BOOST YOUR CAMPAIGN PERFORMANCE: SEGMENT YOUR AUDIENCE
The success of any marketing campaign depends on reaching the right audience with the right message. Customer experience analytics provides the necessary intelligence to create campaigns that connect emotionally with your target customers and get them to take action.
KNOW YOUR TARGET AUDIENCEKnowing your audience well enough to connect authentically requires bringing traditional data sources like internal purchase trends, customer surveys, and focus groups together with the rich data social provides to unlock a unified customer experience perspective that rivals old school marketing and campaign planning.
- Bring survey data, focus group research and social insights together for a comprehensive profile of your audience
- Discover interests, affinities, and life stages that make your audience unique vs. the general population
- Uncover the emotional and behavioral insights that drive engagement
HEAR HOW THEY TALK ABOUT YOUR PRODUCTSCustomer experience analytics exposes authentic customer feedback to reveal how audiences talk about your brand and products. Use their own language to influence your messaging and maximize engagement.
- Bring together all sources of customer feedback including social, traditional research, and more for a dimensional view
- Understand exactly why certain segments enjoy your product in their own words
- Uncover emotional and behavioral drivers that get them to act and use this knowledge to emphasize your strengths
KNOW WHAT THEY CARE ABOUT BEYOND YOUR BRANDUnderstand in real-time all your audience is thinking and feeling beyond your brand to create authentic connections to boost campaign performance. Discover what is unique about your audience to know how to create truly amazing and engaging personalized experiences.
- Go beyond demographics and define custom audiences based on behaviors, life stage, interests and much more
- Inform your creative and content decisions based on what customers are sharing, consuming, and engaging
- Get a real-time view of audience interests and actions right now to connect with them in relevant and authentic ways