Brands Offering Old Time Solutions for Modern-day Social Distancing

In recent years a return to DIY and Urban Farming has grown substantially as people are weighing the benefits of eating healthy and how it improves their life physically, mentally and emotionally. But with recent events, and the threat of the coronavirus shutting down...
How to Manage & Respond to Crises Using Social Analytics

How to Manage & Respond to Crises Using Social Analytics

Mishaps happen to every brand at some point. And it is not the level of severity that differentiates them from each other, rather its the sophistication of a brand’s response. Because, when brands get crisis response wrong, they go viral for all the wrong reasons. The...

Burger King Wins CPG Gold with Mold

Burger King Wins CPG Gold with Mold

Burger King did something crazy last week – crazy like a fox. By showing its burger become super gross over time, it created buzz that has to be leaving competitors clamoring for a taste of BK’s online savvy. How did the king of burgers come up with an idea the...

Health & Wellness Beyond the Word Clouds

Health & Wellness Beyond the Word Clouds

When exploring health and wellness needs, in-depth patient understanding is a must. And that calls for sophisticated social listening that takes providers beyond word clouds and other surface understanding to meaningful, actionable insight. Digitas Health, an...

Social Listening: What, Why & How

Social Listening: What, Why & How

Are you unsure of how social data is captured and applied? Maybe you’re even working what social listening captures exactly? You’re in good company, as many brands are keen on capturing ‘social insight’ but aren’t really sure of what they should be looking for in a...

Amazon Dating & Other Genius Love Day Promos

Amazon Dating & Other Genius Love Day Promos

Any holiday attracts a slew of brand promotions, and Valentines’ Day is typically a top contender. But times are a-changing, with new generations finding alternative ways to celebrate and smash outdated traditions. But don’t worry, we’re seeing Amazon Dating and other...

Brands Leverage Valentine’s Day Breakups

Brands Leverage Valentine’s Day Breakups

Some relationships are built to last, others not so much. And organizations are reading the emotional tea leaves and creating promotions around the latter this Valentine’s Day. These winning brands demonstrate the power of capturing niche crowds and turning negative...

How Oscars’ Inclusivity Failed & Why Your Brand Cannot 

How Oscars’ Inclusivity Failed & Why Your Brand Cannot 

When it comes to understanding and moving in tandem with consumer trends, one would think Hollywood had its pulse. But, interestingly, it seems that fantastically famous folk can become a tad out of touch with “the people” from time to time. Social listening shows how...

How to Measure Social Analytics ROI

How to Measure Social Analytics ROI

Measuring social analytics ROI is typically a challenge for brands and agencies. Yet, it’s entirely necessary if you hope to make meaningful progress. How else will you know if you’re on track to achieve your goals, or in need of a course correction? Unless you’re...

JetBlue Capturing Consumers with Carbon Neutral Approach

JetBlue Capturing Consumers with Carbon Neutral Approach

Flying has come under fire for contributing to environmental damage, and the industry response has been swift. Carbon offsetting programs by Delta and United set the pace and now JetBlue is taking it one step further, committing to a carbon neutral approach. And it...

Super Bowl Commercials Cash-in with Consumers

Super Bowl Commercials Cash-in with Consumers

Super Bowl commercials are money well spent for brands seeking maximum promotional impact. But it can’t be a one and done experience. Brands wisely seek to cash-in with consumers and generate long-term value from their very significant investment. And they do this...