalorian series. As May 4th approaches, Disney+ is battling COVID-19 by showing consumers and fans across the globe that the power of the fourth is...

Best Practices Guide: Financial Services

Best Practices Guide: Financial Services

There’s no doubt that the COVID-19 pandemic has people scrambling to make ends meet. Those in the financial services industry have to stay on their toes to develop ways forward that are fluid and accommodate day-to-day fluctuations. Our 2020 Financial Services Best...

Understanding the Social Mood Surrounding Healthcare

Understanding the Social Mood Surrounding Healthcare

How do consumers feel about healthcare and where does that fit in brands' marketing considerations? Understanding the social mood surrounding healthcare is step one. And we have a handy indicator that shows precisely that! Consumers Love Their Healthcare Heroes...

Evolution of eSports and Brand Sponsorships

Evolution of eSports and Brand Sponsorships

ESports is an explosive industry and many top brands are paying attention. Like many other industries these days, professional gaming has taken a hit in the midst of the COVID-19 outbreak; but it is certainly in a unique position to cope since it has its roots online....

Shifting Consumer Sentiment Reflected in Meme Culture

Shifting Consumer Sentiment Reflected in Meme Culture

Social media has given birth to many things that can be considered useful in today’s business world, but perhaps the best invention is the meme. In present culture, the meme reflects current news, changing moods of the people, as well as trends. And companies paying...

Generating Positive Brand Mentions with Credible Sharing

Generating Positive Brand Mentions with Credible Sharing

Uncertain times can breed mass confusion. With lots of misinformation out there, it can be very easy to spread “fake news.” Brands must be vigilant around being honest and spreading facts, not fear as they pivot to adopt a more understanding, relatable tone with their...

P&G’s TikTok Influencer Partnership Amplifies Awareness

P&G’s TikTok Influencer Partnership Amplifies Awareness

​Monitoring social analytics for trends may sound boring, but P&G is proving how exciting - and lucrative - it can be. Partnering with a TikTok influencer, they offer a super timely example of trend analytics in action – and during a time when brands are searching...