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Brands Capturing Consumer Hearts & Attention

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. So,...
Mastering Your Social Sentiment Analysis

Mastering Your Social Sentiment Analysis

Nothing is more important to understanding and connecting with consumers than social sentiment analysis. So you don't want to just dabble in sentiment – you want to become a full-fledged master. Here's how: The truth is out there It's easy to make assumptions about...

Build Your Social Media Crisis Management Plan Now

Build Your Social Media Crisis Management Plan Now

When's the worst time to create a social media crisis management plan? When your brand is in the midst of a crisis that's going viral. You can't protect your brand's reputation when you're in the process of putting out fires and doing active damage control. And no...

Why Social Sentiment Matters So Much – and How to Use It

Why Social Sentiment Matters So Much – and How to Use It

It's easy to assume social sentiment comes down to knowing and ensuring consumers feel positively about your brand – because, of course, everyone wants that. But there's so much more you can do when you have a next-level understanding of how sentiment works. What is...

Social Listening: The Window to Your Customer’s Soul

Social Listening: The Window to Your Customer’s Soul

  You can't read a thing about marketing without tripping over an article about the merits of social media analytics and monitoring. Before you turn a blind eye, are you sure you know what social listening really is, and why it’s important? Here are 5 things you...

Social Strategies for the Back-to-School Crowd and Beyond

Social Strategies for the Back-to-School Crowd and Beyond

The kids are heading back to school any minute now – if they haven't already – and parents around the world are rejoicing. But what's the best way for brands to capitalize on this brief window of retail glory? You should be studying both History and Current Events The...

Improve Your Social Media Content Strategy with Social Data

Improve Your Social Media Content Strategy with Social Data

Social media monitoring tools show their worth when the resulting data is applied to brand initiatives that breed success. There's no limit to the use cases social analytics supports – but content strategy and ideation is a particularly great one. The entire point of...

Be a King of Crisis Management with Social Media Intelligence

Be a King of Crisis Management with Social Media Intelligence

For all the good that comes of engaging consumers on social media, your brand still must guard against potential crises and reputational threats. Social media intelligence gives you the tools to manage crises – by avoiding them in the first place, or minimizing damage...

Save the Date – NetBase LIVE 2016 is Coming in October

Save the Date – NetBase LIVE 2016 is Coming in October

Where will you be this October 25-27? We'll be in San Francisco hosting our first ever customer conference, NetBase LIVE 2016 – and we hope you'll join us! This info-packed, can't-miss event will offer amazing expert sessions, cutting-edge insights, and lessons in...

6 Ways Social Media Intelligence Benefits Your Brand

6 Ways Social Media Intelligence Benefits Your Brand

  Social media intelligence is bigger than simply collecting follows and likes on your social media profiles. When gathered by top-notch technology, it's a wealth of data that – applied well – can change the course of your business. Here's how: 1. Getting to know...

Take Your Brand Further with Pokemon Go

Take Your Brand Further with Pokemon Go

One of the best advantages of real-time social media listening is the ability to spot and leverage trends as they're emerging. As Pokémon GO is one of the hottest trends sweeping social right now, let's see what the data says – and how brands can put it to use. If...

What is Social Sentiment Analysis & Why Does it Matter?

What is Social Sentiment Analysis & Why Does it Matter?

Early metrics used to measure social success don't give your brand the data you need now – at least not on their own. For a comprehensive picture of how consumers view a particular topic, like back-to-school shopping, you need emotional insights too.   What is...

Is Luxury Fashion Love Blind In Social?

Is Luxury Fashion Love Blind In Social?

All you need is love. Or so it seems the love potion luxury fashion houses are brewing in social media has the potency to cast that elusive spell on social media “luxurians,” customers and aspirationals alike. The cat’s meow in luxury fashion may not always be what...

Rio 2016: Social Media Disaster or Golden Opportunity?

Rio 2016: Social Media Disaster or Golden Opportunity?

The 2016 Rio Olympics have already produced a host of reputation management nightmares, from highly contaminated water to the handling of the Russian doping scandal and everything in between. As with any major international event, we can't resist getting the details...

8 Social Best Practices and the Companies Rocking Them

8 Social Best Practices and the Companies Rocking Them

Social media listening tools do a lot more than just measure how many people are talking about your brand on the social web. When used properly they give you insights you can apply to overall brand strategy and customer care. Here are eight best practices to ensure...

Fashion Data Analysis or Sartorial Soothsaying?

Fashion Data Analysis or Sartorial Soothsaying?

What can fashion analysis in social media tell us about ourselves? A lot, I’d wager. Sartorial soothsaying (or is it sartorial psychographics?), I have a hunch designers would agree, is part social anthropology, craft and artistic execution, notwithstanding. So what...