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The Increasing Importance of Competitive Intelligence

Understanding the consumer and market landscape has always been important. But, as ecommerce and mcommerce opportunities explode, the increasing importance of competitive intelligence cannot be denied. Knowing not just your obvious competitors, but also those who...
Restaurant Experiences as We Enter Recovery Phase

Restaurant Experiences as We Enter Recovery Phase

Adaptation has been the fundamental business principle at the forefront of people’s minds for the last few months. And no one has done this better than the restaurant industry. With dine-in options off the table in the beginning, restaurants from giant chains to mom...

Disney Dominates D2C & Its Hamilton Release Proves It 

Disney Dominates D2C & Its Hamilton Release Proves It 

Plans by Disney+ to release the filmed version of Hamilton ahead of schedule has consumers in a frenzy. Just as Star Wars fans gathered early in their living rooms across the globe to see Rey discover her roots, so we can expect fans of Hamilton to once again gather...

Etsy Makes Masks for Millions

Etsy Makes Masks for Millions

Etsy is experiencing unexpected growing profits during this pandemic. Best known for its vintage and homemade/handmade items, the do it yourself (DIY) giant has reported an unprecedented boom in sales, as the company makes masks for millions - both physically and...

Uber Innovates Ahead of the Curve – Again

Uber Innovates Ahead of the Curve – Again

As the world shut down, and ride share operations came to a hard stop, the Eats section of Uber ramped up to deliver the ultimate in comfort - food. Using a crystal ball stocked full of next generation consumer and market intelligence could be the secret sauce keeping...

Brands Making National Nurses Month a Priority

Brands Making National Nurses Month a Priority

As part of the aptly timed “Year of the Nurse and Midwife,” the American Nurses Association expanded National Nurses Week, to a monthlong celebration. And businesses would be wise to recognize and celebrate healthcare workers as well. Many are and it will pay off...

Brands Pivoting from B2B to B2C

Brands Pivoting from B2B to B2C

As business becomes more personalized, a trend that has only grown larger due to Coronavirus, B2B marketing is pivoting to adopt B2C tactics. And it’s wise thinking. Here’s why. Just as cell phones have doubled and adapted as business and personal tools, so have...

Beauty & Cosmetics Trends and Best Practices in 2020

Beauty & Cosmetics Trends and Best Practices in 2020

Before COVID-19 struck the world, the beauty industry was doing really well. But when the world pretty much came to a halt, things took a 180 for the industry, causing brands to pivot and change what they once knew as their “normal.” And we explore how this looks in...

5 Brands Building eCommerce Buzz

5 Brands Building eCommerce Buzz

  Times are uncertain right now. Most people are still sheltering in place, brick-and-mortar shopping has come to a halt, and almost everything we considered to be normal has since vanished. But as time goes on, the world has seemingly adapted to the new normal. And...

If You Open, Will They Come?

If You Open, Will They Come?

In the U.S., people are becoming more anxious to see stores and businesses re-open. But when they do open, will people come? To answer this, we must view consumer readiness through the lens of COVID-19 – and against the backdrop of how this is progressing in Europe....

In the Age of Coronavirus: How Brands Manage a Social Crisis

In the Age of Coronavirus: How Brands Manage a Social Crisis

  A brand crisis can begin in many ways - and most often it comes out of nowhere. Whether it’s caused by a marketplace disruption or a negative social media post, it pays dividends to have an agile crisis plan in place to help your brand adapt to the unexpected. And...

Cinco de Mayo Brand Promos Worth Celebrating

Cinco de Mayo Brand Promos Worth Celebrating

This Cinco de Mayo brands are wisely making it about consumers, not about them. And consumer and market intelligence reveal why this is such a smart move right now. ​Mucho Amor for Small Business Cinco de Mayo is going to look a lot different this year. With most...

Disney Demonstrates the Power of the Fourth

Disney Demonstrates the Power of the Fourth

Star Wars fans are delighted at Disney+ for all their many offerings, from the original Star Wars movies to the new Mandalorian series. As May 4th approaches, Disney+ is battling COVID-19 by showing consumers and fans across the globe that the power of the fourth is...

Best Practices Guide: Financial Services

Best Practices Guide: Financial Services

There’s no doubt that the COVID-19 pandemic has people scrambling to make ends meet. Those in the financial services industry have to stay on their toes to develop ways forward that are fluid and accommodate day-to-day fluctuations. Our 2020 Financial Services Best...

Understanding the Social Mood Surrounding Healthcare

Understanding the Social Mood Surrounding Healthcare

How do consumers feel about healthcare and where does that fit in brands' marketing considerations? Understanding the social mood surrounding healthcare is step one. And we have a handy indicator that shows precisely that! Consumers Love Their Healthcare Heroes...

THE COMPLETE HOW-TO GUIDE: SOCIAL MEDIA ANALYTICS

Learn why and how social media analytics are vital to your brand, and the critical ways to apply them.

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