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How Agencies Alter A Brand’s Course with AI Analytics-Informed Insight

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. And agencies will miss these warning buoys if they’re not picking out the correct voices to listen to in the cacophony that...

5 Secrets CX Analytics Reveal About Your CPG Consumers

Tasked with providing products and services that are ‘better than yesterday’s best’ is where most CPG brands find themselves living these days. And we see many of these brands consistently clearing that hurdle thanks to customer experience (CX) analytics informed by...

What Moms Wanted, According to Social Sentiment

Not so very long ago, when Mother’s Day rolled around, we’d see families scheduling dinners to celebrate and most local flower shops left in short supply. This still happens today, of course, but there is also a definite shift away from these generic ideas and toward...

How Financial Services Firms Win With AI-Powered Analytics

Though financial service brands may not naturally have the same social appeal as other brands in other industries – like retail – you can still win on social media. The key for you is to ensure the data you collect is timely and accurate – and then used well to...

What is Social Media Monitoring?

Updated May 2019. Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. This isn’t helped by the constant evolution of the industry,...

Baby Sussex Causes Dramatic Social Sentiment Shift

Babies bring out the best in people, and when a royal baby is born, they have the potential to bring out the best worldwide. Baby Sussex’s royal birth announcement offers a lesson in how much online loves to “love” – they just need a bit of encouragement. Baby Love...

Transforming Twitter Analytics into Actionable Insight

With nearly 6000 tweets hitting social every second – that’s 500 million per day – you better believe time counts on Twitter. Can your social analytics tools keep up? Here’s why they need to. Twitter Isn’t Dead First things first: With social networks like Instagram...

Finding Social Love on Star Wars Day

Holidays are great opportunities to not just sell products – they offer a chance to interact with your audience about something they’re likely to love. But you don’t have to wait for July 4th or Christmas – there are plenty of holidays in between, including Star Wars...

Using Netnography in 2019 to Engage & Convert

In life, it’s important to find your “tribe.” They’re the people who love you for you, and can be counted on to stand by you no matter what. For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Here’s how.Look Below...

Mastering Social Media Reporting Guide

Updated May 2019 Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are –...

What the Perfect Bra Teaches Brands

Women are the target of many a retail brand – but perhaps none has higher stakes than those that sell bras. When we talk – often – about using sentiment analysis to demystify what your audience wants, we’re talking about exactly what the bra industry is doing. Let’s...

Using Next Gen AI for Exceptional CPG Response Times

Customer care isn’t limited to solving problems – though many brands view it that way. Real consumer care is part of your overall customer experience – and something that helps you avoid problems by building relationships with your audience. And Next Generation AI...

Advanced Twitter Search Options for Brands

Understanding how to use Twitter should be required social media marketing 101 for brands, yet many remain fuzzy on how to use it strategically. And understanding how to search for segments on Twitter tops the ‘must learn’ list. Fortunately, for those brands, we’re...

Social Media Audit Tools

Updated April 2019. Spring is a great time to perform a social media audit,  to check in and ensure your brand goals are on track for the next quarter – headed towards back-to-school campaigns and ultimately the holiday season. Which tools are best for assessing your...

2019 Luxury Brands Industry Report

Wondering how top Automobile, Beauty, Fashion, High-end, Hotels, Jewelry, eCommerce and Retail luxury brands are faring in this increasingly social media-driven environment? So were we! You can see what we discovered in NetBase’s 2019 Luxury Brands Industry Report –...

Meghan Markle Maternity Brands Feeling the Love

The Duchess of Sussex is fashionable, famous and fantastic when it comes to putting what she wears in the spotlight. So which brands are benefitting from her patronage – and how much of a boost does her baby bump offer? Let’s see! Meghan Mania Ever since she married...

Social Sentiment Review: Divided Opinions On Peeps

When it comes to sourcing consumer love to foster brand-consumer connections, you don’t have to overthink it. Anything and everything is up for discussion – with passion you might not expect driving conversations about the smallest things: like Peeps. Peeps – for the...