Brands Offering Old Time Solutions for Modern-day Social Distancing

In recent years a return to DIY and Urban Farming has grown substantially as people are weighing the benefits of eating healthy and how it improves their life physically, mentally and emotionally. But with recent events, and the threat of the coronavirus shutting down...
Social Sentiment Foreshadowing Super Bowl Commercials

Social Sentiment Foreshadowing Super Bowl Commercials

Super Bowl commercials have turned into mini-cinematic events over the years, and 2020 is proving no different. How are commercials shaping up according to social sentiment, and does the online reaction bode well for these brands? Let’s take a look at what is...

Google’s Year in Search Mirrors Social Listening

Google’s Year in Search Mirrors Social Listening

When one searches for things, ‘googling’ it has become part of the online vernacular for a reason: everyone does it. Google is the most frequented online search option worldwide. So, its “year in search” is always on-point, as it captures top trends in ways that many...

NetBase and Quid are Merging!

NetBase and Quid are Merging!

NetBase Quid will give businesses an unprecedented solution to understanding consumer and market data. NetBase, the industry leader in social media analytics, announced today it will merge with Quid, a leader in AI driven text analytics. The combined company is the...

Comparing Movie Audiences to Create Impactful Promotions

Comparing Movie Audiences to Create Impactful Promotions

With more than three billion active social media users worldwide spending hours each day reading, posting and sharing online, capturing specific insight around those behaviors is both exciting (for its potential) and a bit intimidating (because it’s easy to get...

How to Use Social Sentiment to Perform a Competitor Analysis

How to Use Social Sentiment to Perform a Competitor Analysis

To succeed online, brands must have a big picture understanding of the landscape – and intel around competitors is a super important piece of that puzzle. From understanding which brands are gaining on you, to what they offer your shared target consumers, there’s...

Engaging Playfully with Consumers to Stand Out Online

Engaging Playfully with Consumers to Stand Out Online

There’s a time and place for humor – and online provides ample opportunity to capture those moments. Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly,...

How to Train Smart Social Ambassadors for Your Business

How to Train Smart Social Ambassadors for Your Business

Influencer marketing is a powerful promotional tool for brands – likely the most powerful available. And brand ambassadors enhance that potential, by sharing your messaging without sounding promotional. But are you missing out on another influencer category? One that...

Vanity Metrics Are Meaningless

Vanity Metrics Are Meaningless

With the social analytics industry offering a push toward real-time models where information is available as fast as it comes out on channels, leading agencies are seeking solutions that offer predictive analytics as well. And they’re finding them. They know that...

Social Media Audit Tools

Social Media Audit Tools

The New Year is a great time to perform a social media audit,  to check in and ensure your brand goals are on track for the next quarter – headed towards back-to-school campaigns and ultimately the holiday season. And before you get started, be sure to bookmark your...

SPAM Bucking Trends & Winning Love in Impossible Market

SPAM Bucking Trends & Winning Love in Impossible Market

There’s a lot to love about SPAM, but who knew it would be winning this much love in such an impossible market? But it has. Having just recorded its fifth straight year of record-breaking sales, does SPAM know something other brands don’t? Next generation AI-powered...

21 Top Social Media Tools for 2020

21 Top Social Media Tools for 2020

Trends change, technology advances, and correspondingly, social analytics and social media management tools become increasingly more powerful. What are the top social media tools to have on your radar in 2020? We have an updated list! Already know what kind of new...

Branding Win: Popeye the Sailor Man Prefers Chicken

Branding Win: Popeye the Sailor Man Prefers Chicken

What do you get when you cross powerful brand marketing with live television? A viral marketing moment where you see all of your targeted social listening pay off. For example, did you know that Popeye the Sailor Man prefers chicken now? Thanks to Popeye’s branding...

Everything About Social Media Monitoring

Everything About Social Media Monitoring

Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. And the constant evolution of the industry brings new, exciting terms – like Next...

Clemson vs LSU: Tigers & Chicken Sandwich Trash Talk

Clemson vs LSU: Tigers & Chicken Sandwich Trash Talk

The matchup between Clemson’s Tigers and LSU’s Tigers is a raucous event, with equally outlandish online sentiment around the matchup. So, how has chicken sandwich trash talk won a good chunk of this conversation, and how can your brand create the same online feeding...

CES Trends Capturing Hearts & Minds of Consumers

CES Trends Capturing Hearts & Minds of Consumers

It’s that time of year again, when the Consumer Electronics Show (CES) shares emerging technology that will rock our worlds in the coming year or so. And while it’s impossible to tie a neat bow around all of it, there are lots of stand-out trends to make note of....