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Disney+ Demonstrates the Power of The Social Analytics Side

The Disney+ launch was everything a brand could want – and then some. Let’s see how the beloved brand demonstrates the power of the social analytics side. And how your brand can do that same! Social analytics intel is the secret sauce that most top brands have...
Rio 2016: Social Media Disaster or Golden Opportunity?

Rio 2016: Social Media Disaster or Golden Opportunity?

The 2016 Rio Olympics have already produced a host of reputation management nightmares, from highly contaminated water to the handling of the Russian doping scandal and everything in between. As with any major international event, we can't resist getting the details...

8 Social Best Practices and the Companies Rocking Them

8 Social Best Practices and the Companies Rocking Them

Social media listening tools do a lot more than just measure how many people are talking about your brand on the social web. When used properly they give you insights you can apply to overall brand strategy and customer care. Here are eight best practices to ensure...

Fashion Data Analysis or Sartorial Soothsaying?

Fashion Data Analysis or Sartorial Soothsaying?

What can fashion analysis in social media tell us about ourselves? A lot, I’d wager. Sartorial soothsaying (or is it sartorial psychographics?), I have a hunch designers would agree, is part social anthropology, craft and artistic execution, notwithstanding. So what...

Visual Listening – More Than a Trend

Visual Listening – More Than a Trend

I recently sat down with NetBase senior product marketing manager, Anna Startseva for an ongoing conversation on the future of analytics.  Sean: Looking back, what are your thoughts on how far social media analytics has come? What does this say for the future of the...

Social Media Intelligence Gives PR Firms an Edge

Social Media Intelligence Gives PR Firms an Edge

Public relations has never been easy, but the immediacy of social media offers new hurdles for those in PR to constantly jump. At the same time, there have never been greater advantages for PR professionals than those offered by social media – which is the subject of...

Managing Risk with Sophisticated Social Listening

Managing Risk with Sophisticated Social Listening

The Forrester Wave: Enterprise Social Listening Platforms, Q1 2016 report states, “Social listening has moved well beyond just looking for buzz, and now informs marketing content and product innovation, as well as measures brand health.” All true – though I’d add that...

Nike’s Pursuit of Luxe Leisure Fashion

Nike’s Pursuit of Luxe Leisure Fashion

Forbes published its annual most valuable brands study in May. While it may be no surprise that Apple took top ranking, followed by Google, notable is the elevated fashion brand lineup in the index. Teeming with fashion brands, primarily luxury, the Forbes top valued...