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Brands Capturing Consumer Hearts & Attention

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. So,...

Lead Gen Technique: Locate Comparison Shoppers

This is one technique among a series I'm covering on conversation mining for lead generation. People who are shopping have a particular way of speaking.  These are potentially the best leads because they not only have a need but also show a desire to buy.  To pinpoint...

Lead Gen Technique: Expand to Look at the Category

This is one technique among a series I'm covering on conversation mining for lead generation. The techniques described above assume you’re looking at a topic that is a brand.  However, if you use the category as the topic, you expand your options to a whole other set...

Brand Passion Index: Edible Arrangements Eats the Competition

As they do every year, the holidays got here way too quickly and this year I am turning to online shopping to get great gifts for family and friends in a fraction of the time. When I’m at a loss for what to get, food and wine always seems to be a great go-to, so I...

Music to Their Ears: WSJ Sentiment Tracker by NetBase

About 300 million of the English posts in the NetBase index mention Justin Bieber or one of his many hashtags (mostly Twitter).  Of these mentions, positives outweigh negatives by about three-to-one and the Net Sentiment is 45. These numbers are staggering– and so it...

Lead Gen Technique: Target Your Competitor’s Detractors

This is one technique among a series I'm covering on conversation mining for lead generation. Who was it that said “The enemy of my enemy is my friend”?  I don’t remember, but it’s a great point for lead gen.  In any given product category, you’ve got 5-15...

Lead Gen Technique: Give ’em What They Want

This is one technique among a series I'm covering on conversation mining for lead generation. Set up a topic in NetBase on your brand and then filter the posts down to just those that express “want” or “need” behavior for your brand.  Turn on the firehose, sort by the...

Lead Gen Techniques Using Conversation Mining

More and more I hear about our users mining the Social Web for sales leads, or what some call Social Selling.  Indeed, sales professionals stand to gain tremendous value from conducting lead generation on social media.  The challenge, of course, is to do it...

Brand Passion Index: Wendy’s Brings Home the Buzz on Bacon

For those of you who ate an overload of turkey in celebration of Thanksgiving this past week, you are probably sick of turkey soup, turkey pot pie, turkey sandwiches, turkey anything. And if you’ve also been in the throes of shopping (psst, check out the Holiday Mood...

The Twinkie Lament: WSJ Sentiment Tracker by NetBase

I can only speak for myself, but I feel like I am still in a food coma from the past couple days. With Thanksgiving behind us and looking forward to December, the holiday of food overload and feasting is definitely upon us. Quite literally the last thing I can imagine...

Watch It Wobble: WSJ Sentiment Tracker by NetBase

I have very little time for TV, and on the off-chance that I do get to enjoy some time with the tube, I am far more likely to tune in to Jon Stewart than sports. However, with NetBase powering the Wall Street Journal Sentiment Tracker, I sometimes get a look at the...

Joining Forces: WSJ Sentiment Tracker by NetBase

I can’t remember if my son’s first love was Mickey Mouse or Yoda, but they were in very close proximity to each other. Couple that with the fact that my husband has over 250 Star Wars books in the house, and you can see that I am no stranger to the fan frenzy that...

Apple Thinks Small: WSJ Sentiment Tracker by NetBase

The first time I watched one of my kids expertly navigate my iPhone, I was blown away, but now it couldn’t be a more normal sight. All of them (even the 2-year-old!) are digital natives, who not only love Apple products but use them all the time at home and at school....

Brand Passion Index: Candy Corn Steals the Buzz

I can’t quite believe it, but this week marks the 3rd annual Halloween Candy Brand Passion Index – something I am very excited about, because it has always been my favorite. I’m always interested to see where candy corn is positioned, and this year was really a...

Two for One: Double Dose of WSJ Sentiment Tracker by NetBase

Books and reading have always been a huge part of my life – but I don’t have nearly as much time to read for pleasure these days and as such, I didn’t get a chance to read any of the books nominated for this year’s Nobel Literature Prize.   This year’s esteemed prize...

Final Debate: 2012 Election Mood Meter

Last week, NetBase unveiled the 2012 Election Mood Meter, real-time dials that move every 10 seconds as the sentiment for both President and Vice President candidates changes based on  Twitter conversations. Using the Mood Meter, we have been able to track the...