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Emerging Advertising Trends for Sporting Events

As sports leagues are restarting, there's a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. So, how will they attract advertising?...
The 2020 Complete Guide to Instagram Listening Strategy

The 2020 Complete Guide to Instagram Listening Strategy

There are so many reasons for every brand to be actively participating – or at the very least, listening – on Instagram. And our 2020 Complete Guide to Instagram Listening Strategy shares everything brands need to succeed on the wildly popular platform! Instagram...

Surprise & Delight Consumers with Predictive Insight

Surprise & Delight Consumers with Predictive Insight

What if your brand could create a stronger relationship and bond with your consumers worldwide? That is exactly what Pamela Mitto, Manager of Technical Research with Coca-Cola, and Anupam Singh, Co-Founder and President of 113 Industries, were able to do using...

Sobriety, St. Patrick’s Day and Sales in the U.S.

Sobriety, St. Patrick’s Day and Sales in the U.S.

“Everyone is Irish” and preparing for the yearly showdown of green beer and Irish Whiskey, but with everyone now staying home due to Coronavirus concerns, there seems to be little to celebrate. Planning ahead for next year, when restaurants, clubs and bars will, once...

Welcome to Next Gen AI: Helping Brands Predict Trends

Welcome to Next Gen AI: Helping Brands Predict Trends

There are so many ways social analytics helps brands win, though some of those ways are much more exciting than others. Customer care is a must, of course - but it’s pretty boring to talk about. Not so with trends. When we see next generation AI helping brands predict...

Die 21 besten Social-Media-Tools 2020

Die 21 besten Social-Media-Tools 2020

Trends wechseln, Technologien werden fortschrittlicher und dementsprechend werden auch Social-Analytics- und Social-Media-Management-Tools zunehmend leistungsstärker. Was sind die besten Social-Media-Tools, die Sie 2020 auf dem Schirm haben sollten? Hier finden Sie...

TikTok’s Social Listening Helps Capture New Demographic

TikTok’s Social Listening Helps Capture New Demographic

With a mission of “enabling everyone to be a creator, and encouraging users to share their passion and creative expression through their videos,” TikTok has become a favorite among Millennials and Gen Z, with over 1 billion downloads. So, why are they advertising when...

Alles über Social Media Monitoring

Alles über Social Media Monitoring

Obwohl Social Media Analytics seit nunmehr zehn Jahren ein gängiges Business-Tool ist, sind für diejenigen, die seinen Fortschritt nicht verfolgten, verschiedene Aspekte weiterhin geheimnisvoll und verwirrend. Und durch die kontinuerliche Weiterentwicklung der...

Brands Winning Consumer Kudos with Climate Change

Brands Winning Consumer Kudos with Climate Change

As climate change’s cataclysmic date with our own humanity looms greater on the horizon, with experts predicting that we have less than 20 years to reverse or limit our own effect on the planet, consumers are becoming increasingly aware of their ability to do good by...

Seeking Uncomplicated Access to Social Analytics Insight

Seeking Uncomplicated Access to Social Analytics Insight

Consumer love is a like a hockey puck face-off at the start of a game, with brands vying to gain control of the consumer conversation. And it’s a challenge they face anew each day. So, it’s no wonder that brands are seeking uncomplicated access to social analytics...

How Consumer & Market Intelligence Can Cut Uber’s Costs

How Consumer & Market Intelligence Can Cut Uber’s Costs

Uber is beating projected growth expectations to the joy of investors, but there’s a catch. A couple of catches actually. Uber’s spending is significant, and its profitability is based on adjusted EBITDA. Consumer and market intelligence can cut Uber’s operating...

NetBase Quid World Tour: Charlotte, Dallas & Austin

NetBase Quid World Tour: Charlotte, Dallas & Austin

After kicking things off in San Francisco, the NetBase Quid World Tour hit its next stops in Charlotte, Dallas and Austin. We have a recap of each below. And if reading it makes you feel all kinds of FOMO, fear not! We have more World Tour dates scheduled – check them...

Spring Break Sentiment is Shaky This Year

Spring Break Sentiment is Shaky This Year

Spring Break is time for college kids and families to escape for a bit from the stresses of everyday life, but sentiment around travel is a bit shaky this year. With social listening and market research, we’re seeing some stress accompanying the planning process right...

How to Manage & Respond to Crises Using Social Analytics

How to Manage & Respond to Crises Using Social Analytics

Mishaps happen to every brand at some point. And it is not the level of severity that differentiates them from each other, rather its the sophistication of a brand’s response. Because, when brands get crisis response wrong, they go viral for all the wrong reasons. The...

Burger King Wins CPG Gold with Mold

Burger King Wins CPG Gold with Mold

Burger King did something crazy last week – crazy like a fox. By showing its burger become super gross over time, it created buzz that has to be leaving competitors clamoring for a taste of BK’s online savvy. How did the king of burgers come up with an idea the...