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Navigating the New Instagram API: Starter Guide

If your brand is on Instagram, you probably know that the visual wizards behind the curtain over there released a new and improved API in December. What you may not know is what this update means for your brand, specifically, and the many options it offers when it...

Understanding EMEA Parents’ Pram Passion

Everything you think you know about babies is outdated these days, except when it comes to strollers, as parents in the EMEA are feeling positively passionate about old-fashioned prams! Retailers can take credit for this phenomenon, in part, but the heart of this...

Channeling Consumer Passion: Social Listening on Tumblr

There’s nothing better than finding consumers who are wild for your brand. These audiences aren’t always obvious, however. You’ve got to use your social listening skills to reveal their secret social hideaways – but it’s worth it. Open Yourself to New Channels of...

Social Media Listening Checklist for Europe and Beyond

International marketing campaigns offer exceptional reach for any brand, but there are unique considerations to keep top-of-mind, beyond what one would typically pay attention to, when focused domestically. Social media listening makes the effort much more manageable,...

Social Engagement Lessons from Caps Lock Day

It’s one thing to say “don’t be promotional” in your posts – but achieving it can be a challenge. After all, promoting your brand is the underlying point. Here’s how to use whimsical holidays like Caps Lock Day to break the ice. Social Sentiment Gives the Green Light...

How to Measure Social Analytics ROI

It’s impossible to grow without stopping to measure your efforts along the way. How else will you know if you’re on track to achieve your goals, or in need of a course correction? Furthermore, how will stakeholders feel about investing in the social analytics tools...

The 2018 EMEA Automotive Social Sentiment Report

As automotive aficionados ourselves, we were curious about the luxury European automotive market in general. More specifically, we were interested in growth expectations and market considerations, as one never knows when s/he may hit the lottery and find yourself...

NASCAR: Racing with the Social Sentiment ‘Monsters’

A high-profile sponsorship can be a sweet deal for a brand – and it doesn’t get more high-profile than NASCAR. It was a very big deal for NASCAR to sign Monster Energy to the third ever, multi-year, premier series entitlement deal, which was extended to a second year...

How to Make Social Media Analysis Work for You

Whether your goal is social engagement, increased sales, a better customer experience, or anything else, social analytics can help. Let’s use NetBase Pro to explore some analytics tactics, and the ways your brand or agency can benefit from them. Start with Relevant...