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Social Analytics Research Supports Eco-friendly Fashion

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. The results are inspiring from a sustainability standpoint. And they’re downright exciting from a customer experience standpoint! With social insight regularly...
Understanding and Redirecting Off-topic Brand Mentions

Understanding and Redirecting Off-topic Brand Mentions

When caught in the crosshairs of off-topic brand mentions, it’s important to know what’s happening and why. And having the ability to quickly assess whether your brand should be redirecting or embracing the activity – in real-time, is essential. Otherwise, brands may...

Bad Data Series: Mars Declined Candy Cameo in E.T.

Bad Data Series: Mars Declined Candy Cameo in E.T.

 Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...

Are Retail Banks Getting Smarter with Customer Feedback?

Are Retail Banks Getting Smarter with Customer Feedback?

Customer feedback is crucial in any industry. Its true power lies in an institution’s ability to capture, understand and adapt to its clientele’s needs. But are retail banks getting smarter with customer feedback, or allowing it to fester unchecked? Let’s find out . ....

Breaking Bad News to Clients, Backed Up by Social Insight

Breaking Bad News to Clients, Backed Up by Social Insight

Social media has changed the world we operate in across the board.  No clearer is this than when something goes ‘viral’ for the wrong reasons.  Social analytics can help keep tabs on your client’s online reputation and if something does go ‘off rails’, breaking bad...

AI Studio Offering Automated Theme Discovery to Everyone!

AI Studio Offering Automated Theme Discovery to Everyone!

You’ve undoubtedly heard about AI Studio and have been eagerly awaiting its release. But in case you haven’t, you may not realize how huge this news is. And AI Studio offering automated theme discovery to everyone is a game changer. Truly. And it’s just the first...

Switching to Business Mode in Instagram

Switching to Business Mode in Instagram

Searching for ways to boost your Instagram marketing? Many brands are unaware of how crucial it is to have both your brand and any partners (including influencers) switch to business mode in Instagram. We’ll explain why this is, and what business accounts, as well as...

The NetBase LIVE Lineup You Can’t Miss

The NetBase LIVE Lineup You Can’t Miss

In two short weeks, NetBase LIVE is on the road again. On October 22 and 23, we’ll be in Los Angeles sharing insight to help brands transform and confidently enter the new era of social analytics. And the NetBase LIVE lineup is one you really can’t miss. If you work...

21 Top Social Media Tools for 2020

21 Top Social Media Tools for 2020

October 2019 Update: Trends change, technology advances, and correspondingly, social analytics and social media management tools become increasingly more powerful. What are the top social media tools to have on your radar in 2020? We have an updated list! But first,...

How to Get the Most from Your Social Listening Tools

How to Get the Most from Your Social Listening Tools

Social listening solutions offer businesses so much customer experience insight, and it’s important to know how to capture every last bit of it - and to know what to do with it when you have it! This is where complementary products come in. We have guidance for you...

Top Hashtags for Cosmetics Companies in 2019

Top Hashtags for Cosmetics Companies in 2019

Social media marketing is crucial for cosmetics companies to master, and they know it. As a result, we see tons of meaningful online activity in the category, particularly posts using #hashtags. So, what are the top hashtags for Cosmetics Companies in 2019? Let’s...

What is Social Analytics Research?

What is Social Analytics Research?

Social analytics research skills are in high demand, with agencies and in-house social media pros offering expertise around how to uncover brand-relevant, actionable insight. It’s complicated, but those who are best at it make it look easy. Effortless, even. But it...

Making the Business Case for Social Analytics

Making the Business Case for Social Analytics

Social analytics are immensely valuable to any business, but making the business case for it can be challenging. How does one derive meaningful metrics from data? Or capture insight that proves how far your brand’s reach is expanding online? Our latest report, Making...