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The Increasing Importance of Competitive Intelligence

Understanding the consumer and market landscape has always been important. But, as ecommerce and mcommerce opportunities explode, the increasing importance of competitive intelligence cannot be denied. Knowing not just your obvious competitors, but also those who...
Joe Exotic VS the Coronavirus

Joe Exotic VS the Coronavirus

In times of pandemic you need distraction to keep a level of normalcy in your life. Enter Joe Exotic, who is only one charismatic leap from our current surreal state, to another more deliciously seasoned consomme of mind-blowing realities. There will be no spoilers...

Color Consumers Covid-green, From Supply Chain Disruptions

Color Consumers Covid-green, From Supply Chain Disruptions

As consumers everywhere are faced with product shortages, what is considered disposable and what can be re-used has changed amid the outbreak of the Coronavirus. And you can color businesses and consumers Covid-green, from these supply chain disruptions. What Isn't...

AI Being Used for Nefarious Purposes

AI Being Used for Nefarious Purposes

It used to be said that a picture was worth a thousand words ... these days, a picture is worth a thousand questions. What you can’t see can hurt you. AI is being used for nefarious purposes, and many are zooming around online, unaware. And we’ve developed a solution....

7 Ways to Fail in a Crisis

7 Ways to Fail in a Crisis

Knowing how to effectively handle crisis situations is critical if a company is to survive a PR nightmare. Most brands think they know what to do, but do they know what not to do? Here are the top 7 things brands should not do in a crisis. The Essentials In business,...

Cauliflower Trend That Consumers Love & Restaurants Need

Cauliflower Trend That Consumers Love & Restaurants Need

Cauliflower pizza. Buffalo cauliflower. Cauliflower crackers. It seems that no matter what you’re craving these days, chances are, there is a healthier alternative made out of none other than . . . cauliflower. Are you doing your part to take advantage of this trend...

eCommerce Brands Winning Market Share with Social Insight

eCommerce Brands Winning Market Share with Social Insight

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. Let’s look at few companies and see how they did it. Staying on top of...

Cause Marketing for Coronavirus & Beyond

Cause Marketing for Coronavirus & Beyond

Companies should be focused on their CRM strategies all year round, not just when a crisis like COVID19 strikes and impacts business as usual. Studies have proven that consumers want to buy products and support businesses that give back to the community. But even if...

The Evolving Food Delivery Market

The Evolving Food Delivery Market

Consumers are embracing the Evolving Food Delivery Market - especially as COVID-19 continues to spread. And food chains and eateries are scrambling to fill orders, as long as they can stay open. Today’s fast-paced society requires businesses to constantly evolve in...

How Has The Coronavirus Impacted Corona Beer?

How Has The Coronavirus Impacted Corona Beer?

One of Quid’s most powerful text analysis use cases is to help companies and brands identify and prepare for potential PR crises. Our software allows you to identify what blogs, social media, and publications are saying about your organization so you can identify the...

Consumers’ Values Should Direct High Stakes Crisis Response

Consumers’ Values Should Direct High Stakes Crisis Response

You’ve spent years building your brand and one hiccup sends things south. Do you have an action plan in place to respond quickly? Hotwire Global understands that consumers’ values should direct any high stakes crisis response, as do other online leaders with their...

Consumers Dislike Sound & Other Timely Trends 

Consumers Dislike Sound & Other Timely Trends 

Knowing how to advertise to a diverse crowd of consumers can be tricky, and a little more time consuming than most businesses would like. Adding to that complexity, current trends indicate that consumers dislike sound in their ads. And there’s more. Let’s take a quick...

THE COMPLETE HOW-TO GUIDE: SOCIAL MEDIA ANALYTICS

Learn why and how social media analytics are vital to your brand, and the critical ways to apply them.

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