Is Your Social Listening Software Capturing Trends? It Matters
One essential use of social listening software is to spot emerging industry and consumer trends so your brand is always up to date. But being current with how you apply the software itself is just as paramount. Our new ebook 5 Hottest Trends in Social Analytics...
Social Analytics Isn’t Enough When the Bar is Set Too Low
Social media analytics has become a business must-have, allowing brands to extract actionable data from consumer output. But not all options are created equal, and some may do more harm than good. Here’s what brands must consider to pick a platform that...
Not Getting Enough from Your Social Listening Tools? Change Your Perspective
Though most brands and businesses are sold on the benefits of social intelligence, not all marketers are clear on how best to apply social listening tools. It's less about numbers than it is about your audience – and understanding what drives their behavior on...
Social Listening Just Got More Precise With Our Naruto Update
They say "timing is everything," and it's true with social listening too. That's why we regularly update our products to keep pace with changes in the social landscape, and to give our customers greater accuracy with their data.Our latest update, Naruto – after the...
ASO Advertising Uses Social Listening to Net Major Win for Georgia Aquarium
Thinking you know what your customers want, and actually knowing, are two different things. This is why social listening is such a crucial component of any brand's marketing strategy – and it's why agencies like Ames Scullin O'Haire (ASO) use NetBase to provide key...
How Social Listening Increased Record Sales for Luke Bryan and UMG
Social listening is important to connecting with your audience, and engaging them in social conversations. But the real benefits are clear when you see a direct correlation to increased revenue. Universal Music Group (UMG) Nashville saw such results during a recent...
Furthering the Growth of the Social Data Industry at Big Boulder Conference
This June 23 and 24, NetBase is sending some key delegates to participate in the 2016 Big Boulder conference in Boulder, Colorado. Here are four reasons we're excited to attend: 1. Having a voice in the burgeoning social data industry. The Big Boulder Initiative site...
Social Sentiment Analysis Sets Smartphone Brand Up for Viral Success
What makes a marketing campaign go viral? There might not be a guaranteed formula, but there are definitely ways to use social listening to increase your chances. Those ways, and how they helped a major smartphone manufacturer reach viral success, are the subject of...
Taking Real-Time Data Visualization Further With Minions Update
When decisions need to happen in real-time, it's vital for information to be immediately available and easy to understand. Data visualization is the best way to accomplish that – and we've just made it easier. Our newest update, the Minions Release – named after the...
5 Lessons in Social Listening from the Top 100 Restaurant Brands on Social Media
Few brands are as "in the trenches" as restaurants, as far as consumer impact and feedback are concerned. Which restaurant brands are tops with diners, and why? That's what the new NetBase Social Media Industry Report 2016: Restaurant Brands is all about. What do...
Stance And Kia: A Match Made With Social Listening
You can’t depend on luck to make your marketing efforts work. However, as our " shows, using social listening to build a solid fan-base leaves you prepared for amazing opportunities to find you. Consumer sentiment analysis proves your influence When creative agency...
Eye of the Needle – Met Gala 2016
You probably heard that Dior is having a tough time finding a creative director to replace Raf Simmons, who left the French heritage couture house last year after only three years. As designer burnout takes its toll in luxury fashion (last year saw a big shuffle),...
Trends in VR Advertising: Part 3
In Part 1 and Part 2 of this blog series, PETROL’s Social Media and Research teams surfaced data about the state of Virtual Reality, utilizing the Netbase Social Analytics platform. PETROL utilized Netbase to analyze social media channels, websites, forums, Tumblr,...
Accuracy Differentiators: Why Your Social Listening Must Uncover Consumer Passion
All brands want to engage consumers on social, but values like mentions, likes, and retweets still leave you guessing what consumers are thinking. To gather precise information worth acting on, you've got to use social listening to uncover the depth of consumer...
What the C-Suite Can Learn from Social Media Analytics
As social insights roll in with rapid fire, marketing departments analyze and leverage data to build brand reputations and inform sales conversations. Along the way, what information should be shared with the C-suite – and how? Visual dashboards offer real-time...
Trends in VR Advertising: Part 2
This article is part 2 of a 3 part series. View part 1 for an overview of our research. Virtual Reality is now reality. With hundreds of millions of dollars invested in VR technology and content to date, venture capitalists and heavyweight backers like Sony, Disney,...
How Chipotle Used Social Listening to Turn Things Around
Restaurant brands can be forgiven for thinking "Better them than me" during the recent Chipotle E. coli and norovirus outbreaks. Such brand crises can be devastating – especially with social media fanning the flames. This morning at 10:00 AM PT we'll talk about what...
Stance Demonstrates the Power and Passion of Social Influencers with its ‘Punks & Poets’
At a time when consumers turn to each other to inform their buying choices, social influencers play a big role in every brand’s digital marketing strategy. If you're not using social listening to find and leverage these powerful voices, you're doing it wrong. So how...
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