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Unintentional Influencers & Brand Authenticity

Brands love the idea of influencer marketing, but have trouble executing it well. Unintentional influencers to the rescue! These folks can boost brand authenticity and certainly offer exceptional bang for a brand’s marketing buck. But how does one find them, and...
Meghan Markle Maternity Brands Feeling the Love

Meghan Markle Maternity Brands Feeling the Love

The Duchess of Sussex is fashionable, famous and fantastic when it comes to putting what she wears in the spotlight. So which brands are benefitting from her patronage – and how much of a boost does her baby bump offer? Let’s see! Meghan Mania Ever since she married...

Social Sentiment Review: Divided Opinions On Peeps

Social Sentiment Review: Divided Opinions On Peeps

When it comes to sourcing consumer love to foster brand-consumer connections, you don’t have to overthink it. Anything and everything is up for discussion – with passion you might not expect driving conversations about the smallest things: like Peeps. Peeps – for the...

Brands, Bees and Business: Earth Day 2019 Analytics

Brands, Bees and Business: Earth Day 2019 Analytics

Monday April 22 is Earth Day – and unlike quirky holidays that might not work for everyone, all brands can take part in this particular day of observation. In fact, they should. Here’s why – and how. It’s an Opportunity to Seize Even if you don’t believe climate...

2019 Guide to Purchase Drivers for Travel

2019 Guide to Purchase Drivers for Travel

Whether traveling by plane, train or cruise ship, there are purchase drivers specific to certain segments of consumers, and some that are common to all, by category! And AI-powered social listening provides crucial intel to guide these B2C efforts. Get Me a Ticket for...

7 Facebook Segments to Target – and Why

7 Facebook Segments to Target – and Why

Segmenting your audience is a key tactic for uncovering shared audience passions that could be missed when looking with a broader lens. Facebook’s landscape is built for segmenting – but with so many options, you’re probably missing many undiscovered segments for your...

Viral Instagram Opportunities Your Marketing is Missing

Viral Instagram Opportunities Your Marketing is Missing

Instagram isn’t just a digital photo gallery where users store and share memories. It’s one of the most important channels for brands looking to connect with consumers of all ages, and the influencers that motivate them. But even the brands who already know this may...

5 Powerful Twitter Tactics for Amazing Retweets

5 Powerful Twitter Tactics for Amazing Retweets

Social networks are only as good as your ability to use them – and for some brands, that’s a problem. It’s not enough to know your audience is on Twitter – if they are; you’ve got to be able to connect with them. Here are 5 ways to do that. 1. Find Your Tribe Twitter...

The Top Strategy for Reddit Powered by Social Analytics

The Top Strategy for Reddit Powered by Social Analytics

Understanding how to market on Reddit is key to capturing some of the most active online participants available. That means they likely know their way around online and (assuming they have a solid ‘karma’ count on Reddit), corresponding credibility on the highly...

5 Ways Instagram Stories Boost Engagement

5 Ways Instagram Stories Boost Engagement

Any brand manager worth his/her salt knows that Instagram is the place to be by now, but questions abound around the best ways to use it – and there are many. One top tactic employed by the savviest of brands revolves around using Instagram’s Stories. And we’re...

Blazing a Social Sentiment Path: Only Bold Brands Need Apply

Blazing a Social Sentiment Path: Only Bold Brands Need Apply

Online is like the Wild West, with the quickest draw blazing a path for other social insight-slingers to follow – but that only takes a brand so far. Eventually your brand needs to be the outlaw leading the pack and taking the risks – or you’ll be stuck battling back...

NetBase Releases Interactive AI Battlebot

NetBase Releases Interactive AI Battlebot

 When online speaks, we listen. With insight informed by powerful Next Generation AI capabilities, we’ve been able to keep our clients ahead of the curve at every turn – and now we’re moving beyond that and taking a bold step ahead of the pack. We’re elated to...

How & Why to Avoid Social Data Authorization Gaps

How & Why to Avoid Social Data Authorization Gaps

We talk a lot about what social analytics can do for brands – and how to use various tools to get the best results. But keeping those tools running properly is also important – and requires some help from our customers. We’re talking about authorizations – and while...

5 Ways Your Marketing Alienates Millennials

5 Ways Your Marketing Alienates Millennials

Google “Millennials trends 2019” and you’ll find a host of articles about the things Millennials are into – from food, to travel, to dating – to themselves! But is this info helping or hurting brands trying to reach this oh-so-desirable generation as it enters its...

Hashtags: How to Use Them & When to Lose Them

Hashtags: How to Use Them & When to Lose Them

Hashtags are a wonderful convention for uniting social users through common topics, and even shining a light on specific brand campaigns. But using them incorrectly can actually hurt your efforts! Here are some best practices to keep in mind. General Dos and Don’ts...