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Brands Capturing Consumer Hearts & Attention

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. So,...

NetBase 2012 Election Mood Meter

We are officially in the era where social media is mainstream.  And one place where this is very obvious is in the Presidential election. With Twitter handles for each candidate and hashtags for following along during debates and other critical events leading up to...

Facebook Hits One Billion: WSJ Sentiment Tracker by NetBase

I didn’t join Facebook until 2008, prompted by my colleague, who was based in Italy at the time, welcoming newborn twins and posting photos. Despite being more of a middle adopter than an early one, Facebook has quickly become my primary form of mass communication...

Replacement Refs: Bad Call: WSJ Sentiment Tracker by NetBase

Monday Night Football doesn’t rank when it comes to my list of priorities, but I would have had to be living under a rock to miss the uproar about replacement refs this past week. It’s not my personality to get emotional or worked up about sports games, but I...

Brand Passion Index: iPhone Gets the Buzz, EVO Gets the Love

I’ve never been a big gadget person, and up until about a year ago, I was still taking business calls and snapping photos of my kids on a Palm Pixi (I know, I know). Then my CEO Peter told me that I simply cannot be a CMO working in social without an iPhone – and now...

Married to Messiah: WSJ Sentiment Tracker by NetBase

When I was younger, I participated on an archaeological dig in Israel, which was an incredible experience, but I can’t say I ever unearthed anything that exciting. So, I was pretty interested to see what the response would be to the announcement that a fragment of...

Food, Folks and Fat: WSJ Sentiment Tracker by NetBase

With sushi and salad as my favorite go-to meals, I don’t have a lot of appreciation for fast food and the unhealthy options they provide. That being said, the announcement this past week that McDonald’s is debuting a menu with calorie counts next to each item doesn’t...

Brand Passion Index: Cookie Lovers Swoon for Subway

I’ve said it before and I’ll say it again – I just don’t have much of a sweet tooth and I consistently opt for savory treats over sweets any day. So, when this week’s Brand Passion Index installment of the What Women Want series focused on cookies, I decided to rely...

Roddick Says Goodbye: WSJ Sentiment Tracker by NetBase

For close to a year now, NetBase has powered the Wall Street Journal Sentiment Tracker, and many of the topics have covered big news in sports – everything from Gisele Bunchden’s controversial comments at the Super Bowl to Jeremy Lin and the changes in his NBA career....

Starving to Live: WSJ Sentiment Tracker by NetBase

Despite what most diet infomercials would have you believe, there are no magic bullets or shortcuts for losing weight – and keeping it off. As much as I’m sure we’d all like to believe in the latest quick fix pill, it’s healthy food, exercise and everything in...

Armstrong Yields the Yellow: WSJ Sentiment Tracker by NetBase

In a post I wrote back in June, we looked at the Wall Street Journal Sentiment Tracker analysis on the doping scandal that has surrounded Lance Armstrong for a large portion of his cycling career as well as his retirement and wondered what to do about a scandal that...

Brand Passion Index: Let Them Eat Publix

I’ve never been much of a cake eater, but I’ve always loved to bake – usually from scratch, but I’ve been known to call in a favor to Betty Crocker now and then. Though icing and 3D spectacles aren’t my forte, when it comes to my kids’ birthdays I’ve made everything...

Fried and Dried Nationwide: WSJ Sentiment Tracker by NetBase

I remember being young and hearing about global warming and the impact it would one day have, but I never dreamed that we would see its effects in my lifetime. This summer, it seems like the topic of conversation is always the heat or the extreme weather. I live in a...

Brand Passion Index: Benihana Rolls Up the Buzz

Throughout the course of this What Women Want series of BPIs, I’ve encountered several topics where I’ve had little (or nothing) to say on the topic – might I remind you of the time we covered bacon? So, FINALLY, a topic – and a food – that I could write about all...

Making It to Mars: WSJ Sentiment Tracker by NetBase

I thought for sure that this summer would be dominated with news related to the 30th Olympic Games – and it certainly has been. However, science fiends everywhere must be rejoicing with all of the developments in science and space news over the past couple of months....

Brand Passion Index: Women Go Nuts for Nutella

I’ve never had much of a sweet tooth – as I said in an earlier post, I’ll take a slice of pizza over a bar of chocolate any day. That being said, I’m certainly not opposed to chocolate. During my pregnancies, there were a couple of times where I had to have a hot...

The Elephant in the Room: Social Media and ROI

One of my favorite quotes about social media comes from Dana Anderson, from our valued client, Kraft Foods: “Should you do social media? That’s like someone asking if they should buy a light bulb after electricity was invented.” That being said, though, knowing that...