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Mastering Influencer Analysis Reporting

No matter how great your own content and approach to social media, nothing helps a brand more than a trusted influencer shouting out their merits. Our Social Media Reporting Series continues with a look at how to perform influencer analysis reporting – and why you...

20 kostenlose Social Media Analytics-Tools für Vermarkter

Update Juni 2018: Wir haben unsere Liste kostenloser Social Media Analytics-Tools für 2018 überarbeitet – und unten zur Verfügung gestellt! Da das Geschäft zunehmend global wird, wird es auch zunehmend konkurrenzbetont. Sie können dem Internet dafür danken – oder es...

The Power of Social Analytics Is Solid as a ‘Rock’

How do social analytics translate when the brand in question is a person, not a company? They are equally important – especially if that person is a big part of driving profits for your brand. Let’s look at movie star Dwayne “The Rock” Johnson as an example. Presence...

End the Year on a High Note with Social Listening

As we pause today to reflect on both the American labor movement, and the official end of summer, it’s also a good time to gear up for the final quarter of 2018. Here’s how to use social listening for a strong finish to the year. Look Beyond the Obvious Social...

The Complete How-to Guide: Social Media Analytics

The practice of Social Media Analytics is a constantly evolving one. What initially served as a means of measuring popularity – counting likes and retweets – or marketing endeavors, is now an indispensable tool that serves every aspect of your business. The insights...

Will the UK Sugar Tax Curb Cravings?

With rising levels of obesity and tooth decay, the UK added a sugar tax to soft drinks, making the fizzy beverages more expensive, by degrees, based on their sugar levels. But beyond making consumers angry, will this actually curb cravings? It’s certainly created some...

Reading Social Sentiment Tea Leaves, Proceed with Caution

Anytime communication happens via the written word, images, or anything beyond in-person conversation, there’s the possibility of misinterpretation. This is especially true when language nuances like sarcasm are involved. Thank goodness there’s social sentiment to...