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Brands Leverage Valentine’s Day Breakups

Some relationships are built to last, others not so much. And organizations are reading the emotional tea leaves and creating promotions around the latter this Valentine’s Day. These winning brands demonstrate the power of capturing niche crowds and turning negative...
AI Studio Offering Automated Theme Discovery to Everyone!

AI Studio Offering Automated Theme Discovery to Everyone!

You’ve undoubtedly heard about AI Studio and have been eagerly awaiting its release. But in case you haven’t, you may not realize how huge this news is. And AI Studio offering automated theme discovery to everyone is a game changer. Truly. And it’s just the first...

Switching to Business Mode in Instagram

Switching to Business Mode in Instagram

Searching for ways to boost your Instagram marketing? Many brands are unaware of how crucial it is to have both your brand and any partners (including influencers) switch to business mode in Instagram. We’ll explain why this is, and what business accounts, as well as...

The NetBase LIVE Lineup You Can’t Miss

The NetBase LIVE Lineup You Can’t Miss

In two short weeks, NetBase LIVE is on the road again. On October 22 and 23, we’ll be in Los Angeles sharing insight to help brands transform and confidently enter the new era of social analytics. And the NetBase LIVE lineup is one you really can’t miss. If you work...

How to Get the Most from Your Social Listening Tools

How to Get the Most from Your Social Listening Tools

Social listening solutions offer businesses so much customer experience insight, and it’s important to know how to capture every last bit of it - and to know what to do with it when you have it! This is where complementary products come in. We have guidance for you...

Top Hashtags for Cosmetics Companies in 2019

Top Hashtags for Cosmetics Companies in 2019

Social media marketing is crucial for cosmetics companies to master, and they know it. As a result, we see tons of meaningful online activity in the category, particularly posts using #hashtags. So, what are the top hashtags for Cosmetics Companies in 2019? Let’s...

What is Social Analytics Research?

What is Social Analytics Research?

Social analytics research skills are in high demand, with agencies and in-house social media pros offering expertise around how to uncover brand-relevant, actionable insight. It’s complicated, but those who are best at it make it look easy. Effortless, even. But it...

Making the Business Case for Social Analytics

Making the Business Case for Social Analytics

Social analytics are immensely valuable to any business, but making the business case for it can be challenging. How does one derive meaningful metrics from data? Or capture insight that proves how far your brand’s reach is expanding online? Our latest report, Making...

Unintentional Influencers & Brand Authenticity

Unintentional Influencers & Brand Authenticity

Brands love the idea of influencer marketing, but have trouble executing it well. Unintentional influencers to the rescue! These folks can boost brand authenticity and certainly offer exceptional bang for a brand’s marketing buck. But how does one find them, and are...

Brands Taking Climate Strike Social Sentiment Seriously

Brands Taking Climate Strike Social Sentiment Seriously

Today is the first day of a week-long global climate strike, and if your brand hasn’t taken note of this event yet, it may want to start now. Here’s why so many brands are participating in some way, along with the online sentiment that’s informing their efforts. Greta...