Social monitoring of seasonal trends is important, and this time of year no holiday or event is more important than the limited time sale of Girl Scout Cookies!
How to Track a Trend
A tool like Instant Search is ideal for getting the initial lay of the land on any trend or topic you want to better understand.
When we do a simple search on the term “Girl Scout Cookies” we get a lot of information. Particularly revealing are the Top Hashtags and Top Posts on Twitter (where the bulk of the social conversation is happening).
Among the many Top Hashtags are words like “vegan,” “marijuana” and “cannabis community.” These are all terms the Girl Scouts of America might want to be aware of.
You can easily click on each hashtag to see what else is being said, or change your search terms to include additional topics you want to focus on.
The Popular Posts also offer up a quick variety of insights – from remembering the cookie mania at last year’s Oscars, to people helping their favorite Girl Scouts sell, to ecological concerns about the use of palm oil in their production.
Brands looking for an angle on the Girl Scout Cookie discussion should find out where their audience stands before entering the conversation.
But it’s time to ask a more serious question: Which Girl Scout cookie represents your celebrity BFF? We’ve got the answers!
Star-studded Cookie Love
There are a number of cookies on offer this season, listed below. For each we searched on the cookie name and looked at the Top People to see who was getting the most engagement or professing their Girl Scout Cookie love. Here are our results:
Thin Mints – Jennifer Garner
If you love Thin Mints, your celeb BFF is Jennifer Garner. Like Jen you are a go-getter devoted to your kids’ success. What people love about you? You’re just a regular person like everybody else.
Samoas – Conrad Thompson
A love for Samoas aligns you with wrestling podcaster and financial guru Conrad Thompson. You’re a mix of sassy and serious – as only someone who loves wrestling, but also debt management, could be.
My name is Conrad Thompson and I approve this message.
Samoas and Thin Mints are the World and Universal Champions of the Girl Scout Cookie Universe. https://t.co/RzEqqDdstw
— Conrad Thompson (@HeyHeyItsConrad) February 22, 2018
Tagalongs – Wil Wheaton
You know who you are, and you aren’t afraid to embrace it. Just like famous “geek” Wil Wheaton, you laugh all the way to the bank, and use your good fortune to collaborate on new projects. Like the perfect beer to pair with some Tagalongs.
— Stone Brewing (@StoneBrewing) February 22, 2018
Trefoils – Leonard Fournette
Leonard Fournette likes trefoils? Bet. That’s my new favorite 😂😂
— 🌞 (@may31st__) February 18, 2018
Do-si-dos – Sophia Benoit
Your devil-may-care attitude makes your best bestie comedian Sophia Benoit. Like most stand-ups, she’s not afraid to take an unpopular stance – like choosing often overlooked Do-si-dos as her fave cookie. As friends go, she’s ride or die.
No one: sophia tweet out all your opinions on Girl Scout cookies !!!
Me: do si dos and trefoils get forgotten but are actually some of, if not, the best cookies. Samoas and Tagalongs are too rich to eat more than one cookie. There’s a reason thin mints are classic; freeze them
— Sophia Benoit (@1followernodad) February 15, 2018
Savannah Smiles – John Legend
John Legend is your BFF. You both share the kind of confidence that doesn’t stop you from publicly (during the Oscars, no less!) buying a cookie many don’t seem to care for. But you don’t follow the crowd.
— Taylor Cole Miller (@taycole) February 12, 2018
Toffee-tastic – Mike Emanuel
Fox News Correspondent Mike Emanuel knows the importance of getting all the facts before making a decision – and so do you. You may have your favorites, but you’ll always try something new. Especially for someone you love.
Girl Scout S’mores – Everyone is Your Best Friend!
When you’re as popular as these cookies, you can’t limit your love to a single person! These cookies scored 100% on Net Sentiment – underscoring the importance of not making assumptions, in case you thought Thin Mints were tops.
Thin Mints sentiment came in at 29%. But that’s not the end of the story either. With sentiment, you’ve always got to look deeper to see what’s behind the emotion.
In the case of Girl Scout S’mores cookies, there’s a lot of love that they’re vegan. As for Thin Mints – which are also vegan – the lower sentiment is often because they’re unavailable.
The new S’mores Girl Scout Cookie is vegan!!! https://t.co/zg1HvvZ2nL
— Mercy For Animals (@MercyForAnimals) March 31, 2017
So putting all fun aside, remember these tips for effectively tracking and leveraging trends:
- Start with a basic look at the conversation
- Dial into sentiment of key themes
- Assess your audience to know what matters to them
- Continue social monitoring in real-time as you join the conversation, and tweak as needed
And of course reach out to us when you’re ready to put our social monitoring tools to work!