Brands Offering Old Time Solutions for Modern-day Social Distancing

In recent years a return to DIY and Urban Farming has grown substantially as people are weighing the benefits of eating healthy and how it improves their life physically, mentally and emotionally. But with recent events, and the threat of the coronavirus shutting down...
How to Evaluate Social Media Analytics

How to Evaluate Social Media Analytics

Updated January 2020. Social media analytics, powered by next generation artificial intelligence (AI), offers everything brands need to capture superior customer experience (CX) understanding. Anything less, offers comparatively less insight. Let’s see the techniques...

Even Unicorns Need to Monitor Mentions

Even Unicorns Need to Monitor Mentions

Social analytics clues are everywhere, if brands look for them. Scratch that – they’re everywhere if brands use the right tool to look for them. And even unicorns need to monitor mentions, after all. Or at least they should be! Let’s explore four unicorns that could...

Humanize Your Brand to Connect with Consumers

Humanize Your Brand to Connect with Consumers

Helping your brand stand out from the competition requires thinking outside of traditional marketing tactics. It even requires rethinking marketing as a brand entirely. The most successful businesses have realized they must humanize their brand to connect with...

Celebrity Products Supported by Social Listening

Celebrity Products Supported by Social Listening

Celebrity products are nothing new. But in this digital age, celebrity backing can lead to products becoming viral and selling out instantly, particularly when supported by social listening. Here’s how it looks and why every brand, including celebrity-backed concerns,...

Pet Influencers’ Promotional Power

Pet Influencers’ Promotional Power

Brands are always on the look-out for new influential partners, and pet influencers certainly fit the bill. They possess lots of promotional power online. But looking beyond the typical cute puppies populating Pinterest and other sites, we see lots of unusual pet...

Social Monitoring in a Karen & Boomer Marketing World

Social Monitoring in a Karen & Boomer Marketing World

Sometimes segments are maliciously, but often hilariously, categorized in ways that brands may miss if they’re not listening. And misusing these monikers can be as bad as hijacking the wrong trend. Karens and Boomers are two labels to be mindful of, for example....

Brands Must Resolve to Listen Better in 2020

Brands Must Resolve to Listen Better in 2020

Continuous improvement is touted as a top focus in many Fortune 500 businesses. And they seem to be on to something. Shouldn’t your organization emulate that thinking? Absolutely. So, here are five ways brands must resolve to listen better in 2020 if they want to be...

Capturing Your Unique Brand Voice with Social Analytics

Capturing Your Unique Brand Voice with Social Analytics

Standing out online requires differentiation from competitors. This is entirely workable, as every brand has a unique voice to share with the world. And finding what that is – from a consumer standpoint - requires social analytics. Here’s how to harness online (and...

Why Logo Recognition Matters for Brand Health

Why Logo Recognition Matters for Brand Health

Brands spend lots of time and money creating logos – and for good reason. They’re a powerful touch point that can keep a company top-of-mind with consumers. It’s part of the reason why tracking logos online is essential. It helps businesses monitor for brand health;...

‘Twas the Night Before Switching to NetBase

‘Twas the Night Before Switching to NetBase

‘Twas the night before switching our social analytics tool, Finally finding transparency for our data pool. We were switching to NetBase! The timing was right, Our brand’s efforts deserved this top-notch insight!   “What made you choose NetBase?” many curiously...

Popeyes Wins Online Love for Advertising Awesomeness

Popeyes Wins Online Love for Advertising Awesomeness

Ever since the Chicken Sandwich Wars of 2019, Popeyes has been winning online love for its advertising awesomeness. And its latest foray, kicking it old school with a print ad, speaks to the power of using social analytics to inform strategic planning. Popeyes’ Ad...

CGI Influencers Connecting Authentically with Consumers

CGI Influencers Connecting Authentically with Consumers

Influencer marketing is all about authenticity. And these days, brands are connecting with consumers thanks to unlikely influencer collaborations. Take CGI influencers, for example. These computer generated image (CGI) influencers are connecting authentically with...

Major Brands Alter Positioning to Attract Younger Consumers

Major Brands Alter Positioning to Attract Younger Consumers

Younger consumers are cut from a different cloth – or at least one that’s much more transparent than their forbears. They know exactly what they want from the world, and from brands, and they’re very vocal about it online. This requires brands to switch up their...

Market Research in a Bubble Won’t Cut It

Market Research in a Bubble Won’t Cut It

Brands love using market research to inform that next big offering or to explore their standing in a competitive category. But, market research in a bubble won’t cut it. It won’t get brands the insight they need to differentiate in this digital age, and it offers...