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Disney+ Demonstrates the Power of The Social Analytics Side

The Disney+ launch was everything a brand could want – and then some. Let’s see how the beloved brand demonstrates the power of the social analytics side. And how your brand can do that same! Social analytics intel is the secret sauce that most top brands have...
U.S. Women’s Soccer Team Nets All The Online Love

U.S. Women’s Soccer Team Nets All The Online Love

It’s good being Alex Morgan these days, or any member of the U.S. women’s soccer team for that matter, as they’re riding high on a wave of online love as America’s sweethearts on and off the soccer field. Their multi-faceted notoriety benefits their sport, of course,...

5 Marketing Opportunities Brands Missed This Independence Day

5 Marketing Opportunities Brands Missed This Independence Day

  The 4th of July is replete with positive sentiment for brands to take part in. But many miss out – or end up barking up the wrong tree, as they follow the crowd with those same ol’ “Happy 4th!” posts that are largely ignored. Here’s how to create online fireworks...

Instagram Analytics Enhanced by Next Generation AI

Instagram Analytics Enhanced by Next Generation AI

With a channel as important as Instagram – especially for businesses and brands where visuals and lifestyle “sell” – understanding Instagram Analytics is table stakes. So, what should brands focus on? Here’s what! What Instagram Offers First things first, Instagram...

Where Social Analytics and AI Converge

Where Social Analytics and AI Converge

Social analytics and Artificial Intelligence (AI) are converging in exciting new ways, offering amped up predictive capabilities that make brand marketing more powerful than ever. The two have morphed into one intuitive offering that creates exciting possibilities for...

23 Surprising Social Listening Stats

23 Surprising Social Listening Stats

Social listening has created a whole new world of possibilities for marketers, and offers a host of both challenges and opportunities. We have some surprising stats that demonstrate each, while offering insight to inform your next campaign strategy session. Before you...

Finding Relevant Influencers with Instagram Analytics

Finding Relevant Influencers with Instagram Analytics

Influencers are a big deal – especially for brands where aspiration to a certain lifestyle is part of the marketing strategy. Instagram is a major channel for such influencers to be found – which is why Instagram analytics should be a crucial component of your...

The Social Sentiment Power of Brands’ Everyday Audience

The Social Sentiment Power of Brands’ Everyday Audience

With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. Here’s why it’s a...

Identifying Trends or Trouble Before They Become Tsunamis

Identifying Trends or Trouble Before They Become Tsunamis

Social media trends can be TNT for brands, offering explosive results and placing them solidly on potential consumers’ radar – but oftentimes, not in a good way. At least not the type of trends we have in mind! Using social listening, brands are able to head off...

Brands Missing Out on Segments by Misunderstanding Slang

Brands Missing Out on Segments by Misunderstanding Slang

Many brands are ‘living their best life’ these days thanks to social media, while others are left languishing and wondering why they can’t connect. Brands miss out on key segments when they misunderstand audience interests and modes of communication, including slang,...