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Brands Missing Out on Segments by Misunderstanding Slang

Many brands are ‘living their best life’ these days thanks to social media, while others are left languishing and wondering why they can’t connect. Brands miss out on key segments when they misunderstand audience interests and modes of communication, including slang,...

How & Why to Avoid Social Data Authorization Gaps

We talk a lot about what social analytics can do for brands – and how to use various tools to get the best results. But keeping those tools running properly is also important – and requires some help from our customers. We’re talking about authorizations – and while...

5 Ways Your Marketing Alienates Millennials

Google “Millennials trends 2019” and you’ll find a host of articles about the things Millennials are into – from food, to travel, to dating – to themselves! But is this info helping or hurting brands trying to reach this oh-so-desirable generation as it enters its...

Hashtags: How to Use Them & When to Lose Them

Hashtags are a wonderful convention for uniting social users through common topics, and even shining a light on specific brand campaigns. But using them incorrectly can actually hurt your efforts! Here are some best practices to keep in mind. General Dos and Don’ts...

Influencer Marketing Metrics for Measuring ROI

Influencer marketing is big business these days, with brands allocating a significant spend toward enticing top influencers to generate awareness in today’s highly competitive online environment. And that applies to every vertical. But is it working? And how can...

Understanding Netnography for Creating Buyer Personas

Buyer personas aren’t a new thing in marketing – but you do need a new approach to get the most value from them in today’s markets. Netnography is essential to your success – but what even is that? Netnography Defined Coined in 1995 by marketing professor Robert...

AI Series: Demystifying AI in Sentiment Analysis

Sentiment analysis is the foundation of social analytics – and of understanding your target audience. But what about new technology like Artificial Intelligence (AI)? Does it really make a big difference? Let’s explore. Nuance at Scale As we turn more and more to...

5 Mistakes You’re Making on Instagram

If you’re using social media to promote your brand at all, you probably already know how important Instagram is. With more than one billion active monthly users, this is a channel all brands can use. And you’ll get even better results if you avoid these five mistakes....

Social Media ROI – Why You Need it and How to Measure it

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but...

7 Brands That Went All-In for St Paddy’s Day

Are there any holidays that make people as boisterously happy online as St. Patrick’s Day, or St. Paddy’s Day to those true green fans? Marketing to capture any holiday audience can be tricky regardless of the energy it offers though, so let’s see how seven brands...

March Madness: Cinderella Teams Dominate Social Sentiment

College basketball teams have been giving it their all to advance to the NCAA Finals. And if fans had it their way, we’d see quite a few “Cinderella” teams making hoop history – and actually, some already are! Bringing You Up To Speed In case you don’t know what this...

7 Ways to Increase Your Facebook Reach with Video

When it comes to social media, brands must go where their audience is – and for many, that’s Facebook. But knowing where to interact isn’t helpful if you aren’t actually engaging the consumers you’ve targeted. Here are seven ways to increase your Facebook reach using...

Top 51 Instagram Stats You Need to Know in 2019

Leveraging social media means being where your audience is – and for almost every brand or business in 2019, that means Instagram. This isn’t a shocking revelation when you consider how photo-obsessed we’ve become in the digital age – with every smartphone sporting...

Consistent Social Analytics: The Secret to Online Success

Remember that time your post went viral and your brand mentions shot through the roof? Or maybe it hasn’t happened yet, but you’re expecting something amazing any day now. You’re overdue! Well, that’s one way to look at it, of course - but you’ll miss the building...

Let The Data Be Your Muse

Some days, it feels like there really isn’t anything new you can sort out about your audience – and those are the days you are mistaken. If you allow the data to inspire your efforts, you’ll find the opposite to be true. When accurate data is your muse, your real...

Advanced AI Sentiment Analysis: Conversational Context

Artificial intelligence (AI) may not have taken over the world just yet – but soon enough it will become seamlessly integrated into our everyday lives. Consumers have already embraced aspects of AI without realizing it, or have experienced frustration with fledgling...

9 Social Media Listening Success Stories

The case for social listening has been stated numerous times – and it’s a solid one. Not only does social listening lead you to important insights about your audience – it protects every aspect of your brand when you apply those insights. Still, some continue to...

How to Conduct a Social Media Competitive Analysis

It might be obvious that competitive analysis should be part of brand operations, but what’s not always so obvious is what exactly that means – especially with regard to the social realm. With all the stats, posts and interactions coming at you with increasing speed,...