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Disney+ Demonstrates the Power of The Social Analytics Side

The Disney+ launch was everything a brand could want – and then some. Let’s see how the beloved brand demonstrates the power of the social analytics side. And how your brand can do that same! Social analytics intel is the secret sauce that most top brands have...
Two Disruptions That Will Happen in Your Niche

Two Disruptions That Will Happen in Your Niche

Like a broken clock is right twice a day, all brands are subject to two eventualities they can't escape. The good news is, survival is simply a matter of preparation. The two unavoidable disruptions No matter your niche, at some point you'll be caught off guard by one...

4 Ways Your Chatbot Will Betray You, If It Hasn’t Already

4 Ways Your Chatbot Will Betray You, If It Hasn’t Already

As the world moves toward greater automation, chatbots seem like a great way to cut costs on customer service personnel. But before you leave the bots in charge, consider the potential ways chatbots may turn on you.   1. Not answering the question at hand Anyone...

Next Level Homes: Smart Tech with Sentiment Analysis

Next Level Homes: Smart Tech with Sentiment Analysis

The Internet of Things is coming alive, connecting us to our homes, and the devices in them, in amazing ways. As everything from our appliances to our front doors becomes "smart," what should brands be focused on? The way you make me feel The not-so-surprising answer...

4 Mistakes Your Brand Is Making on Pinterest

4 Mistakes Your Brand Is Making on Pinterest

Brands and businesses – especially SMBs – have to weigh carefully the social media channels they interact on against the time they have to manage such interactions. No, you don't have to be on every social platform – but if you assume you don't have to be on Pinterest...

Using Predictive Analytics to Best Competitors

Using Predictive Analytics to Best Competitors

If brands could predict the future, keeping ahead of competitors would be super easy. Maybe you can't call on a fortune teller for definitive answers, but you can use predictive analytics to get a reliable sense of which way consumer winds are blowing – and get there...

Forget Millennials, Get Ready for Gen Z Instead

Forget Millennials, Get Ready for Gen Z Instead

Just when you think you've got a handle on Millennials, here come the Centennials. Also known as Gen Z, this coming-of-age generation stands out in a number of ways. Let's take a look. Breaking down Gens Y and Z First, what constitutes membership in Gen Y or Gen Z?...

Why Clickbait Enhances Reach but Lowers Conversions

Why Clickbait Enhances Reach but Lowers Conversions

Every brand wants to extend their reach online – and some may even latch onto the popular trend of clickbait headlines to attract attention. The problem is, attention alone isn't enough. Look at me, look at me! Brand awareness is super important, of course. It's...

4 Mistakes Your Brand Is Making on Twitter

4 Mistakes Your Brand Is Making on Twitter

By now, brands certainly know they've got to be on social media to effectively market themselves – but that doesn't always mean they know how. Here are 4 mistakes to avoid for brands interacting on Twitter. 1. Treating it as a one-way conversation Confusing social...

Next Level Health: Smart Tech with Sentiment Analysis

Next Level Health: Smart Tech with Sentiment Analysis

As social data become more sophisticated, we can't help but look ahead to the potential impact of harnessing sentiment analysis from connected technology beyond smartphones and tablets.  How, for example, could consumer health and wellness be impacted by brands'...

The Beginner’s Guide to Twitter Social Analytics

The Beginner’s Guide to Twitter Social Analytics

Creating a viable social strategy depends on receiving accurate data to inform every move. Here's where to find that data on Twitter. Why we love Twitter First, let's look at what sets Twitter apart from the other social networks out there. The microblog platform is...

Guide to Facebook Insights & Social Analytics

Guide to Facebook Insights & Social Analytics

If social media marketing were as simple as choosing a platform based on sheer volume, Facebook – with nearly 2 billion monthly active users – would win hands down. Since it's not that simple, let's talk about how best to understand social analytics insights on the...

9 Top Social Media Metrics to Monitor

9 Top Social Media Metrics to Monitor

Social analytics don't hold much value if you can't clearly measure ROI. To ensure your brand is getting the most from its social monitoring efforts, here are 9 social media metrics worth measuring to meet common brand goals: To measure brand awareness Mentions We've...

Why Businesses Are Going Beyond Basic Social Media Listening

Why Businesses Are Going Beyond Basic Social Media Listening

“Listen more than you talk.” It may be a cliche, but it’s good advice, both in interpersonal relationships and in social media marketing. Most marketers recognize (or they should!) that it’s important to monitor or “listen” for mentions of their brand on social media....

Using Social Analytics to Beat Heavy-Weight Brands in Social

Using Social Analytics to Beat Heavy-Weight Brands in Social

For smaller brands, competing in social against nationally or globally known brands might seem a pointless endeavor – but social analytics can even the playing field. Our latest webinar, How Mid-Market Brands Can Outsmart Giants on Social, gets into the details. Here...