1-855-SOCMROI (1-855-762-6764) info@netbase.com

Disney+ Demonstrates the Power of The Social Analytics Side

The Disney+ launch was everything a brand could want – and then some. Let’s see how the beloved brand demonstrates the power of the social analytics side. And how your brand can do that same! Social analytics intel is the secret sauce that most top brands have...

Tupperware Netnography

Tupperware is such a well-known brand name that I use it as a generic name for its category, like aspirin, cellophane, elevator, and others. (Even though I’m sure Tupperware wouldn’t like that. And it’s not on the unofficial list of protected trademarks frequently...

Turning Online Discussions Into Insight

Ray Poynter, managing director of The Future Place and organizer of The NewMR Virtual Festival, kicked off the festival with a presentation on “How can we turn online discussions into insight?” His presentation is summarized in an article on the Voice of Vovici Blog...

Social Media Demographics

This post is a follow-up to my recent post, "Ethics of Social Media Research and Marketing for Alcoholic Beverage Companies.” In that post, we reported that alcoholic beverage companies who belong to the industry’s primary trade association adhere to a Code of...

Intuit Netnography

Intuit Inc.is a leading provider of business and financial management solutions for small and mid-sized businesses, for financial institutions, and for consumers and accounting professionals. Its flagship products and services, including QuickBooks, Quicken and...

H&R Block Netnography

Consumers care a lot about money and taxes, so they also care a lot about organizations that handle them. There’s a great deal of online chatter about tax service providers like H&R Block, a company that has prepared more than 550 million tax returns worldwide...

Consumer Attitudes About Fresh Food

Frank Cotignola, who is Consumer Insights Manager in the CIS Center of Excellence at Kraft Foods, recently published an extensive case study of fresh food that he did for the Eastern Perishable Products Association (EPPA). The presentation includes an introductory...

Insights About Coupons

Frank Cotignola, who is Consumer Insights Manager in the CIS Center of Excellence at Kraft Foods, wrote an article recently for Listen First!, an ARF blog, on “How To Get Started with Listening Research.” One tool he mentions for getting “in-depth insight and...

Netnography of Graco Products

Graco Children’s Products Inc. is one of the best-known juvenile products companies in the world, manufacturing infant swings, baby strollers, car seats, travel systems that combine car seats and strollers, digital baby monitors and more. In October 2010, the company...

Netnography of Thanksgiving

Social media contributors agree that food and family time are the key elements of the Thanksgiving holiday—but feel very differently about them. Some like the food, but more don’t; most like the family time, a few don’t. Here’s a quick side-by-side comparison of...

Announcing the ConsumerBase Accuracy and Trust Repository

As I work with NetBase customers to help them integrate social media understanding into their business processes, the question of developing trust comes up over and over again. Our customers rely on the insights that NetBase delivers—insights into consumer opinions,...

Analyzing Language Change Over Time

Princeton computer scientists have developed a new method to search academic journals and other collections of documents, such as websites, to trace the origins and spread of ideas. The method relies on computer algorithms to analyze how language morphs over time...

Net Promoter Scores Based on Social Media

Net Promoter is a loyalty metric and discipline for using customer feedback to fuel profitable growth in a business. It was developed by Sametrix, Bain & Company and Fred Reichheld. Net Promoter has found that a company’s Net Promoter Score (NPS), which is the...

Mixing It Up

People shopping for a professional blender are faced with a tough decision between two excellent and very similar products, the Blendtec and the Vitamix. Judging from the dozens of articles (and even videos) on the web comparing the two, this is a choice that has true...

Approaches to Grouping Consumers

It’s not possible for marketers to target each individual consumer, so they look for ways to group them by similar characteristics and behaviors so they can market to groups. Three different approaches to doing that are tribes, consumption constellations, and...

WIMI—A Kindred Spirit

“Many businesses today are depending on the potential for real-time data, generated from interactive media sources, to uncover insights that enable them re-design their products and services to more accurately meet customer needs. Firms also appreciate the richness of...

Chick-fil-A Netnography

I started this netnography on Chick-fil-A while eating in one of their restaurants in Colorado. A restaurant chain headquartered in College Park, Georgia, that specializes in chicken entrées, Chick-fil-A is the second-largest chicken-based fast-food chain in the...

Divided Opinions on Peeps

Peeps are a much-loved marshmallow treat produced by the folks at Just Born in Bethlehem, PA. One person I know likes them best when they're fresh, but his sister maintains they’re best stale, and are only worth eating after they sit on her desk with the box open for...