Pinterest Perfectly Positioned to Sell Recipe Ingredients

Online shopping is here to stay, COVID-19 has seen to that. And Pinterest is perfectly positioned to sell recipe ingredients to its significant and highly engaged consumers! If you aren’t thinking about how to rebuild your business strategy to adapt to this new...
Brands Winning Consumer Kudos with Climate Change

Brands Winning Consumer Kudos with Climate Change

As climate change’s cataclysmic date with our own humanity looms greater on the horizon, with experts predicting that we have less than 20 years to reverse or limit our own effect on the planet, consumers are becoming increasingly aware of their ability to do good by...

Seeking Uncomplicated Access to Social Analytics Insight

Seeking Uncomplicated Access to Social Analytics Insight

Consumer love is a like a hockey puck face-off at the start of a game, with brands vying to gain control of the consumer conversation. And it’s a challenge they face anew each day. So, it’s no wonder that brands are seeking uncomplicated access to social analytics...

How Consumer & Market Intelligence Can Cut Uber’s Costs

How Consumer & Market Intelligence Can Cut Uber’s Costs

Uber is beating projected growth expectations to the joy of investors, but there’s a catch. A couple of catches actually. Uber’s spending is significant, and its profitability is based on adjusted EBITDA. Consumer and market intelligence can cut Uber’s operating...

NetBase Quid World Tour: Charlotte, Dallas & Austin

NetBase Quid World Tour: Charlotte, Dallas & Austin

After kicking things off in San Francisco, the NetBase Quid World Tour hit its next stops in Charlotte, Dallas and Austin. We have a recap of each below. And if reading it makes you feel all kinds of FOMO, fear not! We have more World Tour dates scheduled – check them...

Spring Break Sentiment is Shaky This Year

Spring Break Sentiment is Shaky This Year

Spring Break is time for college kids and families to escape for a bit from the stresses of everyday life, but sentiment around travel is a bit shaky this year. With social listening and market research, we’re seeing some stress accompanying the planning process right...

How to Manage & Respond to Crises Using Social Analytics

How to Manage & Respond to Crises Using Social Analytics

Mishaps happen to every brand at some point. And it is not the level of severity that differentiates them from each other, rather its the sophistication of a brand’s response. Because, when brands get crisis response wrong, they go viral for all the wrong reasons. The...

Burger King Wins CPG Gold with Mold

Burger King Wins CPG Gold with Mold

Burger King did something crazy last week – crazy like a fox. By showing its burger become super gross over time, it created buzz that has to be leaving competitors clamoring for a taste of BK’s online savvy. How did the king of burgers come up with an idea the...

Health & Wellness Beyond the Word Clouds

Health & Wellness Beyond the Word Clouds

When exploring health and wellness needs, in-depth patient understanding is a must. And that calls for sophisticated social listening that takes providers beyond word clouds and other surface understanding to meaningful, actionable insight. Digitas Health, an...

Social Listening: What, Why & How

Social Listening: What, Why & How

Are you unsure of how social data is captured and applied? Maybe you’re even working what social listening captures exactly? You’re in good company, as many brands are keen on capturing ‘social insight’ but aren’t really sure of what they should be looking for in a...

Amazon Dating & Other Genius Love Day Promos

Amazon Dating & Other Genius Love Day Promos

Any holiday attracts a slew of brand promotions, and Valentines’ Day is typically a top contender. But times are a-changing, with new generations finding alternative ways to celebrate and smash outdated traditions. But don’t worry, we’re seeing Amazon Dating and other...

Brands Leverage Valentine’s Day Breakups

Brands Leverage Valentine’s Day Breakups

Some relationships are built to last, others not so much. And organizations are reading the emotional tea leaves and creating promotions around the latter this Valentine’s Day. These winning brands demonstrate the power of capturing niche crowds and turning negative...

How Oscars’ Inclusivity Failed & Why Your Brand Cannot 

How Oscars’ Inclusivity Failed & Why Your Brand Cannot 

When it comes to understanding and moving in tandem with consumer trends, one would think Hollywood had its pulse. But, interestingly, it seems that fantastically famous folk can become a tad out of touch with “the people” from time to time. Social listening shows how...