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Brands, Bees and Business: Earth Day 2019 Analytics

Monday April 22 is Earth Day – and unlike quirky holidays that might not work for everyone, all brands can take part in this particular day of observation. In fact, they should. Here’s why – and how. It’s an Opportunity to Seize Even if you don’t believe climate...

What Is a Competitive Analysis & Why Is it Important?

It doesn’t matter how beloved a brand is – undying consumer loyalty is never guaranteed. It takes constant competitor analysis to ensure your place in the market – but what exactly does that mean? And is it really that big a deal? Times Have Changed The answer to the...

7 Q1 Metrics You Should Be Tracking on Social Media

Now that 2019 is here, what should your brand or business be focused on during this first, pace-setting quarter? In addition to metrics like revenue, profit margins, expenses, and monthly profits/losses, there are several social KPIs worth tracking – because they can...

Restaurant Report Shares Tasty Social Sentiment Insight

Casual dining, fast casual and quick service restaurants face many of the same challenges – from how to interact meaningfully with their target audiences to how to manage angry – and influential – consumers. Not to mention the little detail of the food itself – it...

Gillette Ad Social Sentiment: The Best a Brand Can Get

Every ad campaign carries a bit of inherent risk. Despite careful research, you can’t truly know how your audience feels about things until an ad is live. Or can you? Social sentiment can actually clue you in to which way the winds are blowing – which makes it all the...

Social Listening and Predictive Marketing Analytics 101

Social Listening has come a long way in a relatively short amount of time, particularly in the past ten years – and it’s come with a pretty steep learning curve for those new to the game. Although it offers incredibly cool insight in its own right, predictive...

Opportunities Your Brand Missed Last Year

Nothing’s worse than missing out on the next big thing – especially if your competitors cashed in on it. One job of social analytics is to keep you informed of trends worth embracing – so you can keep your #FOMO at bay. Did your brand miss out last year? Or did you...

NetBase Introduces Instagram Authorization Manager

With the recent Instagram listening API updates, one challenge facing brands and agencies looking to leverage Instagram content for social insights is the authorization requirements necessary to monitor their organization’s business channels. Instagram now restricts...

Performing a Social Media Audit for Any Brand

If you’re constantly looking at social insights – and you should be – is it really important to perform a social media audit? Yup! Here’s why – and how any brand can go about it. Big Picture Check-in The social analytics you look at in the day to day are likely...

Counting Down to BREXIT . . . Or Not

On Tuesday 15 January, 2019 all eyes will be on England, as Theresa May battles to move her Brexit deal forward and not get ousted as Prime Minister in the process. The United Kingdom is due to leave the EU (European Union) on 29 March, 2019 as a result of the June...

Mastering Competitive Analysis Reporting

As the lines between categories and industries overlap and blur, competitors are everywhere. On top of that, add consumers who won’t settle for less than what they demand, and you’ve got a recipe for brand extinction if you aren’t fully aware of where you stand in the...

2019 Retail Industry Report Offers Strategy & Surprises

Retailers have had to be quick on their feet to stay relevant the past few years. As competition intensifies, social data becomes more valuable to staying ahead. Understanding consumer love, and what drives it, can be the difference to a brand that’s struggling. And...

21 Top Social Media Tools for 2019

January 2019 Update: As trends change and technology advances, social media tools become more powerful as well. Here’s an updated list of some of what’s out there right now, as well as what you should look for in a social analytics tool. Already know what matters?...