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SPAM Bucking Trends & Winning Love in Impossible Market

There’s a lot to love about SPAM, but who knew it would be winning this much love in such an impossible market? But it has. Having just recorded its fifth straight year of record-breaking sales, does SPAM know something other brands don’t? Next generation AI-powered...

It’s Time to Embrace Emojis as a Social Selling Tool

Oxford Dictionaries' Word of the Year was the laughing-crying emoji. Like it or not, these expressive little images are here to stay. And as they’re one of your best social selling tools, that's not a bad thing at all.   Social due diligence: Emojis aren’t just for...

Target Gets Serious About Social Data

When your business or your brand is in trouble, getting to the heart of the matter is paramount. And how do you get to learn ‘why’ something is going on? You look for deep customer insights, of course – to help explain events, trends and dynamics. This is easily done...

How Social Media Engagement Can Help Nonprofits Reach Donors

Social media listening has proven itself as a strategy in the commercial sector – especially with retail and entertainment brands. But what about in the nonprofit sector? Can nonprofits benefit from social media and audience marketing? Absolutely yes. C'mon in, the...

Social Listening as Brands’ Last Line of Defense

Consumer-driven marketing trends dominated 2015 - and will continue to do so in 2016, but not in the way you might think. “Marketing” to consumers will not cut it, no matter how much you fine-tune those personas. Content, the deposed King, is still a member of the...

Focus Groups Aren’t Offering A Consumer-Centric View

Are traditional marketing tactics worthless? No, but they need some spiffing up, that’s for sure. And one area that’s sorely lacking in consumer-centric focus might surprise you – focus groups! The problem with focus groups Let’s get right to it: Focus groups are...

How Santa Uses Sentiment to Make Your Christmas Merry

The most important detail to believing the Santa story is the magic the jolly man-in-red possesses, enabling him to do all he does in the span of a single night. But what if Santa had to rely on social media for his naughty and nice lists? How would he figure out who...

What Will 2016 Bring? Our Clients Offer Their Predictions

Checkpoints are important – and heading into the New Year is a naturally good time to assess the business trends we should be following and the ones we need to leave behind. Of course, everything we do is for our clients. So we asked them what they think will be the...

Layering Filters for Complex Querying

Layering Filters for Complex Querying

This blog entry provides some tips for using multiple instances of the Themes and Include Terms filters to perform more complex queries. Layering Themes Filters NetBase allows you to specify up to three instances of a Themes filter in an analysis. For this example,...

❤ing language

❤ing language

What effect do emojis have on our languages? Will they allow us to convey tone of voice in text? Have you ever wondered how heart and poop emojis work grammatically? Social media, from a linguistic point of view, can shed some light on this. But first, let’s explore...

ICYMI: Our Slanguage Decoder Is 💯

ICYMI: Our Slanguage Decoder Is 💯

Emojis, netspeak, slang… Character limitations on social platforms have spawned an entirely new language online. Sometimes we even hashtags things "IRL" – in real life. It’s just how we talk now. Decoding this new language and taking it into account is paramount to...

Crosstab: Santorum’s a (Hair) Cut Above the Rest

Crosstab: Santorum’s a (Hair) Cut Above the Rest

I ran a Crosstab analysis this morning to find out how people are feeling about some of the 2016 Republican presidential candidates across issues like the economy, the deficit, unemployment, and health care. And, for fun, I threw in hair. The chart, which shows net...