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Lululemon Sees Future of Fitness in Mirror

The mergers and acquisitions happening right now are incredible. Not to be left out, Lululemon just made the genius move of acquiring fitness startup, Mirror. As a brand that is about much more than the products it sells, Lululemon sells itself as a lifestyle. And...

Who Won The Super Bowl Halftime?

The Super Bowl is synonymous with winners and losers – within the game itself or across multimillion dollar advertising budgets. The Halftime is a massive part of the overall Super Bowl experience and the instigator of much conversation in social media. That is why we...

Netbase Podcast Series: The BBI Initiative

In this edition of the NetBase Podcast Series, host Hope Nguyen is joined by Chris Moody, Twitter Vice President of Strategy and Chairman of the Big Boulder Initiative, and Pernille Bruun-Jensen, CMO of NetBase and member of the Board of Directors for the Big Boulder...

2014 Has Flown By as Quickly as Technology Has Advanced

In what feels like the blink of an eye, another year is coming to a close. Marketers and brands who are up to speed are keeping up in real time as social media and social data continue to evolve. What innovations will 2015 bring? We can’t wait to find out. In the...

Escaping Sins of Social Past

Escaping Sins of Social Past

In today’s social- driven climate, it’s become increasingly difficult for companies to escape their past. Events that have taken place years back can suddenly, without warning, resurrect and haunt a brand in a way they couldn’t previously. Past stories tend may get...

Virgin America Flies High Above the Rest

Virgin America Flies High Above the Rest

In preparation for the upcoming holiday season, I wanted to take a look at the airline industry and rank airlines by how much customers like them. You can see from the table below that Virgin America is the most liked with Net Sentiment score of 56%, and US Airways is...

3 Ways Social Data Should Replace Focus Groups

Focus groups. Known for their presumed ability to provide real consumer insight into pain points and desired product features, focus groups have been the go-to go-to-market experimental methodology for decades. But there are many problems with focus groups. They kill...

Samsung’s Shows Flexible Response To Bending iPhones

Samsung’s Shows Flexible Response To Bending iPhones

Today, we are going to talk about the changes in perception for the iPhone 6 between its initial announcement and launch. We will also explore how this shift in perception affected one of its competitors, Samsung. iPhone Launch On Social Networks The announcement of...

Alibaba’s Magical Debut

Alibaba’s Magical Debut

Mentions for the Chinese tech giant Alibaba were up 221% today, hitting a high of 19,207 mentions as the markets closed. Alibaba’s opened the day at $92.70 36% higher than the IPO price of $68 but that didn’t stop people from talking about it all day. Although the...

What’s Your Competition Up to On Social Media?

What’s Your Competition Up to On Social Media?

I like to win. These days, I think a lot about winning because the end of the quarter is fast approaching. And one of the ways my performance is going to be measured will be against social media goals. I’m a digital marketer, after all. So which goals in particular?...

Dating Online? – Using Social to Find the Right Partner

Dating Online? – Using Social to Find the Right Partner

I recently found myself looking into the online dating world and was at a loss for the sheer amount of options that were available to me. Not knowing where to start, I did what any good millennial would do -- consulted my peers on the internet. But why just ask close...

Fire Drill: A look at the launch of Amazon’s new phone

Fire Drill: A look at the launch of Amazon’s new phone

With the release of the Fire Phone, Amazon made an entry into the hotly competitive smartphone market. With this exciting launch, I decided to use NetBase to monitor the pre- and post launch sentiment and social conversation surrounding this new product. In the few...

Ready for Social Testimonial Advertising?

Long before social media came along, brands had learned that unsolicited positive testimonials from happy customers can be used as powerful marketing messages. It still holds true, of course, and now NetBase offers Social Testimonial Advertising, where companies can...

5 Steps to Doing Social Media Listening the Right Way

Have you heard the old adage: “You’ve got two ears and only one mouth”? It means you should listen twice as much as you talk. This is especially true if you want to understand what your target audience really cares about, and then talk accordingly. Well, as marketers...

Can Social Head Off Denial of Service Attacks?

An ounce of prevention is worth a pound of cure—maybe even more in the case of damaging Distributed Denial of Service (DDoS) attacks on your website. Sophisticated new functionality in NetBase can alert you to an impending attack, enabling you to take measures that...

THE COMPLETE HOW-TO GUIDE: SOCIAL MEDIA ANALYTICS

Learn why and how social media analytics are vital to your brand, and the critical ways to apply them.

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