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Brands, Bees and Business: Earth Day 2019 Analytics

Monday April 22 is Earth Day – and unlike quirky holidays that might not work for everyone, all brands can take part in this particular day of observation. In fact, they should. Here’s why – and how. It’s an Opportunity to Seize Even if you don’t believe climate...

Instagram Marketing Will Make or Break Businesses in 2019

Sweeping predictions about any social platform are dangerous to make, but this one feels like a sure thing – businesses that aren’t bringing their A game to Instagram in 2019 will feel it before the end of the year. There are new features available right now, and more...

Heading Off a Social Media Influencer Crisis

Influencer marketing is a major component for all brands with a social media presence, but it’s still a fairly new practice. As this tactic becomes more deeply entrenched, brands must be mindful of the potential for rogue influencers to cause a crisis. Here are some...

2018 Social Media Listening Winners – and Losers

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Here are some criteria top brands pay attention to, and...

Instagram API Changes & Holiday Campaigns

Celebrations abound online and off this holiday season, with ecstatic client brands, recently migrated to Instagram’s new API, creating meaningful interactions with new audience segments. They experienced zero gaps in coverage and have had very merry holiday returns...

Santa’s Social Sentiment Naughty & Nice List

We know Santa has helpers – or he’d never get everything done. Maybe he even uses social sentiment to inform his business strategy, like all smart businesses. Here are some insights from NetBase, surfaced with Santa in mind. Top Christmas List Requests Analyzing the...

‘Twas the Night Before Switching to NetBase

‘Twas the night before switching, we’d chosen the best And in our excitement, we just couldn’t rest We finally had NetBase! We knew it was right To boost our brand’s efforts with top-notch insight   “What made you choose NetBase?” You’re wondering, “Do tell!”...

Mastering Crisis Management Reporting

As our Social Media Reporting Series has illustrated, social analytics are only half the battle. Compiling insights and sharing them with higher-ups matters too – and it’s never more important than when a crisis is afoot. Here’s how to use Crisis Management Reporting...

Social Sentiment Selecting #1 Christmas Song in the UK

Leaving shopping and Black Friday insanity to the side, is there anything more Christmasy than Christmas music? We both love it and love to hate it, and many a musician has discovered – and harnessed – our passion about it all around. This year is no different . . ....

Mastering Influencer Analysis Reporting

No matter how great your own content and approach to social media, nothing helps a brand more than a trusted influencer shouting out their merits. Our Social Media Reporting Series continues with a look at how to perform influencer analysis reporting – and why you...

Working with Influencers Through New Instagram API

  Instagram influencers are incredibly powerful assets for promoting your brand. So, it’s important that you have the ability to track not only what they’re sharing, but how their audiences are responding. It’s a complicated bit of business, that’s shifted a bit with...

How Does AI Affect Social Analytics?

As we discussed in our 2019 predictions post, we know that Artificial Intelligence (AI) is going to play a bigger role in social analytics moving forward. But what exactly is AI, and how does it work within that context? Here’s the low-down. Of course, we’ve already...

The Social Sentiment Challenges Facing High Street

With increasingly discerning shoppers, shifting audience segments and experiential marketing on the rise, the High Street has more than a few challenges to face. Our 2018 European High Street Social Sentiment Report analyzes social sentiment of 29 popular chains and...