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NetBase LIVE L.A. – First Day in Pics!

We just wrapped up Day One of NetBase LIVE in L.A. and are headed back today for Day Two! We'll have an in-depth recap soon, but here’s a quick look at top moments we hope you didn’t miss! And if you did, there’s still time to join us next month, November 12 and...

Happy New Year: WSJ Sentiment Tracker by NetBase

Happy New Year! While my head is still spinning from a very busy end of 2011, I am thrilled to welcome the New Year and see what this one has in store for us. And it seems that the December 31st installment of the Wall Street Journal Sentiment Tracker wondered the...

Peet’s Coffee Netnography

If you really love Peet’s coffee, you become a Peetnik®, and have “the freshest Peet’s coffee automatically delivered straight from our artisan roastery to your door so you never run out.” The term “artisan roastery” should clue you in to Peet’s positioning—they want...

Dunkin’ Donuts Coffee Netnography

This is the first in our series of netnographies on coffee brands, with Starbucks, Peet’s, and Philz Coffee to follow. We’ll have Insights for each brand, but the most complete analysis will come in the form of a summary post on the Ideal Coffee after we’ve looked at...

Correlating Online Sentiment and Stock Price for Netflix

An eye-opening new post by NetBase Chief Evangelist Malcolm De Leo analyzes the correlation between social media sentiment and stock price for Netflix following the company’s controversial decisions about how it would distribute movies and charge customers for its...

Southwest Airlines Netnography

According to its news releases, Southwest offers “a reliable product with exemplary customer service.” Consumers agree about the service part, saying the airline’s employees go above and beyond to be friendly and helpful. But the “reliable product” part? Not so...

Hello Kitty Netnography

How cute is too cute? That’s the question for the Hello Kitty brand. The target audience is “pre-adolescent females,” and they think that Kitty, the female white Japanese bobtail cat with a red bow, is, like, totally adorable. But not everyone who’s paying for the...

Swatch Netnography

Swatch wants its watches to be perceived as hip, trendy and affordable. And they are—to some people. But we’re firmly in the realm of fashion here, and that means there’s no objective standard for judging if a watch is stylish or not stylish. Opinions are somewhat...

Dunder Mifflin Netnography

For decision-makers in the entertainment industry, analyzing social media can be a fast, accurate and cost-effective approach to understanding viewer opinions and preferences. Writers, producers, actors and others associated with shows can use social media analysis to...

Labor Day Netnography

Labor Day may officially be a day to recognize the contributions of working people, but for those who get the long weekend off, it’s a time for trips, relaxing and partying. People who have to work, on the other hand, are a bit resentful, and rightly so—aren’t their...

What Can Social Media Be Used For?

Social media is not only a whole new way for consumers to communicate and express themselves, it’s also a whole new way for corporations to conduct business. Sure, a corporation can have a Twitter account and a Facebook fan page, but that’s the obvious application....

Insightful New Case Study on Google+

What do consumers think of Google+, the new “social layer” from Google that’s the company’s answer to Facebook? Laura Lippay of How’s Your Pony? answers that question by using NetBase Insight Workbench to develop an in-depth case study of Google+. The case study...

Tips & Tricks for Identifying Alternative Brand Names

What’s in a name? That which we call a Bose may go by another name in a tweet. Think about it. Bose. If you were going to research consumers’ perceptions of this speaker manufacturer in Social Media, you would need to think about what possible names consumers might...

Silk Soymilk Netnography

De gustibus non est disputandum. The notion that you can’t win an argument about matters of taste has been around so long it’s a Latin maxim. And the theme charts for Silk Soymilk illustrate the point: Some consumers really like the product’s taste and consistency,...

Cricut Netnography

Crafters generally like the results they obtain with their Cricut machine and cartridges, but many find the device and add-ons expensive. A percentage of commenters also have buyer’s remorse: they swallow hard and buy the machine, which they consider expensive, then...

Seeking the Ideal Casual Dining Experience

Judging from consumers’ comments, all the casual dining restaurants we’ve analyzed can deliver good food and service. But they don’t do it consistently, and that leads to dissatisfied customers, poor word-of-mouth, tarnished brand image and a drop in return business....

Democratizing Market Research

I recently heard on NPR about an interesting book, The Man of Numbers, by Keith Devlin. Here’s a passage from the article about the book that caught my attention: “They recorded everything in good old Roman numerals and if they wanted calculations, they went down the...

iPad 2 Camera Netnography

Our netnography of the camera feature in the iPad 2 shows that consumers were looking forward to it and saw it as a reason to buy or upgrade. Unfortunately, once they got to use the cameras, many were disappointed with the feature because of the poor quality and...

Gender Ratio in Social Media Posts

At NetBase, we’ve begun studying the demographics of people who post on social media, and we’re excited about the promise of delivering new and valuable insights from this enhancement to our social media analysis. One of the first parameters we’re exploring is gender....