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SPAM Bucking Trends & Winning Love in Impossible Market

There’s a lot to love about SPAM, but who knew it would be winning this much love in such an impossible market? But it has. Having just recorded its fifth straight year of record-breaking sales, does SPAM know something other brands don’t? Next generation AI-powered...
23 Surprising Social Listening Stats

23 Surprising Social Listening Stats

Social listening has created a whole new world of possibilities for marketers, and offers a host of both challenges and opportunities. We have some surprising stats that demonstrate each, while offering insight to inform your next campaign strategy session. Before you...

Finding Relevant Influencers with Instagram Analytics

Finding Relevant Influencers with Instagram Analytics

Influencers are a big deal – especially for brands where aspiration to a certain lifestyle is part of the marketing strategy. Instagram is a major channel for such influencers to be found – which is why Instagram analytics should be a crucial component of your...

The Social Sentiment Power of Brands’ Everyday Audience

The Social Sentiment Power of Brands’ Everyday Audience

With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. Here’s why it’s a...

Identifying Trends or Trouble Before They Become Tsunamis

Identifying Trends or Trouble Before They Become Tsunamis

Social media trends can be TNT for brands, offering explosive results and placing them solidly on potential consumers’ radar – but oftentimes, not in a good way. At least not the type of trends we have in mind! Using social listening, brands are able to head off...

Brands Missing Out on Segments by Misunderstanding Slang

Brands Missing Out on Segments by Misunderstanding Slang

Many brands are ‘living their best life’ these days thanks to social media, while others are left languishing and wondering why they can’t connect. Brands miss out on key segments when they misunderstand audience interests and modes of communication, including slang,...

June Weddings Offer Brands Huge Social Love to Put to Work

June Weddings Offer Brands Huge Social Love to Put to Work

Among the other spring occasions brands have to work with – both for selling and connecting to social audiences – are weddings. With June a particularly big month, with 12 percent of couples  walking down the aisle, what can brands learn and leverage, whatever their...

Enhancing Twitter Analytics Advertising Options

Enhancing Twitter Analytics Advertising Options

Though the approach has changed, advertising is still a big part of how brands use Twitter – and the social analytics found there. To that end, Twitter offers built-in analytics to help brands understand their audiences – but AI Analytics can supplement that data for...

Brand Marketing Awesomeness for #PrideMonth

Brand Marketing Awesomeness for #PrideMonth

The month of June offers brands a positive and vibrant way to connect with audiences for Gay Pride festivities. And we have more than a few highlights to share, along with a look at the customer understanding excellence these efforts demonstrate. Where It Started It’s...

Using Social Media Insight to Inform Competitive Intelligence

Using Social Media Insight to Inform Competitive Intelligence

Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. Let’s see how...

National Donut Day Analysis: Sentiment is a Slam ‘Dunk’

National Donut Day Analysis: Sentiment is a Slam ‘Dunk’

Social engagement doesn’t have to be – and shouldn’t be – limited to your own brand campaigns, or interactions initiated by customer service issues. Holidays like National Donut Day offer brands a chance to talk to social audiences like a person – especially when the...

Top Summer Grilling Trends, Sourced from Social Sentiment

Top Summer Grilling Trends, Sourced from Social Sentiment

People are getting excited about summer – and grilling! But it’s not your parents' BBQ that has the internet abuzz. Times have changed. And retailers of the CPG variety would do well to monitor such sizzling hot social sentiment around summer grilling trends, as there...

The Social Sentiment Behind Milkshakes Making a Comeback

The Social Sentiment Behind Milkshakes Making a Comeback

As summer approaches in the Northern Hemisphere, thoughts of cold, creamy beverages take hold – and quick-serve brands eagerly comply and compete. What are folks saying about milkshakes, and how are popular brands doing as milkshake season begins? Trends Affect Social...

Deep Data Dives with CBD, BVK and Bradley & Montgomery

Deep Data Dives with CBD, BVK and Bradley & Montgomery

  We hear from agencies a lot, particularly those edging out competitors for big brand business. And their key differentiator hinges on their ability to very finely, and accurately, slice and dice customer experience data, taking deep data dives to create winning ...

Surprising Sentiment of the Champions League Final

Surprising Sentiment of the Champions League Final

Taking advantage of big moments shared by large audiences is a great way to put your brand out there. But before you can take part in the conversation, you need to understand what it is, and what’s driving the sentiment behind it. As we head into (at press time) the...