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The Increasing Importance of Competitive Intelligence

Understanding the consumer and market landscape has always been important. But, as ecommerce and mcommerce opportunities explode, the increasing importance of competitive intelligence cannot be denied. Knowing not just your obvious competitors, but also those who...
Audience Analysis 101: Behind the Vegan Lifestyle

Audience Analysis 101: Behind the Vegan Lifestyle

Much like VH1’s Behind the Music series, audience analytics with sentiment analysis give you behind-the-scenes access to any segment you care to explore. Let’s take a look at those living a vegan lifestyle to illustrate how to find and use audience insights. Start...

Social Analytics Report: Media and Entertainment

Social Analytics Report: Media and Entertainment

There’s a lot to learn by seeing where other brands place on the social analytics spectrum – even when those brands are outside your industry or category. Here, according to the NetBase Industry Report 2018: Media and Entertainment, is where the top global brands in...

What is Audience Analysis?

What is Audience Analysis?

Social media analytics is like an onion – full of layers contributing to the greater whole. One such layer is audience analysis. Why is this particular layer so important? Well, you can’t take meaningful action if you don’t understand social conversations. And you...

Ramadan and Athletes – A Social Listening Primer

Ramadan and Athletes – A Social Listening Primer

There’s no greater use of the world wide web than bringing the experiences of differing cultures to our fingertips. Social listening takes things a step further – allowing brands to connect on a personal level while learning more about those in their audience. With...

How to Navigate the Twisted Twilight Zone of Social Analytics

How to Navigate the Twisted Twilight Zone of Social Analytics

If you sometimes feel like understanding the ins and outs of social analytics is akin to an episode of The Twilight Zone, you’re not alone. In honor of Twilight Zone Day – yes, it’s a thing – we’re offering up some survival strategies for brands of all sizes. Never...

Marketing to Moms – Sentiment Has It

Marketing to Moms – Sentiment Has It

Mother's Day is May 13th, and millions of kids, dads, and brands will try to bring just the right note to honor the moms in their lives – or audience. For dads and kids, appealing to moms' sentimental side is a smart move. For brands, social sentiment is the key. What...

Analyzing Traveler Chatter for Customer Care

Analyzing Traveler Chatter for Customer Care

What does customer care mean, and how/when do you focus on it? The answers are: always, and by applying social listening. Let's use the NetBase Travel And Hospitality Industry Best Practices Guide 2018 to illustrate. The Trouble with Travel Hospitality is a...

3 Reasons You Can’t Miss NetBase LIVE London!

3 Reasons You Can’t Miss NetBase LIVE London!

April is flying by and May 9th will be here before you know it. Are you joining us for NetBase LIVE London? Here's why you should! 1. Tracks Designed to Take Your Brand Forward Social analytics is a constantly evolving art and science. Keeping up with all the ways...

THE COMPLETE HOW-TO GUIDE: SOCIAL MEDIA ANALYTICS

Learn why and how social media analytics are vital to your brand, and the critical ways to apply them.

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