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Disney+ Demonstrates the Power of The Social Analytics Side

The Disney+ launch was everything a brand could want – and then some. Let’s see how the beloved brand demonstrates the power of the social analytics side. And how your brand can do that same! Social analytics intel is the secret sauce that most top brands have...
Marketing to Moms – Sentiment Has It

Marketing to Moms – Sentiment Has It

Mother's Day is May 13th, and millions of kids, dads, and brands will try to bring just the right note to honor the moms in their lives – or audience. For dads and kids, appealing to moms' sentimental side is a smart move. For brands, social sentiment is the key. What...

Analyzing Traveler Chatter for Customer Care

Analyzing Traveler Chatter for Customer Care

What does customer care mean, and how/when do you focus on it? The answers are: always, and by applying social listening. Let's use the NetBase Travel And Hospitality Industry Best Practices Guide 2018 to illustrate. The Trouble with Travel Hospitality is a...

3 Reasons You Can’t Miss NetBase LIVE London!

3 Reasons You Can’t Miss NetBase LIVE London!

April is flying by and May 9th will be here before you know it. Are you joining us for NetBase LIVE London? Here's why you should! 1. Tracks Designed to Take Your Brand Forward Social analytics is a constantly evolving art and science. Keeping up with all the ways...

Social Analytics in a Snapchat World

Social Analytics in a Snapchat World

The only constant in social media analytics is the speed with which they change. So how do you keep up with the metrics that matter so you can make smart business decisions? Audience Wrangling 101 First, you need to know who your audience is, and where they like to...

Which German Brands Get the Most Consumer Love?

Which German Brands Get the Most Consumer Love?

Whether you're a global brand looking for market distinctions, or a local brand to a specific area, sentiment analysis plays a huge part in brand strategy. Let's see how with a look at the new NetBase Brand Passion Report 2018: Top Loved German Brands. In this new...

Social Media Listening is Not About Luck

Social Media Listening is Not About Luck

With St. Patrick's Day this weekend, luck will be a big topic for many – along with who is more Irish than whom. When it comes to social media listening, however, luck is nice – but it shouldn't be your only strategy. What is luck, anyway? If Roman philosopher Seneca...

Why You Need To Perform a Social Media Audit

Why You Need To Perform a Social Media Audit

They say time is money – but nowadays, so is data. If your social media strategy isn't on point, your data may be wildly inaccurate, causing you to waste resources and miss opportunities. Time to put your social media auditing tools to use. Why and How Social Media...

Social Media Listening Analysis: Beyond March Madness

Social Media Listening Analysis: Beyond March Madness

As Selection Sunday hits this weekend, coworkers around the country will distribute March Madness bracket sheets to get their office pools going. How can your brand get in on the fun? Let's do a little social media listening with Instant Search to gauge the...

A Social Look at the 2018 Oscars: Predictions Vs Surprises

A Social Look at the 2018 Oscars: Predictions Vs Surprises

Image attribution: https://www.youtube.com/watch?v=DfIPYqmxfy8 Nowadays, brand health depends on your ability to act not only on the data at hand, but on your ability to use social media analytics to act on the likeliest predictions that data offers. Because nothing...