Just Cancel It: Nike Responds to Influencer Sentiment Around Shoes
How fast can your brand pivot – and what criteria would you use to justify a costly product design decision? Nike’s ‘just do it’ slogan morphed Matrix-style into ‘just cancel it’ when presented with insight it hadn’t considered. Let’s explore the influencer sentiment...
2019 Social Analytics Guide to Influencer Marketing on Reddit
Reddit influence is one of the best kept secrets in many a brand’s marketing toolbox, primarily because it’s a tough nut to crack. Fortunately for you, we’ve done the heavy lifting and created the 2019 Social Analytics Guide to Influencer Marketing on Reddit to help...
U.S. Women’s Soccer Team Nets All The Online Love
It’s good being Alex Morgan these days, or any member of the U.S. women’s soccer team for that matter, as they’re riding high on a wave of online love as America’s sweethearts on and off the soccer field. Their multi-faceted notoriety benefits their sport, of course,...
July 4th Competitive Eating Contest Creates Some Tasty Social Sentiment
While most make plans to watch fireworks and spend time with family or friends for this fabulous fourth, a few hearty souls are busy prepping for a very different kind of Independence Day – eating till they can’t breathe comfortably at the July 4th competitive eating...
5 Marketing Opportunities Brands Missed This Independence Day
The 4th of July is replete with positive sentiment for brands to take part in. But many miss out – or end up barking up the wrong tree, as they follow the crowd with those same ol’ “Happy 4th!” posts that are largely ignored. Here’s how to create online fireworks...
9 Niche Audiences That Social Analytics Reveal for Agencies & Brands
Some days, it’s hard to get those creative juices flowing when it comes time for campaign creation. We’re here to help with nine niche audiences that social analytics reveals for brands and agencies – an ‘off the beaten path’ collection to inspire exploration,...
Instagram Analytics Enhanced by Next Generation AI
With a channel as important as Instagram – especially for businesses and brands where visuals and lifestyle “sell” – understanding Instagram Analytics is table stakes. So, what should brands focus on? Here’s what! What Instagram Offers First things first, Instagram...
Identifying Issues, Influencers and Ideas with Twitter Analytics
Twitter is still an important channel for most brands – but are you maximizing its potential? Here’s how to use Twitter Analytics to drive inspiration, brand health, and more! What’s Happening in the Twitterverse? When you’re looking for a jumping off point, it’s easy...
Exploring The New Era of Social Analytics at NetBase LIVE in London!
With summer just kicking off, we couldn’t think of a better way to spend our time than in London with hundreds of our favorite people! We hosted our latest NetBase LIVE London on 19-20 June and attracted quite a crowd, with over 150 social media experts, enabling us...
Where Social Analytics and AI Converge
Social analytics and Artificial Intelligence (AI) are converging in exciting new ways, offering amped up predictive capabilities that make brand marketing more powerful than ever. The two have morphed into one intuitive offering that creates exciting possibilities for...
23 Surprising Social Listening Stats
Social listening has created a whole new world of possibilities for marketers, and offers a host of both challenges and opportunities. We have some surprising stats that demonstrate each, while offering insight to inform your next campaign strategy session. Before you...
Announcing NetBase AI Studio – It Changes Everything You Know About Analytics
For anyone who’s ever wondered how it must have felt to be an Apple employee in the days before the iPhone was first released… we have an idea. With the announcement of our new Next Generation Artificial Intelligence Platform, we’re feeling the same level of “this is...
Creating a Crosstab Comparison for Competitive Intelligence
Because no brand exists in a vacuum, it’s important for all brands to assess their success within the context of competitors. Creating a Crosstab Analysis is how you do that. What’s the Value of Crosstab Analysis? Though there are several ways to view and interpret...
What Brands Need to Know When Partnering with Athlete Influencers
Athletes can be powerful and inspiring role models whose stories motivate your audience to embrace your brand – which is why they’re so often brought on as brand ambassadors and influencers. But what happens when your star influencer goes off the rails? Here’s what...
Finding Relevant Influencers with Instagram Analytics
Influencers are a big deal – especially for brands where aspiration to a certain lifestyle is part of the marketing strategy. Instagram is a major channel for such influencers to be found – which is why Instagram analytics should be a crucial component of your...
The Social Sentiment Power of Brands’ Everyday Audience
With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. Here’s why it’s a...
Identifying Trends or Trouble Before They Become Tsunamis
Social media trends can be TNT for brands, offering explosive results and placing them solidly on potential consumers’ radar – but oftentimes, not in a good way. At least not the type of trends we have in mind! Using social listening, brands are able to head off...
Brands Missing Out on Segments by Misunderstanding Slang
Many brands are ‘living their best life’ these days thanks to social media, while others are left languishing and wondering why they can’t connect. Brands miss out on key segments when they misunderstand audience interests and modes of communication, including slang,...
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