Brands Offering Old Time Solutions for Modern-day Social Distancing

In recent years a return to DIY and Urban Farming has grown substantially as people are weighing the benefits of eating healthy and how it improves their life physically, mentally and emotionally. But with recent events, and the threat of the coronavirus shutting down...
Augmented Reality and Why You Need Sentiment Analysis

Augmented Reality and Why You Need Sentiment Analysis

When new technology like augmented reality (AR) comes along, it's tempting to jump on the bandwagon blindly. But assumptions can be costly – and with sentiment analysis tools, they're unnecessary. Now is the time for research It's entirely possible AR is the wave of...

Enterprise Social Listening Platforms for Top Brands

Enterprise Social Listening Platforms for Top Brands

Social listening is a non-negotiable part of operations for businesses and brands of all sizes. Enterprises, however, have even greater stakes when it comes to mining for and applying social insights. Here are the distinctions that matter for top brands. You're not...

How to Gather Competitive Intelligence from Social Sites

How to Gather Competitive Intelligence from Social Sites

With all the options consumers now have, competitive intelligence is crucial to brand survival. But how do you extract useful insights from social sites to ensure you're not only keeping up with, but besting the competition? Here's the answer: Apply social media...

Getting Started with Instagram Monitoring & Analytics

Getting Started with Instagram Monitoring & Analytics

Social media marketing relies on eye-catching visuals to draw consumers in – so it's no surprise Instagram is such a popular platform. If you're not sure how to approach Instagram monitoring, here are some tips for gathering the analytics that matter. Who's on...

How Does Social Media Impact Consumer Dining?

How Does Social Media Impact Consumer Dining?

18 Restaurant brands, what drives your audience to dine – and to share their experiences on social media? The NetBase Social Media Industry Report 2017: Restaurant Brands is full of insights you can apply – but all brands can use the same approach to craft new...

Advanced Social Engagement Tactics for Marketing Masters

Advanced Social Engagement Tactics for Marketing Masters

Social engagement is all about enticing consumers to stay tuned in to what your brand is doing – and advanced social engagement tactics keep them coming back for more. To do that you've got to always offer something fresh – so your audience is never bored – while...

Social Media Crisis Monitoring Best Practices 

Social Media Crisis Monitoring Best Practices 

No brand wants to be caught off guard by bad news gone viral – and you don't have to be. Follow these social media crisis monitoring tips and you'll always be on top of whatever comes your brand's way. Don't wait for a crisis to happen Prevention is your best defense...

How to Perform a Social Media Audit

How to Perform a Social Media Audit

Performing a social media audit regularly is as important as any other business checkpoint – like financial audits, annual inventory, etc. But what exactly should you look at to make sure your social efforts are on track? Success, Failure and Everything in Between The...

Social Engagement Tactics You Need to Try

Social Engagement Tactics You Need to Try

Social engagement is the most important aspect of social media strategy. Without it, the only information you have coming back – likes, retweets, etc. – is superficial at best. That data isn't enough to tell you what your audience really cares about or wants. Here's...

What Your Customer Experience Monitoring Is Missing

What Your Customer Experience Monitoring Is Missing

Without customer experience monitoring, you won't know if your efforts to keep consumers happy are on target. But not all customer experience metrics are considered equal. If you're missing the data that matters most, it's as good as not monitoring at all. Here are...

Why Your Social Engagement is Failing

Why Your Social Engagement is Failing

Social marketing only succeeds when social engagement is at the center of your strategy. If you're not getting the results you want, here are some possible reasons why: You're being all about your brand If your social posts are always about your brand, without taking...

Brand Analysis Metrics: Taking the Temperature of Your Space

Brand Analysis Metrics: Taking the Temperature of Your Space

Clearly it's important to understand the entire space your brand fits into online – you can't compete if you don't. But which metrics matter most? Perception of your brand It doesn’t matter what you think of your brand if you're not communicating it well enough for...

7 Brand Tracking Tactics for Your Checklist

7 Brand Tracking Tactics for Your Checklist

Brand success depends on understanding every nuance you can about your audience and how they see you. For best results, be sure you include the following tactics in your social media brand tracking efforts: 1. Nail down brand perception Perception is reality, so...

Why Customer Experience Monitoring is a Must

Why Customer Experience Monitoring is a Must

With a marketplace that's nearly limitless, how do brands compete for their share? Ensuring every brand encounter is top notch is the only way – and that means customer experience monitoring. Beyond the basics There was a time when the in-store experience was all – or...

18 Brand Tracking Tools for Masterful Marketers

18 Brand Tracking Tools for Masterful Marketers

With so many brands using social media as a way to reach and engage consumers, tracking brand activities there is an absolute must. Brands of different sizes have individual needs when it comes to tools that allow such brand tracking – so we've compiled a list of 18...