Cosmetics Brands’ Untapped Insight Offers Ingredients for Success

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand...
AI Helping Restaurants Navigate the Future of Food

AI Helping Restaurants Navigate the Future of Food

Tastes change all the time, but rarely do we see significant shifts to/away from traditional staples in a given geography. But that is precisely what’s happening now. We have three bold food trends headed our way. And AI is helping restaurants stay ahead of them, and...

Brands Need AI-Powered Social Analytics, Not Hotdogs

Brands Need AI-Powered Social Analytics, Not Hotdogs

Basing important strategic decisions on AI-powered social analytics, at least in part, is wise. But only if the analytics are auditable. Otherwise, you’ll do just as well asking a magic 8-ball for answers or relying on a poorly programmed image recognition app! Here’s...

How to Listen to Quiet Consumers

How to Listen to Quiet Consumers

Who knew cranberry juice could be controversial? 113 Industries did, thanks to their advanced social media analytics understanding! They used Next Gen AI to listen to quiet consumers and found the next $100M idea for Ocean Spray. Let’s see how they did it – and how...

NetBase LIVE L.A. – First Day in Pics!

NetBase LIVE L.A. – First Day in Pics!

We just wrapped up Day One of NetBase LIVE in L.A. and are headed back today for Day Two! We'll have an in-depth recap soon, but here’s a quick look at top moments we hope you didn’t miss! And if you did, there’s still time to join us next month, November 12 and 13...

Avoid Brand Confusion with Social Analytics

Avoid Brand Confusion with Social Analytics

Kim Kardashian West’s SKIMS were initially envisioned as Kimono, but the brand confusion – and cultural appropriation concerns – led the mega-star down a different path. One that social analytics helps brands identify the first time around, to avoid this sort of...

Social Media Industry Report 2019: Media & Entertainment

Social Media Industry Report 2019: Media & Entertainment

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. And we have a preview of the...

Understanding and Redirecting Off-topic Brand Mentions

Understanding and Redirecting Off-topic Brand Mentions

When caught in the crosshairs of off-topic brand mentions, it’s important to know what’s happening and why. And having the ability to quickly assess whether your brand should be redirecting or embracing the activity – in real-time, is essential. Otherwise, brands may...

Bad Data Series: Mars Declined Candy Cameo in E.T.

Bad Data Series: Mars Declined Candy Cameo in E.T.

 Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...

Are Retail Banks Getting Smarter with Customer Feedback?

Are Retail Banks Getting Smarter with Customer Feedback?

Customer feedback is crucial in any industry. Its true power lies in an institution’s ability to capture, understand and adapt to its clientele’s needs. But are retail banks getting smarter with customer feedback, or allowing it to fester unchecked? Let’s find out . ....

Breaking Bad News to Clients, Backed Up by Social Insight

Breaking Bad News to Clients, Backed Up by Social Insight

Social media has changed the world we operate in across the board.  No clearer is this than when something goes ‘viral’ for the wrong reasons.  Social analytics can help keep tabs on your client’s online reputation and if something does go ‘off rails’, breaking bad...

AI Studio Offering Automated Theme Discovery to Everyone!

AI Studio Offering Automated Theme Discovery to Everyone!

You’ve undoubtedly heard about AI Studio and have been eagerly awaiting its release. But in case you haven’t, you may not realize how huge this news is. And AI Studio offering automated theme discovery to everyone is a game changer. Truly. And it’s just the first...

Switching to Business Mode in Instagram

Switching to Business Mode in Instagram

Searching for ways to boost your Instagram marketing? Many brands are unaware of how crucial it is to have both your brand and any partners (including influencers) switch to business mode in Instagram. We’ll explain why this is, and what business accounts, as well as...

The NetBase LIVE Lineup You Can’t Miss

The NetBase LIVE Lineup You Can’t Miss

In two short weeks, NetBase LIVE is on the road again. On October 22 and 23, we’ll be in Los Angeles sharing insight to help brands transform and confidently enter the new era of social analytics. And the NetBase LIVE lineup is one you really can’t miss. If you work...