Joe Exotic VS the Coronavirus
In times of pandemic you need distraction to keep a level of normalcy in your life. Enter Joe Exotic, who is only one charismatic leap from our current surreal state, to another more deliciously seasoned consomme of mind-blowing realities. There will be no spoilers...
Color Consumers Covid-green, From Supply Chain Disruptions
As consumers everywhere are faced with product shortages, what is considered disposable and what can be re-used has changed amid the outbreak of the Coronavirus. And you can color businesses and consumers Covid-green, from these supply chain disruptions. What Isn't...
AI Being Used for Nefarious Purposes
It used to be said that a picture was worth a thousand words ... these days, a picture is worth a thousand questions. What you can’t see can hurt you. AI is being used for nefarious purposes, and many are zooming around online, unaware. And we’ve developed a solution....
7 Ways to Fail in a Crisis
Knowing how to effectively handle crisis situations is critical if a company is to survive a PR nightmare. Most brands think they know what to do, but do they know what not to do? Here are the top 7 things brands should not do in a crisis. The Essentials In business,...
Cauliflower Trend That Consumers Love & Restaurants Need
Cauliflower pizza. Buffalo cauliflower. Cauliflower crackers. It seems that no matter what you’re craving these days, chances are, there is a healthier alternative made out of none other than . . . cauliflower. Are you doing your part to take advantage of this trend...
eLearning Challenges Homebound Families Face & Solutions Smart Brands are Offering
What can companies learn from the eLearning challenges that homebound families are facing? Smart brands can use this information to offer solutions and build their consumer base. With schools around the country closed due to Coronavirus, many institutions are handling...
eCommerce Brands Winning Market Share with Social Insight
Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. Let’s look at few companies and see how they did it. Staying on top of...
Cause Marketing for Coronavirus & Beyond
Companies should be focused on their CRM strategies all year round, not just when a crisis like COVID19 strikes and impacts business as usual. Studies have proven that consumers want to buy products and support businesses that give back to the community. But even if...
Luxury Retailers Capture Consumer Love with Online Events
Businesses and consumers are operating in a new reality as they pull together to fight the Coronavirus pandemic. How do companies stay on the consumers’ radar with business closures and mandated quarantines? The answer is with a little creativity, ingenuity and...
The Evolving Food Delivery Market
Consumers are embracing the Evolving Food Delivery Market - especially as COVID-19 continues to spread. And food chains and eateries are scrambling to fill orders, as long as they can stay open. Today’s fast-paced society requires businesses to constantly evolve in...
Entertainment Hit Hard by Coronavirus & Considering Innovative Solutions
As the fear of a global pandemic is upon us, consumers are being forced to adapt to new ways of living and socializing, as school and work closures leave millions in seclusion at home. While the population wrestles with the closing of stores, restaurants, and banks,...
Harnessing Powerful Personalities to Connect with Consumers
Brands need ways to sway consumer love in their favor. And possibly the most effective way to do this is through influencers marketing. Let’s explore how you can harness these powerful personalities to connect with your consumers on your behalf. The Power of...
How Has The Coronavirus Impacted Corona Beer?
One of Quid’s most powerful text analysis use cases is to help companies and brands identify and prepare for potential PR crises. Our software allows you to identify what blogs, social media, and publications are saying about your organization so you can identify the...
How Will Advertisers Reach Sports Fans with The World Stuck Inside?
With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing...
Consumers’ Values Should Direct High Stakes Crisis Response
You’ve spent years building your brand and one hiccup sends things south. Do you have an action plan in place to respond quickly? Hotwire Global understands that consumers’ values should direct any high stakes crisis response, as do other online leaders with their...
Consumers Dislike Sound & Other Timely Trends
Knowing how to advertise to a diverse crowd of consumers can be tricky, and a little more time consuming than most businesses would like. Adding to that complexity, current trends indicate that consumers dislike sound in their ads. And there’s more. Let’s take a quick...
Social Analytics Expertise Required for Today’s Strategic Decision-making
When you’re an executive looking to roll out a new promotion, manage a crisis, identify an influencer or monitor your brand’s health, a lot of work has to be done. And there’s one constant with all of it - the need for social analytics expertise and social listening...
The Consumer & Market Insight Around Being Green
Kermit the Frog once said, “It’s not easy being green.” Maybe that was true at one time – but today, people are lining up to turn green, so Kermit would be in good company. And no, we aren’t talking about ecologically, though that’s certainly a trend too. Consumers...
Join The
15,723 People
Who have subscribed to our blog
Sign up to receive the latest updates