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Social Analytics Research Supports Eco-friendly Fashion

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. The results are inspiring from a sustainability standpoint. And they’re downright exciting from a customer experience standpoint! With social insight regularly...
Extending Brands’ Shelf Life with Social Listening

Extending Brands’ Shelf Life with Social Listening

Every brand has to worry over staying relevant with today’s fickle and digitally distracted consumers. So, uncovering ways to extend a brand’s shelf life are essential – and readily available, thanks to social listening. And it doesn’t require a full reimagining of a...

3 Twitter Tactics That Benefit from Social Listening

3 Twitter Tactics That Benefit from Social Listening

Twitter has been around since 2006 and a lot has changed, but there are a few things that have not. Three things to be precise. Three Twitter tactics that benefit from social listening – meaning you can become a Twitter ninja in no time. And we know that’s everyone’s...

Popeyes vs Chick-fil-A: The Social Media Taste Test War

Popeyes vs Chick-fil-A: The Social Media Taste Test War

There are so many serious conversations online, and few generate more passion than politics. But the great chicken sandwich war of 2019, with Popeyes squaring off against Chick-fil-A, comes close! Let’s see how this social media taste test shapes up – and which brand...

5 CX Strategy Secrets for Launching a Campaign

5 CX Strategy Secrets for Launching a Campaign

Customer experience (CX) is everything. So we’re sharing five CX strategy secrets that social savvy pros rely on to form the backbone of every successful campaign launch. You can follow in their footsteps, assuming you’re willing (and able) to listen to what the...

7 Lessons We’ve Learned from eCommerce Brands on Instagram

7 Lessons We’ve Learned from eCommerce Brands on Instagram

eCommerce brands on Instagram are experiencing exceptional engagement – and your brand can join their ranks. To help you along, we’re sharing seven lessons we’ve learned from eCommerce brands on Instagram. Odds are, more than a few of them will work for your brand’s...

Get NetBase LIVE in LA & NY on Your Calendar Now!

Get NetBase LIVE in LA & NY on Your Calendar Now!

As the weather cools off, holiday shopping heats up, along with brand competition. Our NetBase LIVE conferences in Los Angeles and New York will have you in fighting shape to end 2019 on a high note! Are you ready to enter the new era in social analytics? Let’s see...

The Importance of Social Listening for Brand Stories

The Importance of Social Listening for Brand Stories

What is being said about your brand online right now matters. It shapes perception, which drives audiences toward - or away from - your products and services. So, which conversations and resulting “stories”  do brands need to be aware of with their social listening?...

3 AI Reports Your Brand Needs in Real-time

3 AI Reports Your Brand Needs in Real-time

Artificial Intelligence (AI)-powered social listening reports offer real-time intel that your brand needs to be successful online. And there are three that are essential for campaign tracking, audience insight and crisis response, which we’ll share a bit about below!...

7 Indicators Your Brand’s Marketing Requires Rethinking

7 Indicators Your Brand’s Marketing Requires Rethinking

Brand marketing isn’t easy. Rather, exceptional brand marketing isn’t. The basic stuff is everywhere. How do you know if your brand’s marketing requires rethinking? We have seven social listening indicators that will make this crystal clear. Here we go! #1. Your...

How Agencies Win Clients Using Social Listening

How Agencies Win Clients Using Social Listening

There are so many businesses out there that are in need of agencies with social listening expertise. And agencies 'in the know,' who are able to guide businesses over this digital terrain, are in high demand. That doesn’t mean the environment isn’t competitive though....

7 Steps to Protect Brand Health with Social Listening

7 Steps to Protect Brand Health with Social Listening

Brand perception is everything online. Understanding what consumers in your category think of your brand (and what they think of your competitors) will help you head off all kinds of crises. Social listening captures brand passion and tons of other relevant chatter to...