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Disney+ Demonstrates the Power of The Social Analytics Side

The Disney+ launch was everything a brand could want – and then some. Let’s see how the beloved brand demonstrates the power of the social analytics side. And how your brand can do that same! Social analytics intel is the secret sauce that most top brands have...
Stance And Kia: A Match Made With Social Listening

Stance And Kia: A Match Made With Social Listening

You can’t depend on luck to make your marketing efforts work. However, as our " shows, using social listening to build a solid fan-base leaves you prepared for amazing opportunities to find you. Consumer sentiment analysis proves your influence When creative agency...

Eye of the Needle – Met Gala 2016

Eye of the Needle – Met Gala 2016

You probably heard that Dior is having a tough time finding a creative director to replace Raf Simmons, who left the French heritage couture house last year after only three years. As designer burnout takes its toll in luxury fashion (last year saw a big shuffle),...

Trends in VR Advertising: Part 3

Trends in VR Advertising: Part 3

In Part 1 and Part 2 of this blog series, PETROL’s Social Media and Research teams surfaced data about the state of Virtual Reality, utilizing the Netbase Social Analytics platform.  PETROL utilized Netbase to analyze social media channels, websites, forums, Tumblr,...

What the C-Suite Can Learn from Social Media Analytics

What the C-Suite Can Learn from Social Media Analytics

As social insights roll in with rapid fire, marketing departments analyze and leverage data to build brand reputations and inform sales conversations. Along the way, what information should be shared with the C-suite – and how? Visual dashboards offer real-time...

Trends in VR Advertising: Part 2

Trends in VR Advertising: Part 2

This article is part 2 of a 3 part series. View part 1 for an overview of our research. Virtual Reality is now reality. With hundreds of millions of dollars invested in VR technology and content to date, venture capitalists and heavyweight backers like Sony, Disney,...

How Chipotle Used Social Listening to Turn Things Around

How Chipotle Used Social Listening to Turn Things Around

Restaurant brands can be forgiven for thinking "Better them than me" during the recent Chipotle E. coli and norovirus outbreaks. Such brand crises can be devastating – especially with social media fanning the flames. This morning at 10:00 AM PT we'll talk about what...