mCommerce Dominating UK eCommerce Sales

Purchasing from mobile phones has become the new norm for consumers, so much so that mcommerce (mobile commerce) is set to dominate UK ecommerce retail sales in the coming months. Time to rethink your responsive website design? Possibly. But there's much more to...

The Linternet Goes Wild: WSJ Sentiment Tracker by NetBase

I’m probably the farthest thing from a big sports fan, but with all of the buzz about New York sports teams recently, I couldn’t help but hear about Jeremy Lin, the New York Knicks’ latest NBA sensation. I don’t have much of an opinion on here – but luckily, you can...

The Supermodel Bowl: WSJ Sentiment Tracker by NetBase

Usually, the commercials or the halftime show are the biggest source of controversy from the Super Bowl. But with football’s biggest night now a week behind us, the chatter about all of the top commercials has died down, and Facebook and Twitter are still buzzing...

Brand Passion Index: TJ Maxx Attracts Bargain Shoppers

My days of boutique shopping are long gone – with four little people to clothe and gifts to buy for their friends’ various occasions, that kind of shopping is a distant, yet fond, memory. These days, it’s all about finding great deals, and luckily we have a TJ Maxx...

Super Psyched: WSJ and NetBase Track Super Bowl

I’ve never been too big on football, but I happen to be married to a diehard fan and have two nephews who think the Patriots walk on water, so there was no question that the Super Bowl was going to be on in my house this weekend. Originally from New Jersey, I probably...

Google – Don’t Be Evil: WSJ Sentiment Tracker by NetBase

When the new Google privacy policy was announced last week, I knew there was no chance I’d have time to read through it and take in all of the changes. Luckily, this was the subject of January 28th’s installment of the Wall Street Journal Sentiment Tracker, so I got...

Brand Passion Index: Saucony Outruns the Competition

January is the month of New Year’s resolutions – last year we looked at diets and gyms, and this year we’ve taken a look at health food crazes. In keeping with this theme, I decided to round out January with a second Brand Passion Index on the workout gear that is...

Siri-ously Lovin’ My iPhone 4S

Siri had me hooked when I said “smiley face” in an email I dictated to her and she translated it as an emoticon.  :-) I had resisted smart phones for the longest time. Finally, when my daughter started to call my traditional phone an “old man phone,” I knew it was...

Twilight of the Twinkie: WSJ Sentiment Tracker by NetBase

After a week of looking at the social media response to health foods in honor of New Year’s resolutions, I found it very interesting (and timely) that the January 14th installment of the Wall Street Journal Sentiment Tracker focused on junk food giant Hostess filing...

Philz Coffee Netnography

The positioning for Philz Coffee is all about hand-made, gourmet, and custom. The Philz site says, “If you are serious about coffee, we recommend you immediately fly down to Philz Coffee and try a cup of one of the 20 handmade coffees that are on the menu or get some...

Kodak Kaput: WSJ Sentiment Tracker by NetBase

I’ve always been a snap-happy person. However, despite a serious dedication to capturing every moment and hoarding my pictures, I’m actually a late adopter of technology. I was the last of my friends to go from analog to digital, but now that I’ve made the switch, my...

What’s the Best Online Backup Service?

In the past, when you had an important purchase decision to make, you might have asked a friend or two for their opinion. Now, with the advent of social media, you can turn to a quarter million people and get their opinion in the blink of an eye—as long as you have...

How to Track Comments on YouTube Videos

Do you use YouTube videos to promote your product? If so, how do you track what people are saying about them? You could search on the URL of a video, but typically the URL gets shortened when used in a tweet. And it might get shortened a different way for each tweet,...

Starbucks Netnography

Starbucks wants to be “a beacon for coffee lovers everywhere,” but they also want to be purveyors of “everything else that goes with a full and rewarding coffeehouse experience.” The question is, Does devoting time and energy to being “so much more than what we brew”...

Happy New Year: WSJ Sentiment Tracker by NetBase

Happy New Year! While my head is still spinning from a very busy end of 2011, I am thrilled to welcome the New Year and see what this one has in store for us. And it seems that the December 31st installment of the Wall Street Journal Sentiment Tracker wondered the...

Peet’s Coffee Netnography

If you really love Peet’s coffee, you become a Peetnik®, and have “the freshest Peet’s coffee automatically delivered straight from our artisan roastery to your door so you never run out.” The term “artisan roastery” should clue you in to Peet’s positioning—they want...

Dunkin’ Donuts Coffee Netnography

This is the first in our series of netnographies on coffee brands, with Starbucks, Peet’s, and Philz Coffee to follow. We’ll have Insights for each brand, but the most complete analysis will come in the form of a summary post on the Ideal Coffee after we’ve looked at...

THE COMPLETE HOW-TO GUIDE: SOCIAL MEDIA ANALYTICS

Learn why and how social media analytics are vital to your brand, and the critical ways to apply them.

Join The
15,723 People
Who have subscribed to our blog

Sign up to receive the latest updates