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Peloton Ad Shows Power of Consumer Perception

Peloton’s viral exercise bike ad shows the power of consumer perception, and the importance for brands to monitor social analytics to maintain brand – and stock – health. And it also offers a case study in how to pick up a viral moment and use it to your brand’s...
TrustRadius TrustMaps™ Put NetBase at Top

TrustRadius TrustMaps™ Put NetBase at Top

TrustRadius, the most trusted online product review site for enterprise software, has released two new TrustMaps, which are "two-dimensional charts that compare products based on end-user satisfaction ratings and research frequency by prospective buyers." And NetBase...

Replicate Big Brands’ Social Marketing Success

Replicate Big Brands’ Social Marketing Success

Ever wonder how global brands such as Coca-Cola, 7-Eleven, and Taco Bell use social media analytics to manage and promote their brands? Then don't miss our upcoming webinar, The World’s Most Awesome Brands Have This in Common. On December 3, at 1:00 PM ET/10:00 AM PT,...

Marketing in the Selfish Economy

Marketing in the Selfish Economy

The future of marketing is incredibly selfish. It has to be. We’re becoming a generation of accidental narcissists who want things our way, when and how we want it. But it’s not as bad as it sounds. It’s just an inevitable effect of technology’s impact on our lives....

Going Beyond ‘Looks’ to Make Deeper Audience Connections

It’s true that you can’t judge a book by the cover – and if you do, your assumptions are bound to be wrong. On social media, assuming that everyone who "looks" alike could mean missing out on true audience expansion based on feel-alike, want-alike and do-alike...

From Mass Targeting to Micro-Targeting @ Scale

In the new "Age of You" – as coined by the leading brand consultancy, Interbrand, the consumer is in control, and mass marketing tactics no longer work. Instead marketers need to micro-target consumer segments to personalize messaging. How? Our white paper, The New...

Making Marketing Personalized, But Not Creepy

Making Marketing Personalized, But Not Creepy

For the past few years, anyone in the social marketing sphere has heard – repeatedly – how important personalization is to the equation. Brands looking for conversion from social know they need to step up their game if they want to be not just noticed, but memorable –...

Learning From Behaviors of Consumers ‘in the Wild’

Focus groups aren’t inherently bad – but they’re ultimately all about the brand, and today's social-obsessed consumers want marketing to be all about THEM. Here’s how you do that: Brands need to change THEIR attitudes if they want consumers to keep them in mind –...

A Social View of the CNBC Debate

A Social View of the CNBC Debate

As part of my continued election coverage I live analyzed the latest Republican debate broadcast on CNBC.  Ted Cruz emerged as the leader from this latest debate in terms of mentions, surpassing both Ben Carson and Donald Trump (4 pm PDT to 7:30 pm PDT). Number of...

More Customers, More Opportunities to Connect

Let's say as a brand you have this social thing knocked. You're posting on all the relevant platforms, and you're seeing your numbers grow – followers, retweets, etc. But… do you know WHY the growth is happening? Do you know how to keep it happening? Social media...

Twitter Flight Recap

Hi everyone,  This past Wednesday NetBase attended Twitter’s annual Flight developer conference in San Francisco. The conference was packed with eager developers waiting to hear about the latest product news and features.  NetBase Coverage: As you heard from last...

Join Us for Our Next NetBase Customer Meetup

All this year NetBase has been hosting Customer Meetups in cities around the US. The events have been a great way for us to connect with the NetBase community in person, as well as learn more about innovative use cases to help everyone get the most out of their social...

Who Won the US Presidential Democratic Debate?

Who Won the US Presidential Democratic Debate?

On October 13th, Americans were glued to their screens watching and commenting on first democratic presidential debate. The social analysts at NetBase were right there with them working to understand popular sentiment and, of course, the winner of the debate. While...