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Social Analytics Research Supports Eco-friendly Fashion

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. The results are inspiring from a sustainability standpoint. And they’re downright exciting from a customer experience standpoint! With social insight regularly...
Unintentional Influencers & Brand Authenticity

Unintentional Influencers & Brand Authenticity

Brands love the idea of influencer marketing, but have trouble executing it well. Unintentional influencers to the rescue! These folks can boost brand authenticity and certainly offer exceptional bang for a brand’s marketing buck. But how does one find them, and are...

Brands Taking Climate Strike Social Sentiment Seriously

Brands Taking Climate Strike Social Sentiment Seriously

Today is the first day of a week-long global climate strike, and if your brand hasn’t taken note of this event yet, it may want to start now. Here’s why so many brands are participating in some way, along with the online sentiment that’s informing their efforts. Greta...

The Social Analytics Story of Wendy’s Breakfast Expansion

The Social Analytics Story of Wendy’s Breakfast Expansion

As we journey to the next step in our fast food saga, following closely on the heels of the great chicken war, we see Wendy’s making a move to capture the breakfast crowd. Will its efforts be successful? The social analytics story of Wendy’s breakfast expansion hasn’t...

NY Fashion Week Themes Reflect Social Analytics Insight

NY Fashion Week Themes Reflect Social Analytics Insight

New York Fashion Week just ended and it took online by storm, naturally. What was everyone talking about and which trends are here to stay? Interestingly, the event’s major themes reflect social analytics insight, so savvy retailers are digging in to their tools to...

The 2019 Guide to Advanced Instagram Marketing

The 2019 Guide to Advanced Instagram Marketing

Instagram is giving Amazon a run for its ecommerce money and your brand definitely wants to hop on board. The 2019 Guide to Advanced Instagram Marketing offers insight to help you do just that! The guide offers advanced marketing intel to help your brand: Take...

Creating a Social Analytics Lookback for Future Planning

Creating a Social Analytics Lookback for Future Planning

What went well (and not-so-well) last quarter – or even last year? Creating a social analytics lookback informs future planning. And it helps brands learn from challenges, repeat successes and continue to grow in this ultra-competitive online environment. How is a...

How to Identify Influencers for Every Niche Need

How to Identify Influencers for Every Niche Need

Finding an influencer for every niche need may feel like overkill, but it’s so incredibly worthwhile for brands. We’ll explain why that is and how the discovery process looks below! Your niche may be somewhat differentiated from traditional markets, or it could be...

Understanding IRL Purchases with Sentiment Analysis

Understanding IRL Purchases with Sentiment Analysis

Amazon has unquestionably conquered eCommerce. And now it’s taking what some might consider a step backwards to become master of all things brick and mortar. Does the online behemoth know something most don’t? Yes. And you can get on Amazon’s level by understanding in...

The NFL Kick-off and Brand Sponsorships

The NFL Kick-off and Brand Sponsorships

Sponsorships with sports teams or athletes offer amazing awareness opportunities for brands – and this doesn’t only apply to those offering athletic gear or sports drinks. How can your brand make the most of this NFL season, or any sports season, for that matter? We...

7 Social Media Crisis Management Metrics

7 Social Media Crisis Management Metrics

Do you know which metrics to monitor when facing a social media crisis? Get a pen ready and write these crisis management metrics down for future reference! Seconds count went you’re tasked with putting out an online fire. Metric #1: Sentiment-in-motion You’ll want to...

5 Steps to a Successful Marketing Campaign Launch

5 Steps to a Successful Marketing Campaign Launch

There are five steps that CX strategies should take to ensure a successful marketing campaign launch. And we’re going to show you what each looks like and how to do it. Step #1. Revisit What Worked/Didn't for Last Campaign Launch Consider the following scenarios and...

End of Summer Digital Marketer Checklist

End of Summer Digital Marketer Checklist

Summer is moving out to make way for holiday decorations and that means it’s time for you to get ready to create corresponding brand promotions! Don’t worry, our end of summer digital marketer checklist will set you on the right track, well ahead of those deadlines....

How to Monitor Converged Media with Social Listening

How to Monitor Converged Media with Social Listening

Does your brand have a handle on the social conversation happening around its Owned, Earned and Partnered content? It should! We’ll show you how it looks and why it’s mission critical to your brand’s online success. Why Converged Media Metrics are a Game Changer As...