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NetBase Certification as Agency Selling Point in Pitches

The marketing market is competitive! And agencies competing for big brands’ business are keenly aware of the challenges they face when winning new engagements. This is why NetBase Certification has become an agency selling point in pitches. It’s an industry standard...

Global Love List 2018: The Most Loved Brands Across Social

Love is a big theme this month – given that it’s Pride Month and wedding season, among other things. But love is always an important subject in the social analytics world – because without it, we’d never really know what the data means. The new NetBase Brand Passion...

Staying Mindful of Social Sentiment on Yoga Day

Staying Mindful of Social Sentiment on Yoga Day

You don’t have to look far to see evidence of the growing popularity of yoga in our culture. But did you know there’s an entire day devoted to celebrating this ancient practice? The fourth year of International Yoga Day was yesterday, on June 21st. Here’s a look at...

Sentiment Analysis Showdown: World Cup vs Super Bowl

Sentiment Analysis Showdown: World Cup vs Super Bowl

Here in the States we think football is the sport – but for the rest of the world, “football” is a sport we know as soccer. How do the two compare? Let’s dig into some sentiment analysis and find out! What Are People Talking About? First, let’s start with the obvious:...

2018 FIFA World Cup in Russia Brings Massive Social Buzz

2018 FIFA World Cup in Russia Brings Massive Social Buzz

The 2018 FIFA World CUP Russia has begun and the whole world is buzzing about it. In the first of several World Cup inspired infographics, we took a look at the social conversations growing before Kick Off on June 14th. Take a look at which countries are talking the...

Social Analytics Spotlight: Father’s Day

Social Analytics Spotlight: Father’s Day

Father’s Day is this Sunday, June 17, so it’s time for a look at social insights around this upcoming holiday. Here’s what we found using NetBase Pro: Are Dads Hard to Buy For? The pervasive myth about dads is they’re hard to buy for. It’s supposedly a big part of why...

What is Social Sentiment Analysis?

What is Social Sentiment Analysis?

Consumer opinions and feelings have always mattered – but since the rise of social media, access to them has become much easier to attain. Social media sentiment analysis is now a mainstay of social analytics, but what exactly is it? And why do brands need it? Let’s...

What Is Image Analytics?

What Is Image Analytics?

Images are everywhere – and worth not just a thousand words, but a thousand tweets, or texts, or anything not visual. Life is fast-paced and social images are part of – and a result of – that pace. Why type or Swype when an image says everything and more? But are you...

Audience Analysis 101: Behind the Vegan Lifestyle

Audience Analysis 101: Behind the Vegan Lifestyle

Much like VH1’s Behind the Music series, audience analytics with sentiment analysis give you behind-the-scenes access to any segment you care to explore. Let’s take a look at those living a vegan lifestyle to illustrate how to find and use audience insights. Start...

5 TOP STRATEGIES ON EMBRACING THE NEW NORMAL: THE VITAL ROLE OF DATA ANALYTICS

Hear how to use social and news media analytics to uncover insights and adapt your brand to the changing business climate.

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