You arrive in the morning, log in, and are floored to find out your company is at the center of a social media crisis. Maybe angry customers are ranting on Twitter with the #FAIL hashtag. Activists may have hijacked your organization’s Facebook Page. A YouTube video critical of your company has gone viral. Are you prepared?
You will be if you attend our May 13 webinar with featured speaker Ann Marie van den Hurk. An expert in social media crisis communications, Ann Marie will offer advice on how to avoid a social crisis and how to manage one—should you find yourself having to do that.
Ann Marie will cover:
- Why it’s essential to have a social media crisis communications plan
- Key areas your plan should cover
- Getting out in front of a crisis
- Integrating social media crisis communications into your existing social and digital plan
- How handling a crisis in the age of social is different from pre-social days
She will also cover case studies of how companies have dealt successfully with social crises.
So register today and find out what you need to know to be ready if a social crisis hits.
About Ann Marie van den Hurk
Ann Marie van den Hurk, Author, PR Professional
Ann Marie is an award winning PRSA-accredited hybrid public relations counselor bridging the gap between traditional PR and social media. She has over a decade of intensive experience assisting businesses and non-profits in taking leadership in sensitive issues, crisis communications and reputation management; in navigating successfully digital media including website, social networking, blogging, and micro-blogging; and development and implementation of strategic communications/public relations plans and programs. In spring of 2013, Ann Marie published her first book, Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL through Que.