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Mastering Influencer Analysis Reporting

No matter how great your own content and approach to social media, nothing helps a brand more than a trusted influencer shouting out their merits. Our Social Media Reporting Series continues with a look at how to perform influencer analysis reporting – and why you...

NASCAR: Racing with the Social Sentiment ‘Monsters’

A high-profile sponsorship can be a sweet deal for a brand – and it doesn’t get more high-profile than NASCAR. It was a very big deal for NASCAR to sign Monster Energy to the third ever, multi-year, premier series entitlement deal, which was extended to a second year...

How to Make Social Media Analysis Work for You

Whether your goal is social engagement, increased sales, a better customer experience, or anything else, social analytics can help. Let’s use NetBase Pro to explore some analytics tactics, and the ways your brand or agency can benefit from them. Start with Relevant...

Revisiting Misguided Social Sentiment: Cairo & Beyond

Who can forget when Kenneth Cole thought a country’s uprising would make a great promotional tool to sell shoes? Maybe you’ve already forgotten! Or maybe you just never knew about it at all. Either way, it’s a good example of why understanding social sentiment and...

Social Listening Reveals #IKEAhackers’ Passion

Finding a way to stand out from the crowd is always a challenge in any category. Social listening certainly gives you an edge, particularly as it helps you uncover influencer advertising ideas that not only help you stand out – they propel you forward on jet fuel,...

How to Manage & Respond to Crises Using Social Analytics

Even the biggest brands in the world aren’t immune to mishaps. The problem for modern brands isn’t issues cropping up – it’s how quickly social media turns small problems into viral catastrophes. The good news is, social media is also the solution – or more...