The D2C Strategy Every Brand Needs for COVID-19 Recovery

The rise in popularity of Direct to Consumer (D2C) sales is accelerating and brands seek to recover from COVID-19. And smart companies are hitching a ride on this fast-moving sales strategy to maximize their presence and connect directly to consumers. Appealing widely...

T-Mobile Handles 4x As Many Support Cases with NetBase

Michelle Mattson, Sr. Mgr., Social Customer Support at T-Mobile.gave our first installment of our Social Spotlight customer webinar series. T-Mobile is an SAP customer using the “SAP Social Media Analytics by NetBase Solution.” Michelle shared an eye-opening...

Social Media: It Can’t Be Contained

I am just days away from touching down in London town for the iStrategy Digital Marketing Conference, and so yesterday’s Social Savvy with Susan Etlinger of the Altimeter Group on How Leading Brands Approach Social Data Globally was particularly topical and relevant....

Social Channels of Influence for Apparel

Back-to-school is upon us, and as a result, everyone is looking at the latest and greatest in apparel. Just in time, we have released the second set of our analysis of our consumer study with Edison Research on which social channels are most influential. This time, we...

Brand Passion Index: Levi’s Brings the Buzz

This summer has flown by…I can’t believe that I’m already getting bombarded by back-to-school promotions everywhere I turn. This time of year, we are all ambushed with “what to buy” but for many of us the go-to staple, is the classic pair of jeans. As I look for some...

How Twitter, Facebook and Blogs Influence Fashion Shoppers

Marketers at fashion brands, just like everyone else, have to deal with management asking if social media  really matters, whether it influences purchasing – and frankly, I wanted to validate that my instincts were correct.  So NetBase commissioned a consumer study...

Brand Passion Index: Gatorade Generates the Buzz

We don’t drink soda at my house – we’re a water and orange juice family. However, when it’s this hot (95 degrees last weekend!), I bend the rules a bit for my active kids who can’t get enough biking, swimming and playing in the dirt. And what better to replenish all...

Lead Gen Technique: Know Your Customer’s Customer

This is one technique among a series I’m covering on conversation mining for lead generation. What if you knew your customer’s customer better than your customer did?  For instance, what if your product helps companies monitor their websites to ensure...

Brand Passion Index: Airbnb and Hipmunk Outpace the Big Guys

Last month, we were joined by the insightful Jeremiah Owyang to talk about converging paid, owned & earned media in our May installment of Social Savvy.   While preparing, we talked about the rapidly emerging trend of “sharing” and how it is impacting both the...

Trend Tracker by NetBase: Boys Scouts Salute to Equality

There has been a lot of activity in the equal rights movement as of late.  As of May 2013, twelve states—Connecticut, Delaware, Iowa, Maine, Maryland, Massachusetts, Minnesota, New Hampshire, New York, Rhode Island, Vermont and Washington—as well as the District of...

Trend Tracker by NetBase: The Gab on Gatsby

The Great Gatsby by F. Scott Fitzgerald has always been one of my favorite books, I’ve read it several times and still find the story intriguing and beautifully written.  There have been several movie interpretations of it over the years and now a new version,...

Trend Tracker by NetBase: Fashion Faux Pas

In this day and age of social media and things ‘going viral’, I’m always surprised when an individual or a company does or says something deliberately controversial. So, I was both surprised and disheartened to see the clearly incendiary remarks about his target...

The Oracle of Cyberspace: WSJ Sentiment Tracker by NetBase

Twitter has gone so mainstream that now even my dad and Warren Buffet have Twitter handles! Apparently Buffet has always had an aversion to technology, but he jumped on the social media bandwagon – and rapidly accrued hundreds of thousands of followers in mere...

Franklin’s Facelift: WSJ Sentiment Tracker by NetBase

As the April 13th installment of the Wall Street Journal Sentiment Tracker showed, currency and all of its different incarnations is top of mind these days, particularly on social media.  And this week on Saturday’s WSJ Sentiment Tracker covered the social response to...

Is Twitter a Customer Service or a Marketing Channel?

Our partner J.D. Power & Associates recently published their 2013 Social Media Benchmark Study of consumer perception toward companies and their use of social media.  J.D. Power surveyed two kinds of social interactions—digital marketing and customer service. To...