What is Image Analytics?
Why Images Analytics Matter
Your Social Media Monitoring software must be able to monitor visual content – for misuse of brand logos, as one example – or you’re letting a huge chunk of content slip beneath your radar. Images are increasingly taking over social media and becoming a major way of engaging and talking about your brand. Images are generally more memorable and shareable than text.
There are over 300 million active daily users on Instagram alone, it’s clear images are a huge social commodity. But why is the intent behind sharing images such a big deal? For starters, not all images are accompanied by text. Sometimes the whole point is that words can’t adequately convey the emotion or event, so it’s shared in image form. If your social media listening is all about text, these posts and users aren’t accounted for in your analytics.

3 Things you Need to Know
- Image Analysis is the gathering data from social media images, brand logos, memes etc. and analyzing them to make business decisions.
- The most common use is to focus on improving customer sentiment insights.
- 10% of all photographs made in the entire history of photography were made last year.

FAST FACTS
- Over 350 million new images are uploaded on Facebook and 85 Million images uploaded on Instagram every single day.
- There are over 2.3 Billion social media users of which 1.8 Billion use social media daily.
- The 5 most popular social media sites for images are – Facebook, Instagram, Pinterest, and Twitter, and Tumblr.

The Image Analytics Story
And yet, these social users could be some of your biggest fans! What inspires someone to take and share a picture of your store-front or product if not serious love? These are consumers you want to engage, but without image analytics, there’s no way to understand what your fans are saying and how they are talking about your brand.
I See What You’re Saying
Learn more about Image Analytics and Recognition:

Image Analytics
The New Gold Standard of Social Media Engagement Metrics – and Why You Need Them
Social media content has a very specific role: to inspire engagement by brand followers, leading to better brand awareness, and increased sales. Choosing the perfect content means analyzing and understanding this engagement at the deepest levels – efficiently. Here's...
Social Analytics for Losers – An #OppositeDay Exploration
Happy Opposite Day, everyone! In honor of this auspicious occasion, we've got some tips and tricks on how to use social analytics effectively – as long as you follow #OppositeDay rules. ;) Family knows best Social listening is way overhyped. You don't need a bunch of...
NetBase Retail Industry Best Practices Guide 2018
How can retailers use social analytics to thrive and grow in the era of "me-commerce?" The NetBase Retail Industry Best Practices Guide 2018 has the answers! The tactics highlighted below will apply especially if you're a brand or category owner growing your brand, a...