Pinterest Perfectly Positioned to Sell Recipe Ingredients

Online shopping is here to stay, COVID-19 has seen to that. And Pinterest is perfectly positioned to sell recipe ingredients to its significant and highly engaged consumers! If you aren’t thinking about how to rebuild your business strategy to adapt to this new...
Tracking Shifting Travel Sentiment Caused by COVID-19

Tracking Shifting Travel Sentiment Caused by COVID-19

Paul Coelho once said, “If you think adventure is dangerous, try routine, it’s lethal.” And he very well may be right - especially as we face week after week of lockdowns and stay-at-home orders. People are talking about travel - and it’s not all about boycotts or...

COVID-19 May Have Changed CPG Forever

COVID-19 May Have Changed CPG Forever

The outbreak of the worldwide Coronavirus has rapidly altered the way we conduct business and at least some of the changes may be here for a while. In fact, COVID-19 may have changed CPG forever. Consumer packaged goods are in a whirlwind regarding relevancy and...

Worried Millennials Require Special Touch During Covid-19

Worried Millennials Require Special Touch During Covid-19

Brands are not living their best lives right now, and if the main segment they’re targeting is millennials, it may be even harder to reach them. Worried millennials require a special touch during Covid-19 – one that we’ll explore here. Millennials have always been...

Popeyes Wins Consumer Love Even During Pandemic

Popeyes Wins Consumer Love Even During Pandemic

Popeyes is apparently staffed with marketing masters, as it keeps hitting home runs – and even wins consumer love during a pandemic. How do they keep knowing what will resonate and create viral sensations? We have five ways brands should adapt their Covid-19 marketing...

Joe Exotic VS the Coronavirus

Joe Exotic VS the Coronavirus

In times of pandemic you need distraction to keep a level of normalcy in your life. Enter Joe Exotic, who is only one charismatic leap from our current surreal state, to another more deliciously seasoned consomme of mind-blowing realities. There will be no spoilers...

Color Consumers Covid-green, From Supply Chain Disruptions

Color Consumers Covid-green, From Supply Chain Disruptions

As consumers everywhere are faced with product shortages, what is considered disposable and what can be re-used has changed amid the outbreak of the Coronavirus. And you can color businesses and consumers Covid-green, from these supply chain disruptions. What Isn't...

AI Being Used for Nefarious Purposes

AI Being Used for Nefarious Purposes

It used to be said that a picture was worth a thousand words ... these days, a picture is worth a thousand questions. What you can’t see can hurt you. AI is being used for nefarious purposes, and many are zooming around online, unaware. And we’ve developed a solution....

7 Ways to Fail in a Crisis

7 Ways to Fail in a Crisis

Knowing how to effectively handle crisis situations is critical if a company is to survive a PR nightmare. Most brands think they know what to do, but do they know what not to do? Here are the top 7 things brands should not do in a crisis. The Essentials In business,...

Cauliflower Trend That Consumers Love & Restaurants Need

Cauliflower Trend That Consumers Love & Restaurants Need

Cauliflower pizza. Buffalo cauliflower. Cauliflower crackers. It seems that no matter what you’re craving these days, chances are, there is a healthier alternative made out of none other than . . . cauliflower. Are you doing your part to take advantage of this trend...

eCommerce Brands Winning Market Share with Social Insight

eCommerce Brands Winning Market Share with Social Insight

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. Let’s look at few companies and see how they did it. Staying on top of...

Cause Marketing for Coronavirus & Beyond

Cause Marketing for Coronavirus & Beyond

Companies should be focused on their CRM strategies all year round, not just when a crisis like COVID19 strikes and impacts business as usual. Studies have proven that consumers want to buy products and support businesses that give back to the community. But even if...