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Brands’ Meme Marketing Makes Sentiment Analysis More Important Than Ever

Memes are always in style – at least in recent times they are! And brands are catching on to the power of these viral visuals, using memes for marketing. This makes sentiment analysis more important than ever, as not all memes are created equal, of course. And they...

Lance Armstrong and Doping: WSJ Sentiment Tracker by NetBase

Being famous, whether it’s due to movies, politics, sports or software, puts you firmly in the spotlight and your life under the microscope. Fortunately for many stars, there’s always a new controversy to replace their latest indiscretion – but what do you do when...

Brand Passion Index: KFC Gets Online Consumers Clucking

One of my favorite lunchtime meals (aside from sushi – I’m a serious sucker for raw fish) has always been a healthy salad with chicken – but definitely not of the fast food variety. As I covered in my blog post a couple of weeks ago on pancakes, fast food restaurants...

Taking a Big Gulp: WSJ Sentiment Tracker by NetBase

When I was pregnant with my first child, I always thought I’d be a mom with very strict ideals – no TV, no junk food, basically a perfect parent with perfect children. Well…by the time I was pregnant with my fourth, all of that was way out the window. Turns out, TV...

One Small (Privatized) Step: WSJ Sentiment Tracker by NetBase

Living in Silicon Valley, I have had the pleasure of meeting some of the most interesting people from all walks of life. About 13 years ago, I met Peter Diamandes, a fascinating visionary who is committed to opening the space frontier to everyone. In our conversation,...

Hype About Hoodie-Gate: WSJ Sentiment Tracker by NetBase

Originally from the East coast, when I first arrived to the Bay Area over 20 years ago, people immediately knew I was not a native because I dressed too formally at work. Since then, the dress code in Silicon Valley has gotten progressively more casual each year and...

Brand Passion Index: IHOP Stacks Up the Buzz

I love pancakes for breakfast (and dinner – or as my hip kids call it, “brinner”) – but only when I make them. When weekend mornings aren’t too crazy, whipping up a batch of fresh banana-and-chocolate-chip pancakes for my kids is the perfect Sunday activity. My...

Mining the Sky: WSJ Sentiment Tracker by NetBase

For as long as I can remember, my dad has been a steadfast Star Trek fan. Somehow, the fantasy gene skipped me entirely and funneled straight into my son, who shares a fervent love of all-things-Star-Wars with my husband. So, when I first heard the words “asteroid...

Live in Concert: WSJ Sentiment Tracker by NetBase

I always knew there were urban legends that Elvis, Jim Morrison, Andy Kaufman and others were still alive and well on a beach in Cuba, Fiji or even on the moon, but it was news to me this past week that the same theories abound for late rapper, Tupac Shakur.  It is...

An Axl to Grind: WSJ Sentiment Tracker by NetBase

If there’s one thing I learned from last week’s news that Axl Rose was snubbing his induction into the Rock’n’Roll Hall of Fame, it’s that not everyone who is in the spotlights wants to be there. However, I also can’t help but channel my grandmother and say that this...

Visions of the Future: WSJ Sentiment Tracker by NetBase

I got my first pair of glasses at the tender age of 5, and as soon as I was green-lighted for contacts at age 11, I never looked back. Barring shades on a sunny day, I do my best to stay away from glasses…so I’m not sure how I feel about the announcement of Project...

Scare Plane: WSJ Sentiment Tracker by NetBase

Now that April has arrived, my travel schedule has finally calmed down but just for this month – and in light of the Jet Blue incident during which a pilot had an in-flight meltdown and had to be subdued by passengers, I couldn’t be happier to be grounded. Reading the...