Social Trend Tracking Opportunities Your Brand Missed Last Week
Because trends come and go, trend tracking may not always seem worthwhile to your brand strategy. But trends represent opportunities – to connect with your audience, and more. Let's look at two recent events to illustrate our point. The Grammys Given the current...
3 Social Analytics Best Practices Used By Financial Service Brands
Financial brands face unique challenges in that consumers tend to stick with products and services in this category longer than others. How, then, do social analytics best serve financial service brands? Here are 3 best practices financial – and other industries – can...
The New Gold Standard of Social Media Engagement Metrics – and Why You Need Them
Social media content has a very specific role: to inspire engagement by brand followers, leading to better brand awareness, and increased sales. Choosing the perfect content means analyzing and understanding this engagement at the deepest levels – efficiently. Here's...
Social Media Analytics Tools That Aren’t
When choosing tools to analyze data for brand initiatives, you don't just need any tools – you need the right ones. Here are some things to steer clear of as you shop for social media analytics tools for your brand. Social network built-ins The major social platforms...
Social Analytics for Losers – An #OppositeDay Exploration
Happy Opposite Day, everyone! In honor of this auspicious occasion, we've got some tips and tricks on how to use social analytics effectively – as long as you follow #OppositeDay rules. ;) Family knows best Social listening is way overhyped. You don't need a bunch of...
NetBase Retail Industry Best Practices Guide 2018
How can retailers use social analytics to thrive and grow in the era of "me-commerce?" The NetBase Retail Industry Best Practices Guide 2018 has the answers! The tactics highlighted below will apply especially if you're a brand or category owner growing your brand, a...
The Best Ways to Measure Social Media During Super Bowl 2018
For football fans and marketers alike, the stakes are never higher than during the Super Bowl. Sensationalistic ads abound, hoping to capture the attention of a massive viewing audience, during a brief, expensive window. Here's how to use social media analytics to...
The Beginners Guide to Social Media Competitive Analysis Tools
New marketers have a lot on their plates – including getting up to speed quickly on how social media competitive analysis tools work. How do you know which are best suited to achieving your brand's goals? Define goals First you need to know what those goals are. Are...
2018 Social Media Analytics Guide for Restaurants
All brands share the need to define and grow their business, build better campaigns, increase engagement, and improve their overall customer experience – and social media analytics are the best way to do that. Our 2018 Restaurant Industry Best Practices Guide serves...
15 Social Media Competitive Analysis Tools for Non-Marketers
Marketers know the importance of social media monitoring tools for business objectives like competitive analysis – but what about non-marketers, or those new to the game? Smaller brands in particular may find marketing becomes the concern of the CEO/Founder, or...
Social Media 2018 Financial Services Report | NetBase
Social media analytics are all about reaching your audience authentically as individuals. When the topic is as sensitive and personal as money, it's all the more important to skillfully use them. The newly released NetBase Industry Report 2018: Financial Services...
Social Listening for CEOs: A Guide to What Marketing Is Doing & Why
Even for hands-on style CEOs, social listening – and social marketing – can seem a bit mysterious. Here's how and why your marketing department is proving its worth and then some. Unlocking the secrets of your audience's deepest desires Whatever you think your...
Data-driven Campaign Strategies for 2018
What does social data offer your campaign strategies? Everything. Whatever campaign your brand mounts, your plans must be backed by social insights – and kept on track by them every step of the way. Here's how. Be ready to capitalize on moments as they present When...
Social Listening for Exceptional Event Management
The use cases for social listening don't stop at retail marketing. In fact, social analytics can support almost any brand or business endeavor. Here's how to use social listening to boost your upcoming events. The great idea you never knew you needed You may think "if...
Social Success Stories to Inspire Your 2018 Strategy
We can tell you all day that social media analytics are worth using – but we know the results of our customers hold much more sway. With that in mind, here are a few social success stories from the past year to get you excited about all that's possible in 2018. The...
8 Resolutions Every Social Media Manager Must Make
As 2017 comes to a close, consumers are making lists of resolutions to tackle as the New Year begins. Brands should do this as well – and here are 8 suggested resolutions if you're coming up empty. 1. Take stock and make plans You can't know where you're going without...
Image Recognition Trends to Track Carefully in the Coming Year
Any forward-thinking brands tracking trends that will matter in 2018 must surely include image recognition in their social monitoring. Even before tech like AR and VR explode, image recognition will have a "moment" – and you want to be on the right side of it. Why...
Sentiment Analysis: How to Dominate a Market
Typically when we talk about sentiment analysis, we talk about the importance of real-time insights to inform your brand's present and future. But sometimes it's worth looking back at how you arrived where you are – so you can understand how to approach the next...
5 TOP STRATEGIES ON EMBRACING THE NEW NORMAL: THE VITAL ROLE OF DATA ANALYTICS
Hear how to use social and news media analytics to uncover insights and adapt your brand to the changing business climate.
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