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Engaging Playfully with Consumers to Stand Out Online

There’s a time and place for humor – and online provides ample opportunity to capture those moments. Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly,...
4 Mistakes Your Brand Is Making on Twitter

4 Mistakes Your Brand Is Making on Twitter

By now, brands certainly know they've got to be on social media to effectively market themselves – but that doesn't always mean they know how. Here are 4 mistakes to avoid for brands interacting on Twitter. 1. Treating it as a one-way conversation Confusing social...

Next Level Health: Smart Tech with Sentiment Analysis

Next Level Health: Smart Tech with Sentiment Analysis

As social data become more sophisticated, we can't help but look ahead to the potential impact of harnessing sentiment analysis from connected technology beyond smartphones and tablets.  How, for example, could consumer health and wellness be impacted by brands'...

The Beginner’s Guide to Twitter Social Analytics

The Beginner’s Guide to Twitter Social Analytics

Creating a viable social strategy depends on receiving accurate data to inform every move. Here's where to find that data on Twitter. Why we love Twitter First, let's look at what sets Twitter apart from the other social networks out there. The microblog platform is...

Guide to Facebook Insights & Social Analytics

Guide to Facebook Insights & Social Analytics

If social media marketing were as simple as choosing a platform based on sheer volume, Facebook – with nearly 2 billion monthly active users – would win hands down. Since it's not that simple, let's talk about how best to understand social analytics insights on the...

9 Top Social Media Metrics to Monitor

9 Top Social Media Metrics to Monitor

Social analytics don't hold much value if you can't clearly measure ROI. To ensure your brand is getting the most from its social monitoring efforts, here are 9 social media metrics worth measuring to meet common brand goals: To measure brand awareness Mentions We've...

Why Businesses Are Going Beyond Basic Social Media Listening

Why Businesses Are Going Beyond Basic Social Media Listening

“Listen more than you talk.” It may be a cliche, but it’s good advice, both in interpersonal relationships and in social media marketing. Most marketers recognize (or they should!) that it’s important to monitor or “listen” for mentions of their brand on social media....

Using Social Analytics to Beat Heavy-Weight Brands in Social

Using Social Analytics to Beat Heavy-Weight Brands in Social

For smaller brands, competing in social against nationally or globally known brands might seem a pointless endeavor – but social analytics can even the playing field. Our latest webinar, How Mid-Market Brands Can Outsmart Giants on Social, gets into the details. Here...

5 Ways to Fix Your Broken Social Listening Campaign

5 Ways to Fix Your Broken Social Listening Campaign

Selling the merits of social media analytics is easy enough – when things go right. If your social listening campaign efforts are less than desirable, here are some strategies to fix what's not working. 1. Remember it's never about your brand Yes, you've got a message...

Netnography: Capturing Consumer Behavior

Netnography: Capturing Consumer Behavior

Marketing demands the flexibility and prowess to understand how long-time best practices and current-day trends coexist and complement each other. So how should marketers be changing up their approach to Netnography? Observation over asking First a quick refresher on...

If Social Media Decided the Oscars

If Social Media Decided the Oscars

As awards season continues with the upcoming Academy Awards later this month, there's a lot of buzz on social media about the nominees – and who might emerge victorious. But what if that buzz really decided the outcome? Who would win if it were up to social users...