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How Agencies Alter A Brand’s Course with AI Analytics-Informed Insight

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. And agencies will miss these warning buoys if they’re not picking out the correct voices to listen to in the cacophony that...

Top Summer Grilling Trends, Sourced from Social Sentiment

People are getting excited about summer – and grilling! But it’s not your parents' BBQ that has the internet abuzz. Times have changed. And retailers of the CPG variety would do well to monitor such sizzling hot social sentiment around summer grilling trends, as there...

The Social Sentiment Behind Milkshakes Making a Comeback

As summer approaches in the Northern Hemisphere, thoughts of cold, creamy beverages take hold – and quick-serve brands eagerly comply and compete. What are folks saying about milkshakes, and how are popular brands doing as milkshake season begins? Trends Affect Social...

Deep Data Dives with CBD, BVK and Bradley & Montgomery

  We hear from agencies a lot, particularly those edging out competitors for big brand business. And their key differentiator hinges on their ability to very finely, and accurately, slice and dice customer experience data, taking deep data dives to create winning ...

Surprising Sentiment of the Champions League Final

Taking advantage of big moments shared by large audiences is a great way to put your brand out there. But before you can take part in the conversation, you need to understand what it is, and what’s driving the sentiment behind it. As we head into (at press time) the...

Using Twitter Search to Track Trends

If your audience – or any segment thereof – is active on Twitter, you want to know. You also want to know what they’re talking about – and what topics are trending – so you can reach them. Here’s how Twitter Search – in conjunction with AI Analytics – can help. Get A...

7 Secrets CX Analytics Reveal About Retail Consumers

Retail consumers are a fickle lot. Capturing their loyalty does not mean they’ll stay with you tomorrow – but you can hedge your bets with the seven CX secrets social analytics reveal about them! Stay Loyal to Your Base Ever see a sale that’s targeted toward new...

Social Media Week NYC Recap

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Here’s a recap of the NetBase panel How to Use Social to Find Your Next Big Idea in Campaign...

Seizing The Iron Throne of Social Analytics

Some TV series take on a life of their own and become part of viewers’ lives, spawning a niche culture devoted to discussion and speculation about it – and this has certainly been the case with Game of Thrones (GoT). And many brands (and other entities) have harnessed...

Taking Instagram Analytics to the Bank

With more than 500 million active daily users, Instagram is the hottest platform for brands to be on right now. But many are still unsure of how to communicate the amazing engagement they’re seeing - and correspondingly unable to demonstrate it in terms of ROI. We’re...

Luxury Customer Care: Capturing Next-Level Engagement

Longevity no longer equals loyalty – if it ever did. Luckily, luxury brands in all stages of growth can use predictive capabilities to stay ahead of demanding consumer needs and edge out competitors. Here’s how. Create a Share-Worthy Experience If you want social...

Social Analytics and the Best New Shoe Brands

For some, shoes are just necessities that keep their feet covered as they make their way through the world. But for others, shoes are an obsession, a lifestyle even. And it’s why we see fashionable new shoe brands highly sought-after this Spring. Let’s look at social...