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Emerging Advertising Trends for Sporting Events

As sports leagues are restarting, there's a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. So, how will they attract advertising?...

Chipotle—How Menu Innovations Generate Lots of Buzz

Note: This is the third in a series of four posts about how leading multi-unit restaurant brands can use social media analysis as a fast and cost-effective way to do market research, analyze promotions, get immediate feedback on product launches and more. Chipotle...

Fazoli’s—Time to Capitalize on an Already-Popular Item

Note: This is the first in a series of four posts about how leading multi-unit restaurant brands can use social media analysis as a fast and cost-effective way to do market research, analyze promotions, get immediate feedback on product launches and more. Sometimes...

Ten Ways Restaurants Can Track Campaign Impact with Social

Let’s say you’re a restaurant operator and you’ve come up with a great creative concept for your ad campaign, executed it well, and placed it in all the right places to reach your target audience. So far so good. But now you want to know: How’s it doing? Is it raising...

@Pharrell, Can We Have Our Hat Back?

That’s Josh Martin, Social Media Manager for Arby’s, wearing his version of the hat Pharrell wore at the Grammys and Oscars. Watching the Grammys broadcast, Josh saw the similarity to Arby’s own logo hat, tweeted about it to Pharrell, and embarked on a campaign that...

How a Teenager Helped NetBase Understand Emoticons

Because social media is heavily used by teenagers, the online conversation is sometimes foreign to the likes of our staff of adult Ph.D. computational linguists. A particularly thorny problem is analyzing emoticons for sentiment. Some are obvious: a smiley face :-)...

Ready for Your Social Media Crisis?

You arrive in the morning, log in,  and are floored to find out your company is at the center of a social media crisis. Maybe angry customers are ranting on Twitter with the #FAIL hashtag. Activists may have hijacked your organization’s Facebook Page. A YouTube video...

Does Social Skew Negative?

It’s a common perception that there are more negative posts on social than positive. I was reminded of this the other day by an article in the San Francisco Chronicle. A sports columnist said, “In the Twitter world, where Warriors [basketball] fans opine and argue,...

Demographic Segmentation: Soon To Be a Thing of the Past?

I’d like to challenge the conventional wisdom that gives too much credit to demographic segmentation as a way to define audiences and target them with products. I believe there’s a higher aim, which is meeting consumer needs. As marketers, I think we should prefer to...

Find Better Ideas for New Products with Social Listening

Inventing is easy; gaining the insights necessary to know what to invent is the secret. Nick Webb says too many new product developers are relying on outdated voice of the customer (VOC) research to find those insights. His company, Lassen Innovation, used social...

Sharing the Best Social Content

So much content, so little time. To save you from having to read and watch everything on the web related to social, we’ve put together this short list of recently posted items that are worth your while. Just don’t let your boss catch you watching the Chicken Corsage...

Can Social Sharpen Campaign Messaging?

What message about your product is going to work best to move a prospect along the path to purchase? For everyone working on marketing campaigns, that’s always a tough but essential question to answer. Whatever you’re trying to accomplish—create awareness, change...

Don Draper to Don a Beard in Mad Men’s Final Season

Don Draper to Don a Beard in Mad Men’s Final Season

On April 13th, AMC’s Mad Men will enter its seventh and final season, and its central character, Don Draper, will reveal a lush, new beard for us all to marvel. Mad Men fanatics know that the show’s creator, Matthew Weiner, is ultra tight-lipped about what will...

Ready for a New Analytics Solution?

The universe of social media continues to grow larger and more complex, and its importance for your organization is growing in parallel. Your first social listening solution may have met your needs when you started using it...but has it kept pace with the evolution of...