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Amazon Dating & Other Genius Love Day Promos

Any holiday attracts a slew of brand promotions, and Valentines’ Day is typically a top contender. But times are a-changing, with new generations finding alternative ways to celebrate and smash outdated traditions. But don’t worry, we’re seeing Amazon Dating and other...

Houston, We’ve Had a Problem

"Houston, We’ve Had a Problem"--That’s what Apollo 13 astronaut Jack Swigert famously said to Mission Control on April 13, 1970. It’s dramatic, but as a description of a problem, it’s not very useful. If I had been in Houston, I would have been like "okaaaay, what is...

Does “Sentiment Stink?”

It does according to a post on Vigetengage by former staffer Jen Krupey. In a section of her post entitled "Sentiment Stinks," Jen wrote that, "Overarching consensus was that no tool does a 'great' job getting sentiment right. Human review is still needed. But that...

Marrying Consumer and Technical Insights

The original vision for NetBase was this: Create a tool that makes it possible to harvest insights from the web about people’s unmet needs, then match those needs with new technologies that could be productized to meet them. For me, that’s the definition of an...

Sentiment Analysis and Social Media Understanding

More and more companies today are looking at the sentiment consumers are voicing about their brands in online forums, blogs, microblogs, etc.  There’s good reason for this as it has been shown that positive and negative word of mouth correlates with growth. ...