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Social Analytics Research Supports Eco-friendly Fashion

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. The results are inspiring from a sustainability standpoint. And they’re downright exciting from a customer experience standpoint! With social insight regularly...
11 Tips for Your Next Influencer Campaign

11 Tips for Your Next Influencer Campaign

Influencer campaign marketing is just one tactic in your promotional toolbox, but it’s a super important one to do well. Getting it wrong can have expensive, brand-crushing affects that spread faster than you can say,“she tweeted what?!” So here are some tips to have...

Monitoring Niche Audiences with Social Listening

Monitoring Niche Audiences with Social Listening

  Understanding issues before they become “issues” is a super power – a sixth sense, of sorts. Social listening helps regular marketing mortals develop this ability. And monitoring niche audiences provides an exceptional access point for fine-tuning and implementing...

The 2019 EMEA Social Media Market Survey Report

The 2019 EMEA Social Media Market Survey Report

Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. It presents findings from a comprehensive survey of 588 senior EMEA marketers, sharing what they’re doing to get...

Hashtags and More for Successful Back-To-School Campaigns

Hashtags and More for Successful Back-To-School Campaigns

Updated July 2019. It’s back-to-school time and brands are doing all they can to capture consumers’ attention. Sales during this period can act as an early indicator of upcoming holiday potential, so doing well here is essential. We used our Next Generation AI-powered...

2019 Global Social Media Market Survey Report

2019 Global Social Media Market Survey Report

Wondering if your marketing efforts are up to snuff when compared to other brands in your industry? Benchmarking data is always useful to sort that out. Our 2019 Global Social Media Market Survey Report presents findings from a global survey of more than 1,700 senior...

21 Competitor Analysis Tools for Social Media and SEO

21 Competitor Analysis Tools for Social Media and SEO

Updated July 2019. Gathering competitive intelligence on your competition is essential to brand survival. Access to digital data makes this a much easier to accomplish in theory – but with so many new competitors entering the game every day, any intelligence effort...

How to Evaluate Social Media Analytics

How to Evaluate Social Media Analytics

Updated July 2019. Social Media Analytics, powered by Next Generation Artificial Intelligence (AI), comprises several techniques and tools. When combined, they provide a thorough understanding of your place in the social landscape, as well as the audiences you most...

7 Easy Steps to Conduct a 30 Minute Social Analysis

7 Easy Steps to Conduct a 30 Minute Social Analysis

Understanding where your brand stands in its category, in relation to competitors and in the hearts and minds of consumers – all in real-time – ranks high among ‘most important intel to have on hand.’ And these indicators that can be sorted out quickly, in 30 minutes...

5 Best Social Listening Tools for Agencies

5 Best Social Listening Tools for Agencies

Agencies have very specific social listening needs and require specific tools – both for their own business and for the brands that depend on them. To help them succeed, we’ve created this short list of five best social listening tools for agencies! It covers...

Social Listening: What, Why & How

Social Listening: What, Why & How

  Updated July 2019.   Many brands are confused about how social data is captured and applied – and that can prove fatal, as it’s crucial to informing brand strategy. What is social listening exactly? Let’s find out – along with the many ways it’s important...

Brand Passion Report 2019: Top Loved Brands

Brand Passion Report 2019: Top Loved Brands

Using our powerful Next Generation AI capabilities, we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. In it, we share insight around what consumers find so attractive about these brands, from both a...