Cosmetics Brands’ Untapped Insight Offers Ingredients for Success

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand...
Social Listening Should Top Every Business’s Wishlist

Social Listening Should Top Every Business’s Wishlist

There are many ways to make your marketing team the most efficient in the business, but some technologies are essential. When asked what kinds of tech belong on every business's marketing wishlist, three non-negotiables spring to mind: 1. Robust email/task management...

Social Scoop: Emoji on the Rise

Social Scoop: Emoji on the Rise

Everyone has a favorite: the heart, the praise hands, maybe the puppy or the whale.  Those tiny cartoons we call emoji have become an integral part of how we text, tweet, message, and post – spurring not only an expansion in the number of native device emoji, but...

Is Paris Couture The Cat’s Meow of Digital Fashion?

Is Paris Couture The Cat’s Meow of Digital Fashion?

Whither haute couture? After all, it’s an industry in which the number of hours spent on creating a singular gown is more important than the price tag. Or has it nattily billowed through chiffon cloud superfluities, transmogriphying from an arcane aristocratic...

Social Media Listening and the Changing Marketing Landscape

Social Media Listening and the Changing Marketing Landscape

The worlds of agencies, brands, and platforms are colliding as brands move social media listening to the forefront of their marketing strategy – often with their own in-house point person. That doesn't mean agencies have nothing to offer – they just need to add social...

5 ‘Must Nots’ For Social Media Marketers

5 ‘Must Nots’ For Social Media Marketers

The topic of social media marketing often sparks conversations about trends. Seems there's always something "trending" somewhere, and a digital marketer's job is to know how to access that information and apply it well. But not every idea is a good one, as the next...

Why Social Media Listening Will Rule Marketing in the Future

Why Social Media Listening Will Rule Marketing in the Future

We've spent the past few weeks looking at the evolution of marketing, and how combining the old methods with the new can enhance digital marketing insights. But will that hold true as social listening and social selling continue to evolve? Or are marketers forming new...