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Brands Capturing Consumer Hearts & Attention

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. So,...
Fire Drill: A look at the launch of Amazon’s new phone

Fire Drill: A look at the launch of Amazon’s new phone

With the release of the Fire Phone, Amazon made an entry into the hotly competitive smartphone market. With this exciting launch, I decided to use NetBase to monitor the pre- and post launch sentiment and social conversation surrounding this new product. In the few...

Ready for Social Testimonial Advertising?

Long before social media came along, brands had learned that unsolicited positive testimonials from happy customers can be used as powerful marketing messages. It still holds true, of course, and now NetBase offers Social Testimonial Advertising, where companies can...

5 Steps to Doing Social Media Listening the Right Way

Have you heard the old adage: “You’ve got two ears and only one mouth”? It means you should listen twice as much as you talk. This is especially true if you want to understand what your target audience really cares about, and then talk accordingly. Well, as marketers...

Can Social Head Off Denial of Service Attacks?

An ounce of prevention is worth a pound of cure—maybe even more in the case of damaging Distributed Denial of Service (DDoS) attacks on your website. Sophisticated new functionality in NetBase can alert you to an impending attack, enabling you to take measures that...

Can Better Habits Produce Better Content Marketing?

As someone responsible for lead gen who uses content marketing a lot, I’m looking forward to Nate Riggs’s Social Savvy webinar this Wednesday, July 16. There’s a lot of content about social media analytics out there on the web, and it’s getting harder and harder to...

How Marriott Can Use  Social to Bring in More Guests

How Marriott Can Use Social to Bring in More Guests

What’s the first thing you’d think of when beginning to research your next vacation? If you said social media, I would be surprised. But according to research published in eMarketer, one in every four leisure travelers worldwide turns to social media for destination...

NetBase’s Birth – Can We Build an Innovation Engine?

With the birth of the United States and our July 4th celebration upon us, it makes me think about when NetBase was 1st founded. In fact, NetBase celebrated its tenth anniversary in June. Here’s our founding story and why we came to exist. Understanding Innovation I...

Can Social Rescue “Declining Business Dynamism”?

Fewer entrepreneurs are starting fewer new businesses. Can social ride to the rescue? The graphic above is from a new report by the Brookings Institution, “Declining Business Dynamism in the United States: A Look at States and Metros.” It charts the entry and exit...

Social Media Insights – Interview with Eric Enge

Social Media Insights – Interview with Eric Enge

A current ad campaign for a financial services firm uses the tagline “Never mistake information for insight.” OK, but how do you avoid doing that? And what’s the difference between the two anyway? To find out, we asked an expert. Defining Types of Social Media...

Add This to Your Monday Morning To Do List

We know—Monday mornings are already busy, so you may be thinking you don’t want to add yet another item. After all, the list in this article of recommended tasks is already long enough: “15 Things Successful People Do on Monday Morning.” It’s got good suggestions—some...

Get Immediate Feedback When Testing New Menu Items

“From my 40 years of following restaurant operations, the single most important factor to ensuring restaurant survival is testing new products.” — John Gordon, founder, Pacific Management Consulting Group Restaurant consumers crave a perpetual stream of new products...

Firehouse Subs—How David Can Beat Goliath

Note: This is the fourth  in a series of four posts about how leading multi-unit restaurant brands can use social media analysis as a fast and cost-effective way to do market research, analyze promotions, get immediate feedback on product launches and more. With just...

“All by Myself?” Social Can Fix That.

The iPhone video Richard Dunn shot while he was all alone and bored in the Las Vegas airport now has over half a million hits. Maybe he’ll get some new friends. But hey, if he’d been flying American, maybe he wouldn’t have been stranded there in the first place....

Want 117,000,000 Brand Impressions? Get A Hat.

Eighty-four million impressions from a Twitter exchange. Real-time marketing, powered by NetBase, and a streamlined internal approval process for engagement made that possible for Arby’s. In our most recent Social Spotlight webinar, Josh Martin, Arby’s Director of...

New Video Gives One-Minute NetBase Elevator Pitch

Got a minute? That’s all the time you need to watch our new YouTube video. It gives the highest of high-level views on what makes NetBase different and better. (Spoiler alert: We’re up to 9x faster and 50 to 70 percent more accurate than other social analytics...

Chipotle—How Menu Innovations Generate Lots of Buzz

Note: This is the third in a series of four posts about how leading multi-unit restaurant brands can use social media analysis as a fast and cost-effective way to do market research, analyze promotions, get immediate feedback on product launches and more. Chipotle...