Cosmetics Brands’ Untapped Insight Offers Ingredients for Success

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand...

Live in Concert: WSJ Sentiment Tracker by NetBase

I always knew there were urban legends that Elvis, Jim Morrison, Andy Kaufman and others were still alive and well on a beach in Cuba, Fiji or even on the moon, but it was news to me this past week that the same theories abound for late rapper, Tupac Shakur.  It is...

An Axl to Grind: WSJ Sentiment Tracker by NetBase

If there’s one thing I learned from last week’s news that Axl Rose was snubbing his induction into the Rock’n’Roll Hall of Fame, it’s that not everyone who is in the spotlights wants to be there. However, I also can’t help but channel my grandmother and say that this...

Visions of the Future: WSJ Sentiment Tracker by NetBase

I got my first pair of glasses at the tender age of 5, and as soon as I was green-lighted for contacts at age 11, I never looked back. Barring shades on a sunny day, I do my best to stay away from glasses…so I’m not sure how I feel about the announcement of Project...

Scare Plane: WSJ Sentiment Tracker by NetBase

Now that April has arrived, my travel schedule has finally calmed down but just for this month – and in light of the Jet Blue incident during which a pilot had an in-flight meltdown and had to be subdued by passengers, I couldn’t be happier to be grounded. Reading the...

Tebow and the Jets: WSJ Sentiment Tracker by NetBase

Well, it appears I jinxed myself on my last blog post about the Wall Street Journal Sentiment Tracker that NetBase powers, when I mentioned that I am decidedly not a football fan, but probably need to start learning more about it. The March 24th installment of the WSJ...

Brand Passion Index: We All Scream for Dairy Queen

Last week, I was at SXSW where we ran a fun and insightful campaign on the age-old question: what do women want?  4,000 SXSW staff   donning bright red shirts enticed attendees to find out “what women want” at the NetBase booth and panel, and all of this buzz built to...

Double Bonus: Two Weeks of WSJ Sentiment Tracker

I am just wrapping up an insanely busy week at SXSW 2012. If you haven’t already seen what NetBase has been up to, check out our infographic on Mashable here, our exclusive  analysis on the social media chatter at the show for AdWeek, and further commentary on our...

What Women Want – The Infographic

Last Fall, Michael Osofsky, co-founder and Chief Innovation Officer at NetBase, walked into my office and said, “What if I told you we can identify the number one thing women want?” I replied that the number one thing this woman wants is a nap, but I was intrigued....

Brand Passion Index: FedEx Delivers the Buzz

Get ready marketers: it’s trade show season! As someone who has been in Marketing for many years, I can say that trade show season is one of the more fun times of year – but also one of the most stressful. I’m so excited about the upcoming promotions we have planned...

Nickeled & Dimed & Dollared: WSJ Sentiment Tracker by NetBase

A couple of weeks ago, I wrote about how I very rarely carry cash on me anymore, relying almost entirely on my debit and credit cards to take care of everything. Turns out, the post became topical again this weekend when the March 3rd installment of the WSJ Sentiment...

Brand Passion Index: Visa Gets All the Credit

Alright, it’s official: winter holiday bills are in, Valentine’s Day bills are just about in – and your credit card bill is probably eye-popping (am I alone here?, I think not). Last week, we looked at discount shopping, but now it’s really time to tighten our belts...

The Linternet Goes Wild: WSJ Sentiment Tracker by NetBase

I’m probably the farthest thing from a big sports fan, but with all of the buzz about New York sports teams recently, I couldn’t help but hear about Jeremy Lin, the New York Knicks’ latest NBA sensation. I don’t have much of an opinion on here – but luckily, you can...

The Supermodel Bowl: WSJ Sentiment Tracker by NetBase

Usually, the commercials or the halftime show are the biggest source of controversy from the Super Bowl. But with football’s biggest night now a week behind us, the chatter about all of the top commercials has died down, and Facebook and Twitter are still buzzing...

Brand Passion Index: TJ Maxx Attracts Bargain Shoppers

My days of boutique shopping are long gone – with four little people to clothe and gifts to buy for their friends’ various occasions, that kind of shopping is a distant, yet fond, memory. These days, it’s all about finding great deals, and luckily we have a TJ Maxx...

Super Psyched: WSJ and NetBase Track Super Bowl

I’ve never been too big on football, but I happen to be married to a diehard fan and have two nephews who think the Patriots walk on water, so there was no question that the Super Bowl was going to be on in my house this weekend. Originally from New Jersey, I probably...

Google – Don’t Be Evil: WSJ Sentiment Tracker by NetBase

When the new Google privacy policy was announced last week, I knew there was no chance I’d have time to read through it and take in all of the changes. Luckily, this was the subject of January 28th’s installment of the Wall Street Journal Sentiment Tracker, so I got...

Brand Passion Index: Saucony Outruns the Competition

January is the month of New Year’s resolutions – last year we looked at diets and gyms, and this year we’ve taken a look at health food crazes. In keeping with this theme, I decided to round out January with a second Brand Passion Index on the workout gear that is...