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NetBase Certification as Agency Selling Point in Pitches

The marketing market is competitive! And agencies competing for big brands’ business are keenly aware of the challenges they face when winning new engagements. This is why NetBase Certification has become an agency selling point in pitches. It’s an industry standard...
Social Media Analytics Tools That Aren’t

Social Media Analytics Tools That Aren’t

When choosing tools to analyze data for brand initiatives, you don't just need any tools – you need the right ones. Here are some things to steer clear of as you shop for social media analytics tools for your brand. Social network built-ins The major social platforms...

Social Analytics for Losers – An #OppositeDay Exploration

Social Analytics for Losers – An #OppositeDay Exploration

Happy Opposite Day, everyone! In honor of this auspicious occasion, we've got some tips and tricks on how to use social analytics effectively – as long as you follow #OppositeDay rules. ;) Family knows best Social listening is way overhyped. You don't need a bunch of...

NetBase Retail Industry Best Practices Guide 2018

NetBase Retail Industry Best Practices Guide 2018

How can retailers use social analytics to thrive and grow in the era of "me-commerce?" The NetBase Retail Industry Best Practices Guide 2018 has the answers! The tactics highlighted below will apply especially if you're a brand or category owner growing your brand, a...

2018 Social Media Analytics Guide for Restaurants

2018 Social Media Analytics Guide for Restaurants

All brands share the need to define and grow their business, build better campaigns, increase engagement, and improve their overall customer experience – and social media analytics are the best way to do that. Our 2018 Restaurant Industry Best Practices Guide serves...

Social Media 2018 Financial Services Report | NetBase

Social Media 2018 Financial Services Report | NetBase

Social media analytics are all about reaching your audience authentically as individuals. When the topic is as sensitive and personal as money, it's all the more important to skillfully use them. The newly released NetBase Industry Report 2018: Financial Services...

Data-driven Campaign Strategies for 2018

Data-driven Campaign Strategies for 2018

What does social data offer your campaign strategies? Everything. Whatever campaign your brand mounts, your plans must be backed by social insights – and kept on track by them every step of the way. Here's how. Be ready to capitalize on moments as they present When...

Social Listening for Exceptional Event Management

Social Listening for Exceptional Event Management

The use cases for social listening don't stop at retail marketing. In fact, social analytics can support almost any brand or business endeavor. Here's how to use social listening to boost your upcoming events. The great idea you never knew you needed You may think "if...

Social Success Stories to Inspire Your 2018 Strategy

Social Success Stories to Inspire Your 2018 Strategy

We can tell you all day that social media analytics are worth using – but we know the results of our customers hold much more sway. With that in mind, here are a few social success stories from the past year to get you excited about all that's possible in 2018. The...

8 Resolutions Every Social Media Manager Must Make

8 Resolutions Every Social Media Manager Must Make

As 2017 comes to a close, consumers are making lists of resolutions to tackle as the New Year begins. Brands should do this as well – and here are 8 suggested resolutions if you're coming up empty. 1. Take stock and make plans You can't know where you're going without...

Sentiment Analysis: How to Dominate a Market

Sentiment Analysis: How to Dominate a Market

Typically when we talk about sentiment analysis, we talk about the importance of real-time insights to inform your brand's present and future. But sometimes it's worth looking back at how you arrived where you are – so you can understand how to approach the next...

5 TOP STRATEGIES ON EMBRACING THE NEW NORMAL: THE VITAL ROLE OF DATA ANALYTICS

Hear how to use social and news media analytics to uncover insights and adapt your brand to the changing business climate.

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