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Disney+ Demonstrates the Power of The Social Analytics Side

The Disney+ launch was everything a brand could want – and then some. Let’s see how the beloved brand demonstrates the power of the social analytics side. And how your brand can do that same! Social analytics intel is the secret sauce that most top brands have...
5 Ways to Fix Your Broken Social Listening Campaign

5 Ways to Fix Your Broken Social Listening Campaign

Selling the merits of social media analytics is easy enough – when things go right. If your social listening campaign efforts are less than desirable, here are some strategies to fix what's not working. 1. Remember it's never about your brand Yes, you've got a message...

Netnography: Capturing Consumer Behavior

Netnography: Capturing Consumer Behavior

Marketing demands the flexibility and prowess to understand how long-time best practices and current-day trends coexist and complement each other. So how should marketers be changing up their approach to Netnography? Observation over asking First a quick refresher on...

If Social Media Decided the Oscars

If Social Media Decided the Oscars

As awards season continues with the upcoming Academy Awards later this month, there's a lot of buzz on social media about the nominees – and who might emerge victorious. But what if that buzz really decided the outcome? Who would win if it were up to social users...

Precision Marketing Is Here to Stay

Precision Marketing Is Here to Stay

Just as you'd never consider not having a website, precision marketing is fast becoming a staple of digital marketing – and it's one you don't want to ignore. Here's why. The whys and wherefores Digital and social media marketing merely provide the "where" for your...

Winning the Super Bowl: A Marketer’s Guide

Winning the Super Bowl: A Marketer’s Guide

The Super Bowl is a unique marketing moment for brands. It's a chance to get reacquainted after consumers have recovered from holiday shopping, and gain exposure before Valentine's Day campaigns begin in earnest. What tactics have helped brands "win" in the past, and...

Social Media Says: January To-Do List for Businesses

Social Media Says: January To-Do List for Businesses

January is a great time for taking stock of where your business or brand is – and where it's going. What are the must-dos brand marketers should focus on? We put our new Instant Search tool to work to demonstrate a few tactics worth applying. Take social audiences'...

Social Listening Success Secrets

Social Listening Success Secrets

All brands hope unlocking the mysteries of their target audience using social media listening will breed success – especially when some brands make it look so easy. What's the special sauce the rock star brands use to maximize their social analytic efforts? We're...

The Top 10 Social Listening Mistakes of 2016

The Top 10 Social Listening Mistakes of 2016

As brands strive to embrace constantly evolving social media listening best practices, inevitably they'll make a mistake or two. To save your efforts, here are 10 social listening mistakes to avoid in 2017. 1. Discounting consumer emotions Culprits: Birchbox and...

Why Now Is the Time to Capture the Gen Z Market

Why Now Is the Time to Capture the Gen Z Market

If the generation gap is generally understood as foundational differences that boil down to "old vs. young," it's tempting to think Gen Z and Millennials have more in common than not. These generations may be closer together than those past, but Gen Z is not simply a...