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Brands, Bees and Business: Earth Day 2019 Analytics

Monday April 22 is Earth Day – and unlike quirky holidays that might not work for everyone, all brands can take part in this particular day of observation. In fact, they should. Here’s why – and how. It’s an Opportunity to Seize Even if you don’t believe climate...

3 Reporting Hacks for Your Next Competitive Analysis

When it comes to competitive analyses, many brands are focused on predefined metrics, like comparing their widget sales to Y and Z competitors, but that’s not really where your focus should lie. Let’s explore what really matters online and why. The purpose of a solid...

Evolving Analytics as Fast as Instagram

Though Instagram isn’t a fit for every brand out there, for many it’s the #1 channel to master. But how do you do that when the rules of the road seem to change as fast as your Instagram feed? The answer is simple - by using social analytics tools able to keep pace...

Navigating the New Instagram API: Starter Guide

If your brand is on Instagram, you probably know that the visual wizards behind the curtain over there released a new and improved API in December. What you may not know is what this update means for your brand, specifically, and the many options it offers when it...

The 2019 Complete Guide to Influencer Marketing

Is 2019 the year of the Instagram Influencer? It depends on who you ask. Influencers, of course, will give a resounding yes – and those who understand the power of social listening and sentiment analysis are likely to say the same. Are they correct? If so, it’s good...

Top 5 Tactics Your Social Media Audit Must Cover

As we prep for Q2 of 2019, brands should consider performing a social media audit – especially if they haven’t done one recently. Here are five tactics you must take stock of to stay on track over the long term. Overall Tool Efficacy Before we get to the list – be...

AI Series: Artificial Intelligence Analytics 101

Technology is all about making our lives and jobs easier – and social analytics software certainly does that for brands. At least, it does when it contains state-of-the-art components – like Next Generation AI. Here’s more about AI analytics and what to look for in...

Social Media Influencer DISqualifications

We’ve talked about avoiding Influencers Whose Business Is Influence and we’ve covered How to Develop Collaborative Social Media Influencer Opportunities, and now this piece explores the disqualifications that can throw everything into disarray – lots of warnings to...

AI Series: Why Is Next Generation AI Best in Class?

People are complicated and nuanced – which is why social analytics tools are so crucial to understanding their wants, needs, and interests. Technology like Next Generation Artificial Intelligence (AI) makes that job easier. Here’s why you need it and how it works....

Creating Cultural Moments for Brands with Social Listening

As hinted in my last piece on the role of Diagnostic KPIs, creating rather than merely participating in, cultural moments is something many brands - and agencies - undervalue or miss out on entirely. And it’s too bad. But what does this mean exactly, and how can...

Developing Social Media Influencer Opportunities

Identifying opportunities that make sense for influencers is important. Your brand is best served when creating mutually beneficial relationships with these online personalities, assuming you’ve chosen well, that is. In my last post, we explored the influencers to...