TUE, AUGUST 11TH
Customer Spotlight Series – #TRIGGERED – How Brands Can Be Proactive and Reactive to Their Audience’s Needs – presented by Moxie
With an ongoing global crisis, brands are looking to navigate the abnormal “new normal” we find ourselves facing. So how do we as marketers help our clients do that? The answer is quite elementary, my dear Watson – Social Listening. Specifically, using NetBase’s “Triggered Alerts” feature for both proactive and reactive monitoring. Through this, we can stay in touch with our audience’s needs and ensure that brands are providing applicable value (proactive), as well as identify potential crises at their onset and get ahead of them (reactive).
THUR, AUGUST 13TH
Customer Spotlight Series – How Social Listening Adds Value to Earned Media Efforts – presented by Identity
As digital professionals and social media strategists are being asked with increasing frequency to support cross-functional campaigns, it’s important to identify where and how social listening adds value. In this session, you’ll learn how social insights can be leveraged to support public relations and earned media during exciting campaign moments and times of crisis.
TUE, AUGUST 18TH
Customer Spotlight Series – The Case for Innovation: Every Problem Is A People Problem – presented by Chemistry
The world is calling for innovative thinkers. But how? Where? Whatever the job or department, everyone faces problems — small, big and gargantuan. To tackle those problems, we need to devise creative, more innovative solutions faster than ever. How do we find the narratives in the numbers? The story from the data? Join us as we debunk the myth on innovation as intimidating and talk about the ways of working with data so that creativity can flourish.
THUR, AUGUST 20TH
Customer Spotlight Series – Mapping Online Audience Behaviour with Opus – presented by APCO
Learn how to influence prevailing narratives that shape public opinion by using third-party data and Opus to understand the stakeholders who create and amplify key messages
TUE, AUGUST 25TH
Customer Spotlight Series – Reinvigorating a Classic American Brand: How Fitzco Made the Familiar Surprising and Earned a Shorty Award Nomination for French’s Mustard – presented by Fitzco
All brands strive to create ideas that get people talking. But what actually gets people passionate enough that they’ll express their opinion publicly? That’s where social listening comes in. By using NetBase, we were able to discover topics that our audience would truly react to. Ultimately, these insights informed an idea that put our clients at the center of cultural conversation and more importantly, positively impacted business.
THUR, AUGUST 27TH
Customer Spotlight Series – Are We All Secretly Vegans? Consumer Product Demands in a New Plant-Based World – presented by Int’l Flavors & Fragrances
Using NetBase and Quid as digital tools to discover the features and KPI’s that consumers will need in the new Plant-Based era. How IFF is prepared to meet future demands knowing that one-size does not fit all, and implementing Taste Design ™ for plant-based product development, being prepared for customer’s opportunities to meet consumer’s new demands.
THUR, AUGUST 27TH
7 Ways To Unlock Brand Success Through Social & News Media Analytics
Join us to learn seven of the most important social and news media analytics best practices to maximize brand impact. Using examples from market leaders such as Mercedes-Benz, Gucci, Burberry, and Sky TV, experts from NetBase Quid will provide practical, how-to information on key business-related uses, including:
- Using data to perform competitor analysis and anticipate trends in your vertical
- Tapping into consumer and market intelligence to retain customers and manage your community
- Measuring your actions’ ROI