tHURS, OCTOBER 31ST
9:15 am GMT
Social media week london
How to Use Social Media Insights to Boost Your Marketing Strategy
Consumers are savvier, more mobile and more demanding than ever before. They want to be in control and they want their expectations to be managed. And they want experiences that engage their emotions. All marketers hope to unlock the mysteries of their target audience by using social media analytics. But what every marketer must have are real-time social insights they can trust to empower their teams to make the best decisions for the business. Learn how applying social insights can improve campaigns and enables marketers to have stronger engagement with their consumers.
Jane Fieldsend, Social Insights Manager, L’Oréal UKI
Mariam Asmar, Planning Partner, Digital and Innovation Lead, McCann London
Thomas Curwen, Global Analytics Manager, Huawei
John Tyrrell, Sr VP EMEA Managing Director, NetBase
Fri, november 1st
9:30 am GMT
Social media week london
Campaign Content Strategy: Deeper Insights to Connect Emotionally with Your Target Audience
In this session, join NetBase Solutions’ Jackie Balchin, Senior Strategist, and learn actionable insights that take campaign performance to the next level. Specifically, she’ll explore how global brands like Nike can use social listening for their campaigns pointing to strategies ranging from audience segmentation and targeting, content inspiration and ideation, and real-time measurement and optimization for maximizing engagement. She’ll also share segmenting campaign reactions from the general public and your brand advocates examining if you’re converting your competitors’ brand advocates.
Tues, november 5th
9:00 AM - 11:30 AM GMT
NetBase on Tour London
All year, NetBase has been on the road for a world tour, stopping at cities all across North America, the UK and Europe. And on Tuesday, 5 November, you’re invited to join us from 9:00 – 11:30am at the JW Marriott Grosvenor House in London as we’ll be discussing how social insights can directly impact real business decisions.
Thurs, november 7th
10 AM PST | 1 PM EST
5 Ways Major Brands Leverage Social Analytics: Real-World Best Practices from Luxury to Lingerie
With the world dominated by social media, how do market leaders grow and maintain their brand presence? Learn how global names such as Glossier, Royal Caribbean and Savage x Fenty are employing social media analytics to engage audiences, nurture influencers, understand customer experience and measure the impact of their promotions. Join us as we share detailed case studies and best practices that you can apply to your own brand development.
Thurs, November 7th
9:00 AM - 11:30 AM CET
NetBase on Tour Paris
All year, NetBase has been on the road for a world tour, stopping at cities all across North America, the UK and Europe. And on Thursday, 7 November, you’re invited to join us from 9:00 – 11:30am at the Shangri-La in Paris as we’ll be discussing how social insights can directly impact real business decisions.
Mon, November 25th
10:40 am CET
Digital Marketing World Forum – Amsterdam
Identifying and Amplifying Influencers
Creating ‘journalist-like’ relationships with key influencers is an essential element for increasing brand awareness over social media. Learn key strategies for identifying and activating key influencers that have the right relevance, tone-of-voice, sentiment and communication style to influence your target audience and amplify brand communications in a positive way.
Gilbert Saktoe, Researcher, MetrixLab,
John Tyrrell, Senior Vice President, EMEA Managing Director, NetBase Solutions, Inc.