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Mastering Influencer Analysis Reporting

No matter how great your own content and approach to social media, nothing helps a brand more than a trusted influencer shouting out their merits. Our Social Media Reporting Series continues with a look at how to perform influencer analysis reporting – and why you...

Social Sentiment Shows Why the World Loves October

For fans of surf and sun, the end of summer can be a bit of a bummer – at least if you’re not in an always-sunny place like Southern California or Florida. But for others it sparks excitement for one of the most-loved months of the year. Let’s see what Social...

Five Ways Social Sentiment Could Save Companies Millions

If saving money is done by avoiding unnecessary costs in the first place, an ability to determine the future would come in handy. But you don’t need to befriend Allison Dubois to get the job done. Social analytics tools with sentiment analysis are all the medium you...

African Super Heroines and The Power of Social Influence

Afrofuturism is focused on everything African, from its people and traditions, to its art, fashion and music, with some science fiction and magic thrown in for good measure – and its inspiring both creatives and companies across the globe in a variety of endeavors....

UK Shoppers Exceptionally Loyal – Till They’re Not

You have a new product line that’s perfect for your UK audience and can’t wait to use your social media listening savvy to get in front of these amazingly loyal consumers and win their hearts and business. But that exceptional loyalty can be a double-edged sword if...

Vive la McDonalds . . . Or Not

There’s a foodnami brewing around the fate of McDonalds in two very different French locales, offering a study in social sentiment analysis and audience segmenting that will be important for any retailer with multiple locations to take note of. It’s a tale of two...

The Social Sentiment of Saving the Planet in EMEA

  Going green isn’t merely a buzzword for those in the recycling business, it’s a smart tactic for any business wanting to capture the millennial, Gen Z, and really any socially conscious niche market. And the social sentiment of saving the planet is particularly...

How to Use Social Sentiment to Perform a Competitor Analysis

For any brand to succeed, awareness of competitors is mandatory. From understanding which brands are gaining on you, to what they offer your shared target consumers, there’s never been a better use case for Competitor Analysis Tools. Our newly updated Complete How-To...

21 Wettbewerbsanalyse-Tools für soziale Medien

Das Ausspionieren der Konkurrenz ist ein Muss für das Überleben einer Marke. Glücklicherweise macht der Zugang zu digitalen Daten dies zu einem viel einfacheren Unternehmen – und dort draußen gibt es Informationen in Hülle und Fülle. In der Tat ist die Analyse der...