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Engaging Playfully with Consumers to Stand Out Online

There’s a time and place for humor – and online provides ample opportunity to capture those moments. Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly,...
Capturing Your Unique Brand Voice with Social Analytics

Capturing Your Unique Brand Voice with Social Analytics

Standing out online requires differentiation from competitors. This is entirely workable, as every brand has a unique voice to share with the world. And finding what that is – from a consumer standpoint - requires social analytics. Here’s how to harness online (and...

Why Logo Recognition Matters for Brand Health

Why Logo Recognition Matters for Brand Health

Brands spend lots of time and money creating logos – and for good reason. They’re a powerful touch point that can keep a company top-of-mind with consumers. It’s part of the reason why tracking logos online is essential. It helps businesses monitor for brand health;...

‘Twas the Night Before Switching to NetBase

‘Twas the Night Before Switching to NetBase

‘Twas the night before switching our social analytics tool, Finally finding transparency for our data pool. We were switching to NetBase! The timing was right, Our brand’s efforts deserved this top-notch insight!   “What made you choose NetBase?” many curiously...

Popeyes Wins Online Love for Advertising Awesomeness

Popeyes Wins Online Love for Advertising Awesomeness

Ever since the Chicken Sandwich Wars of 2019, Popeyes has been winning online love for its advertising awesomeness. And its latest foray, kicking it old school with a print ad, speaks to the power of using social analytics to inform strategic planning. Popeyes’ Ad...

CGI Influencers Connecting Authentically with Consumers

CGI Influencers Connecting Authentically with Consumers

Influencer marketing is all about authenticity. And these days, brands are connecting with consumers thanks to unlikely influencer collaborations. Take CGI influencers, for example. These computer generated image (CGI) influencers are connecting authentically with...

Major Brands Alter Positioning to Attract Younger Consumers

Major Brands Alter Positioning to Attract Younger Consumers

Younger consumers are cut from a different cloth – or at least one that’s much more transparent than their forbears. They know exactly what they want from the world, and from brands, and they’re very vocal about it online. This requires brands to switch up their...

Market Research in a Bubble Won’t Cut It

Market Research in a Bubble Won’t Cut It

Brands love using market research to inform that next big offering or to explore their standing in a competitive category. But, market research in a bubble won’t cut it. It won’t get brands the insight they need to differentiate in this digital age, and it offers...

Using Social Analytics to Determine Channel Targeting

Using Social Analytics to Determine Channel Targeting

  Knowing where to direct ad spend for promotions and other campaigns is super important. Wasting budget on a social site that your target segment doesn’t frequent is tragic, and easily avoided by using social analytics to determine channel targeting! Understanding...

Reaching Media-Connected Consumers with Social Analytics

Reaching Media-Connected Consumers with Social Analytics

Most potential consumers are scrolling through online content for a good portion of their day. And much of that time is spent watching Disney+, Netflix, Hulu, Amazon, YouTube and other streaming options. Brands reaching these media-connected consumers have advanced...

How to Handle Your Next PR Crisis with Social Listening

How to Handle Your Next PR Crisis with Social Listening

Your brand’s next PR crisis is inevitable – are you ready? Here’s how to take a proactive approach with social listening, and what to do when disaster strikes. Taking Your Baseline Temperature ‘An ounce of prevention’ can only happen when you have a solid starting...

Patagonia Wins Online Love for Carbon Positive Push

Patagonia Wins Online Love for Carbon Positive Push

Patagonia is winning online love for its sustainability efforts – most notably, its carbon positive push. And other brands would do well to follow suit. Let’s see why that is! Patagonia Offers a Unique Value Proposition What started by climbers and surfers, had a...

Peloton Ad Shows Power of Consumer Perception

Peloton Ad Shows Power of Consumer Perception

Peloton’s viral exercise bike ad shows the power of consumer perception, and the importance for brands to monitor social analytics to maintain brand – and stock – health. And it also offers a case study in how to pick up a viral...

Top Holiday Purchase Trends Consumers Are Sharing

Top Holiday Purchase Trends Consumers Are Sharing

 Consumer spending is in full swing, as we count down to gift giving. What are the top holiday purchase trends consumers are sharing? Let’s explore where they’re shopping - and why. Holiday Promotions & Purchases Holidays offer brands lots of consumer insight, as...