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How Agencies Alter A Brand’s Course with AI Analytics-Informed Insight

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. And agencies will miss these warning buoys if they’re not picking out the correct voices to listen to in the cacophony that...

Instagram Analytics Enhanced by Next Generation AI

With a channel as important as Instagram – especially for businesses and brands where visuals and lifestyle “sell” – understanding Instagram Analytics is table stakes. So, what should brands focus on? Here’s what! What Instagram Offers First things first, Instagram...

Where Social Analytics and AI Converge

Social analytics and Artificial Intelligence (AI) are converging in exciting new ways, offering amped up predictive capabilities that make brand marketing more powerful than ever. The two have morphed into one intuitive offering that creates exciting possibilities for...

23 Surprising Social Listening Stats

Social listening has created a whole new world of possibilities for marketers, and offers a host of both challenges and opportunities. We have some surprising stats that demonstrate each, while offering insight to inform your next campaign strategy session. Before you...

Finding Relevant Influencers with Instagram Analytics

Influencers are a big deal – especially for brands where aspiration to a certain lifestyle is part of the marketing strategy. Instagram is a major channel for such influencers to be found – which is why Instagram analytics should be a crucial component of your...

The Social Sentiment Power of Brands’ Everyday Audience

With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. Here’s why it’s a...

Identifying Trends or Trouble Before They Become Tsunamis

Social media trends can be TNT for brands, offering explosive results and placing them solidly on potential consumers’ radar – but oftentimes, not in a good way. At least not the type of trends we have in mind! Using social listening, brands are able to head off...

Brands Missing Out on Segments by Misunderstanding Slang

Many brands are ‘living their best life’ these days thanks to social media, while others are left languishing and wondering why they can’t connect. Brands miss out on key segments when they misunderstand audience interests and modes of communication, including slang,...

June Weddings Offer Brands Huge Social Love to Put to Work

Among the other spring occasions brands have to work with – both for selling and connecting to social audiences – are weddings. With June a particularly big month, with 12 percent of couples  walking down the aisle, what can brands learn and leverage, whatever their...

Enhancing Twitter Analytics Advertising Options

Though the approach has changed, advertising is still a big part of how brands use Twitter – and the social analytics found there. To that end, Twitter offers built-in analytics to help brands understand their audiences – but AI Analytics can supplement that data for...

Brand Marketing Awesomeness for #PrideMonth

The month of June offers brands a positive and vibrant way to connect with audiences for Gay Pride festivities. And we have more than a few highlights to share, along with a look at the customer understanding excellence these efforts demonstrate. Where It Started It’s...

Using Social Media Insight to Inform Competitive Intelligence

Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. Let’s see how...