Web

Analytics

The Increasing Importance of Competitive Intelligence

Understanding the consumer and market landscape has always been important. But, as ecommerce and mcommerce opportunities explode, the increasing importance of competitive intelligence cannot be denied. Knowing not just your obvious competitors, but also those who...
Evolution of eSports and Brand Sponsorships

Evolution of eSports and Brand Sponsorships

ESports is an explosive industry and many top brands are paying attention. Like many other industries these days, professional gaming has taken a hit in the midst of the COVID-19 outbreak; but it is certainly in a unique position to cope since it has its roots online....

Shifting Consumer Sentiment Reflected in Meme Culture

Shifting Consumer Sentiment Reflected in Meme Culture

Social media has given birth to many things that can be considered useful in today’s business world, but perhaps the best invention is the meme. In present culture, the meme reflects current news, changing moods of the people, as well as trends. And companies paying...

Generating Positive Brand Mentions with Credible Sharing

Generating Positive Brand Mentions with Credible Sharing

Uncertain times can breed mass confusion. With lots of misinformation out there, it can be very easy to spread “fake news.” Brands must be vigilant around being honest and spreading facts, not fear as they pivot to adopt a more understanding, relatable tone with their...

P&G’s TikTok Influencer Partnership Amplifies Awareness

P&G’s TikTok Influencer Partnership Amplifies Awareness

​Monitoring social analytics for trends may sound boring, but P&G is proving how exciting - and lucrative - it can be. Partnering with a TikTok influencer, they offer a super timely example of trend analytics in action – and during a time when brands are searching...

Tracking Shifting Travel Sentiment Caused by COVID-19

Tracking Shifting Travel Sentiment Caused by COVID-19

Paul Coelho once said, “If you think adventure is dangerous, try routine, it’s lethal.” And he very well may be right - especially as we face week after week of lockdowns and stay-at-home orders. People are talking about travel - and it’s not all about boycotts or...

COVID-19 May Have Changed CPG Forever

COVID-19 May Have Changed CPG Forever

The outbreak of the worldwide Coronavirus has rapidly altered the way we conduct business and at least some of the changes may be here for a while. In fact, COVID-19 may have changed CPG forever. Consumer packaged goods are in a whirlwind regarding relevancy and...

Worried Millennials Require Special Touch During Covid-19

Worried Millennials Require Special Touch During Covid-19

Brands are not living their best lives right now, and if the main segment they’re targeting is millennials, it may be even harder to reach them. Worried millennials require a special touch during Covid-19 – one that we’ll explore here. Millennials have always been...

Popeyes Wins Consumer Love Even During Pandemic

Popeyes Wins Consumer Love Even During Pandemic

Popeyes is apparently staffed with marketing masters, as it keeps hitting home runs – and even wins consumer love during a pandemic. How do they keep knowing what will resonate and create viral sensations? We have five ways brands should adapt their Covid-19 marketing...

THE COMPLETE HOW-TO GUIDE: SOCIAL MEDIA ANALYTICS

Learn why and how social media analytics are vital to your brand, and the critical ways to apply them.

Join The
15,723 People
Who have subscribed to our blog

Sign up to receive the latest updates