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How Brands Are Prepping for Pivotal Back to School

Smart brands are prepping for every eventuality in a pivotal back to school year. From decreasing lead times for marketing, to creating alternate advertisements for all circumstances, brands are actively dancing to consumers’ beat. Having the most accurate and...
Social Intelligence Tools Brands Need to Succeed

Social Intelligence Tools Brands Need to Succeed

There’s a short list of “must have” items that every brand needs to succeed, and the right social intelligence tools certainly dominate much of it these days. Brands can make it one minute and break it the next with social media missteps. So, we compiled a list of the...

Expanding Your News Media Coverage with LexisNexis!

Expanding Your News Media Coverage with LexisNexis!

Brands require the most accurate, transparent and complete insight available, so we’re excited to announce a significant expansion of our NetBase product, with the addition of LexisNexis’ news media dataset. We’re offering the deepest media and market intelligence,...

Will Consumers Visit a Socially Distanced High Street?

Will Consumers Visit a Socially Distanced High Street?

The big question every UK business is facing will soon be answered - when we open will they come? Digital consumer intelligence helps uncover how things will look, as well as trouble spots that shops should pay attention to during these early days of reopening. And it...

EasyJet Takes Proactive Approach to Travel Changes

EasyJet Takes Proactive Approach to Travel Changes

Travel will look very different in the coming months and Easyjet is taking a proactive approach to getting out ahead of these changes. They seek to accommodate even the youngest of travelers by offering comic book inspired face coverings to make wearing masks a little...

Accommodating Reverse Culture Shock When Reopening

Accommodating Reverse Culture Shock When Reopening

  As communities reopen for business, brands need to be ready to accommodate the reverse culture shock that consumers are feeling. Many may not even know this is what they’re experiencing, so capturing and closely monitoring consumer experience will be crucial. And...

Brand Perception Is More Important Than Ever

Brand Perception Is More Important Than Ever

With hit after hit coming hard at society, it is crucial for brands to be perceived as supportive/understanding. It's also important for that brand perception to be solidly established ahead of a crisis. At times like these, brand perception is more important than...

Brands Exploring Indie Shows as Services Innovate

Brands Exploring Indie Shows as Services Innovate

The time is ripe to innovate the way movies and TV are seen. In this new distribution world, with everyone stuck at home and quickly burning through popular series, Indie Shows with ready content can offer a lot to an audience primed by the Tiger King and hungry for...

Pinterest Perfectly Positioned to Sell Recipe Ingredients

Pinterest Perfectly Positioned to Sell Recipe Ingredients

Online shopping is here to stay, COVID-19 has seen to that. And Pinterest is perfectly positioned to sell recipe ingredients to its significant and highly engaged consumers! If you aren’t thinking about how to rebuild your business strategy to adapt to this new...

Telehealth Taking Healthcare in New, Necessary Direction

Telehealth Taking Healthcare in New, Necessary Direction

The time is certainly right for telehealth, as we see providers taking healthcare in this new, necessary direction. As providers and patients look for alternatives to in-person appointments, telehealth is getting a turn in the spotlight. This turning of the tide...

Walmart and ThredUp Partner in Master Move

Walmart and ThredUp Partner in Master Move

   While other retailers are filing for bankruptcy protection or closing up shop, Walmart and secondhand clothing retailer ThredUp just partnered up in a master move that may disrupt the space. In this overview detailing why this merger is a match made in retail...

Consumer and Market Intelligence Expertise at SMWONE

Consumer and Market Intelligence Expertise at SMWONE

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. This was arguably the best yet, with industry leaders bringing insight to inform every aspect of...

Toilet Tissue Brand No. 2 Combats Butt Crumble & Wins Hearts

Toilet Tissue Brand No. 2 Combats Butt Crumble & Wins Hearts

Consumers and brands are finding bright spots in what has been a dark time. One unlikely offering is an upstart toilet tissue brand that is taking a swipe at the big rolls! Let’s see why they’re generating buzz and what “butt crumble” is all about. There is a renewed...

The D2C Strategy Every Brand Needs for COVID-19 Recovery

The D2C Strategy Every Brand Needs for COVID-19 Recovery

The rise in popularity of Direct to Consumer (D2C) sales is accelerating and brands seek to recover from COVID-19. And smart companies are hitching a ride on this fast-moving sales strategy to maximize their presence and connect directly to consumers. Appealing widely...

Facebook Shops Making eCommerce Waves

Facebook Shops Making eCommerce Waves

No doubt about it, ecommerce has seen a meteoric rise in the wake of the coronavirus pandemic. Due to social distancing measures and the closure of many brick and mortar stores that were deemed non-essential, people have been quick to shift to online retailers to...

Customer Retention Powered by Social Listening

Customer Retention Powered by Social Listening

As the world recuperates and consumers everywhere are feeling hesitant to resume life as usual, recovery mode must be focused on supplying what customers need – and those needs have changed drastically in the past few months. Retaining customers in the long run...

Restaurant Experiences as We Enter Recovery Phase

Restaurant Experiences as We Enter Recovery Phase

Adaptation has been the fundamental business principle at the forefront of people’s minds for the last few months. And no one has done this better than the restaurant industry. With dine-in options off the table in the beginning, restaurants from giant chains to mom...

THE COMPLETE HOW-TO GUIDE: SOCIAL MEDIA ANALYTICS

Learn why and how social media analytics are vital to your brand, and the critical ways to apply them.

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