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Navigating the New Instagram API: Starter Guide

If your brand is on Instagram, you probably know that the visual wizards behind the curtain over there released a new and improved API in December. What you may not know is what this update means for your brand, specifically, and the many options it offers when it...

Mastering Social Media Reporting Series

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Our new...

Coke Zero Winning Over Young Adults with UK Holiday Promos

Ever since Coke taught the world to sing in perfect harmony in the 1970s, and likely even before that, the beverage giant has demonstrated its ability to capture the hearts and minds of consumers, particularly around the holidays. And its latest efforts, informed by...

5 Things NetBase Customers Are Thankful For

As we in the United States celebrate Thanksgiving, we wanted to take a moment to express how thankful we are for the amazing brands we serve with our social analytics tools. And, it turns out, they’re thankful for us as well. Here are 5 reasons why: 1. Accurate Risk...

2019 Social Media Marketing Predictions

When you look at what social media has become, it’s amazing to think less than ten years ago we were merely on the brink of its potential. Social media, and the ways we analyze and use it, continues to grow rapidly, and that won’t change in the coming year. Here are...

Social Media’s Favorite #FoodPorn for Thanksgiving

Holidays are always an important time for brands – especially the ones that fall this time of year. With Thanksgiving on the horizon, the focus is on gratitude, family – of course – and food. Let’s look at social sentiment to find out what Thanksgiving audiences are...

Social Media Is Top News Source In Most European Countries

 Social media reporting isn’t all it’s cracked up to be – and we’re not talking about marketing metrics you’re gathering to share with the C-suite, but “news” as it exists in the age of social media. It affects the mood of consumers and that can help or hurt your...

Getting Your Social Analytics Game in Shape for 2019

The start of a new calendar year is always a great time to put new ideas in motion. For brands, it’s also a new quarter, and a time to gear up for new goals and campaigns coming in the days, weeks, and months ahead. Here’s a social analytics checklist to get you ready...

Social Media Creating Political Change in Ethiopia

 We hear a lot about the ills of social media and how it’s leading to a more emotionally disconnected populace, as we’re all buried in our phones. But it’s also been responsible for some pretty amazing things, including acting as a catalyst for change. And one country...

How to Train Smart Social Ambassadors for Your Business

We talk a lot about the power of influencers, and how brand ambassadors help share your messaging without sounding promotional. But are you missing out on some of the most valuable influencers at your disposal? If you aren’t including your employees on your brand...