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Brands’ Meme Marketing Makes Sentiment Analysis More Important Than Ever

Memes are always in style – at least in recent times they are! And brands are catching on to the power of these viral visuals, using memes for marketing. This makes sentiment analysis more important than ever, as not all memes are created equal, of course. And they...

Lead Gen Technique: Target Your Competitor’s Detractors

This is one technique among a series I'm covering on conversation mining for lead generation. Who was it that said “The enemy of my enemy is my friend”?  I don’t remember, but it’s a great point for lead gen.  In any given product category, you’ve got 5-15...

Lead Gen Technique: Give ’em What They Want

This is one technique among a series I'm covering on conversation mining for lead generation. Set up a topic in NetBase on your brand and then filter the posts down to just those that express “want” or “need” behavior for your brand.  Turn on the firehose, sort by the...

Lead Gen Techniques Using Conversation Mining

More and more I hear about our users mining the Social Web for sales leads, or what some call Social Selling.  Indeed, sales professionals stand to gain tremendous value from conducting lead generation on social media.  The challenge, of course, is to do it...

Brand Passion Index: Wendy’s Brings Home the Buzz on Bacon

For those of you who ate an overload of turkey in celebration of Thanksgiving this past week, you are probably sick of turkey soup, turkey pot pie, turkey sandwiches, turkey anything. And if you’ve also been in the throes of shopping (psst, check out the Holiday Mood...

The Twinkie Lament: WSJ Sentiment Tracker by NetBase

I can only speak for myself, but I feel like I am still in a food coma from the past couple days. With Thanksgiving behind us and looking forward to December, the holiday of food overload and feasting is definitely upon us. Quite literally the last thing I can imagine...

Watch It Wobble: WSJ Sentiment Tracker by NetBase

I have very little time for TV, and on the off-chance that I do get to enjoy some time with the tube, I am far more likely to tune in to Jon Stewart than sports. However, with NetBase powering the Wall Street Journal Sentiment Tracker, I sometimes get a look at the...

Joining Forces: WSJ Sentiment Tracker by NetBase

I can’t remember if my son’s first love was Mickey Mouse or Yoda, but they were in very close proximity to each other. Couple that with the fact that my husband has over 250 Star Wars books in the house, and you can see that I am no stranger to the fan frenzy that...

Apple Thinks Small: WSJ Sentiment Tracker by NetBase

The first time I watched one of my kids expertly navigate my iPhone, I was blown away, but now it couldn’t be a more normal sight. All of them (even the 2-year-old!) are digital natives, who not only love Apple products but use them all the time at home and at school....

Brand Passion Index: Candy Corn Steals the Buzz

I can’t quite believe it, but this week marks the 3rd annual Halloween Candy Brand Passion Index – something I am very excited about, because it has always been my favorite. I’m always interested to see where candy corn is positioned, and this year was really a...

Two for One: Double Dose of WSJ Sentiment Tracker by NetBase

Books and reading have always been a huge part of my life – but I don’t have nearly as much time to read for pleasure these days and as such, I didn’t get a chance to read any of the books nominated for this year’s Nobel Literature Prize.   This year’s esteemed prize...

Final Debate: 2012 Election Mood Meter

Last week, NetBase unveiled the 2012 Election Mood Meter, real-time dials that move every 10 seconds as the sentiment for both President and Vice President candidates changes based on  Twitter conversations. Using the Mood Meter, we have been able to track the...

NetBase 2012 Election Mood Meter

We are officially in the era where social media is mainstream.  And one place where this is very obvious is in the Presidential election. With Twitter handles for each candidate and hashtags for following along during debates and other critical events leading up to...

Facebook Hits One Billion: WSJ Sentiment Tracker by NetBase

I didn’t join Facebook until 2008, prompted by my colleague, who was based in Italy at the time, welcoming newborn twins and posting photos. Despite being more of a middle adopter than an early one, Facebook has quickly become my primary form of mass communication...

Replacement Refs: Bad Call: WSJ Sentiment Tracker by NetBase

Monday Night Football doesn’t rank when it comes to my list of priorities, but I would have had to be living under a rock to miss the uproar about replacement refs this past week. It’s not my personality to get emotional or worked up about sports games, but I...

Brand Passion Index: iPhone Gets the Buzz, EVO Gets the Love

I’ve never been a big gadget person, and up until about a year ago, I was still taking business calls and snapping photos of my kids on a Palm Pixi (I know, I know). Then my CEO Peter told me that I simply cannot be a CMO working in social without an iPhone – and now...