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Social Analytics Research Supports Eco-friendly Fashion

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. The results are inspiring from a sustainability standpoint. And they’re downright exciting from a customer experience standpoint! With social insight regularly...

Semantic Keyword Discovery—A Boon to Affiliate Marketers

Affiliate marketers who want to become a “super affiliate”—one earning $10,000 per month or more in commissions—have to find keywords for their advertising programs that will bring consumers to their site. But there are a lot of merchants and other affiliates already...

Innovation—All About Needs and Solutions?

I’ve been studying innovation methodologies for years. My favorites include the Lead User Method, Netnography, Open Innovation, and Disruption Theory. While each is unique, one thing they all have in common is a defined procedure for finding or handling need and...

Using ConsumerBase for Business Development

While meditating on the train one day recently, I overheard two guys talking. It was a happy disruption because one guy was expressing the pain that I founded my company to address. He was a business development guy working at a Silicon Valley hardware company. He was...

Netnography.com best practices forum coming soon

We're putting together a best practices forum on netnography in collaboration with Rob Kozinets. If you'd like to be notified when it's up later this summer, leave your email address at http://www.netnography.com. Be sure to tell us what topics you're interested in...

Flickr Netnography

I had an hour to kill so I continued my research on the market for photo-sharing sites. My previous netnography of Shutterfly users One Hour Market Research pointed to a lot of complaints users have about the photo print and photo book quality. I didn’t think Flickr...

One-Hour Market Research

I’ve long been interested in the problem of digital photo sharing. Back when I was an MBA student at MIT, another business plan I worked on besides NetBase was for a photo-sharing site enabling groups to share photos after events. See, in b-school there are lots of...

Check Out the Smart Content Conference

Interested in business challenges, technologies, and solutions in Content Analytics, where Content Management and Publishing, Search, and Analytics intersect? Then the Smart Content Conference is the place for you. Seth Grimes, contributing editor for TechWeb’s...

A Visual Representation of Brand Preference—Part 3

The Wall Street Journal recently ran an article entitled “Are the Yankees Truly the Most-Despised Ballclub?” It states that “Contrary to popular belief, the Yankees are only the fifth-most despised team in the majors, according to an Internet algorithm built by...

Learning from the Insightful Few

As we were developing ConsumerBase, one of our customers said to us, “We can’t find any technology that helps us answer our research questions.” We asked for an example of a research question and they said, “More and more men are wearing beard stubble. Why?” When we...

A Visual Representation of Brand Preference, Part 2

My previous post on our prototype for mapping the PreferenceSphere showed preference data for social networking sites expressed as a 2x2 graph, which I said was derived from a directional graph. Here’s that underlying graph. DISCLAIMER: There are many duplicates in...

Lenses for Netnography

Online researchers are beginning to see the value of replacing focus groups and questionnaires with netnography, which is the online version of traditional ethnography. ConsumerBase is a valuable tool for a key element of netnographic research—namely, discovering...

A Visual Representation of Brand Preference

Do consumers prefer your brand over Brand X? By how much? And why? And do they prefer it over brands Y and Z? Until now, there hasn’t been a fast, accurate, transparent way to find answers to those questions and communicate the findings in a visual, easy-to-grasp...

You Can’t Read It All

“Do I need a tool to do netnography? Why can’t I simply read all the relevant blogs and forums on the question I’m researching?” If you’re a researcher doing netnography for the first time, that might seem like a sensible approach. Well, you could do it yourself—if...

Houston, We’ve Had a Problem

"Houston, We’ve Had a Problem"--That’s what Apollo 13 astronaut Jack Swigert famously said to Mission Control on April 13, 1970. It’s dramatic, but as a description of a problem, it’s not very useful. If I had been in Houston, I would have been like "okaaaay, what is...

Does “Sentiment Stink?”

It does according to a post on Vigetengage by former staffer Jen Krupey. In a section of her post entitled "Sentiment Stinks," Jen wrote that, "Overarching consensus was that no tool does a 'great' job getting sentiment right. Human review is still needed. But that...

Marrying Consumer and Technical Insights

The original vision for NetBase was this: Create a tool that makes it possible to harvest insights from the web about people’s unmet needs, then match those needs with new technologies that could be productized to meet them. For me, that’s the definition of an...