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NetBase Certification as Agency Selling Point in Pitches

The marketing market is competitive! And agencies competing for big brands’ business are keenly aware of the challenges they face when winning new engagements. This is why NetBase Certification has become an agency selling point in pitches. It’s an industry standard...
Which German Brands Get the Most Consumer Love?

Which German Brands Get the Most Consumer Love?

Whether you're a global brand looking for market distinctions, or a local brand to a specific area, sentiment analysis plays a huge part in brand strategy. Let's see how with a look at the new NetBase Brand Passion Report 2018: Top Loved German Brands. In this new...

Social Media Listening is Not About Luck

Social Media Listening is Not About Luck

With St. Patrick's Day this weekend, luck will be a big topic for many – along with who is more Irish than whom. When it comes to social media listening, however, luck is nice – but it shouldn't be your only strategy. What is luck, anyway? If Roman philosopher Seneca...

Why You Need To Perform a Social Media Audit

Why You Need To Perform a Social Media Audit

They say time is money – but nowadays, so is data. If your social media strategy isn't on point, your data may be wildly inaccurate, causing you to waste resources and miss opportunities. Time to put your social media auditing tools to use. Why and How Social Media...

Social Media Listening Analysis: Beyond March Madness

Social Media Listening Analysis: Beyond March Madness

As Selection Sunday hits this weekend, coworkers around the country will distribute March Madness bracket sheets to get their office pools going. How can your brand get in on the fun? Let's do a little social media listening with Instant Search to gauge the...

A Social Look at the 2018 Oscars: Predictions Vs Surprises

A Social Look at the 2018 Oscars: Predictions Vs Surprises

Image attribution: https://www.youtube.com/watch?v=DfIPYqmxfy8 Nowadays, brand health depends on your ability to act not only on the data at hand, but on your ability to use social media analytics to act on the likeliest predictions that data offers. Because nothing...

Ask the Experts: 15 Social Listening Tips for 2018

Ask the Experts: 15 Social Listening Tips for 2018

With so much information about social listening tools out there, it can be hard to know where to focus your energy. We've rounded up 15 experts to share their views on what matters most as you apply social insights. 1. Increase Brand Awareness with Perfectly-Timed...

When Social Media Monitoring Isn’t Enough

When Social Media Monitoring Isn’t Enough

Not all data is created equal – that's why social media monitoring requires a human touch. Without an understanding of what data is worth monitoring, the insights you find won't help your brand at all. Forget the Fluff Counting your blessings is a great exercise to...

Social Media Lessons from Chinese New Year 2018

Social Media Lessons from Chinese New Year 2018

A social marketer's job is to keep an eye on consumer trends – like important holidays. The impending Chinese New Year – aka Spring Festival – offers another opportunity. What ancient wisdom can brands glean from this annual celebration? Cultivate Your Social Garden...

Winning Consumer Love, It’s Not Them, It’s You

Winning Consumer Love, It’s Not Them, It’s You

Everyone wants to be loved – brands included. But if consumers don't love you – that's on them, right? Nope. If consumers don't love you, it's definitely your problem. But it's one you can fix with social media listening. What I Like About You In romantic...

Digital Marketing Conferences You Can’t Miss in 2018

Digital Marketing Conferences You Can’t Miss in 2018

Social analytics are a great way to learn about your audience – but how do you learn what's new in the world of social media monitoring? One great way is attending conferences that put you in the room with experts in social marketing and more. Here are some upcoming...

THE COMPLETE HOW-TO GUIDE: SOCIAL MEDIA ANALYTICS

Learn why and how social media analytics are vital to your brand, and the critical ways to apply them.

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