Executive Team

Meet the leaders of NetBase, a team of seasoned industry executives bringing over 20 years of senior management experience to the social analytics space. They have successfully guided companies through all stages of growth, from startup to IPO to acquisition.

Learn More

Peter Caswell

Chairman and CEO

Peter Caswell, a Silicon Valley veteran, brings to NetBase more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organizations. As CEO of Siperian, Peter
was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and grew revenue by seven times in three years before selling to Informatica for more than $130mm
in January 2010. Previously Caswell served as the CEO at Enkata Technologies and Advent Software where he grew the business 42 percent per year for nine years and achieved more than $2.5B in market capitalization. He has held executive
sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. Peter holds the equivalent of an MBA in Management Studies and a BA in Agriculture from the Seale Hayne College in the United Kingdom.

Learn More

Bob Ciccone

Chief Operating Officer

Bob is COO and EVP of Products, Engineering and Operations at NetBase responsible for product planning, development and the cloud platform. He has over three decades of experience leading technology companies that serve blue chip enterprise customers. Prior to NetBase, Bob served as an Industry Solutions VP at Hewlett-Packard. His other roles included CEO of Cydelity, an online fraud detection solution vendor, EVP and COO of ArcSight, VP at EDS/ATKearney focusing on strategic consulting, and a VP at Oracle leading application solutions and consulting services. Bob started his career as a management consultant with Booz-Allen, delivering business strategies and implementations of major enterprise systems and a systems integrator at Andersen Consulting (now Accenture).

Learn More

Dave Pefley

Chief Financial Officer

Dave joins NetBase with more than 25 years of senior level finance experience, managing rapid growth for public and private technology companies, most recently as CFO of Adaptive Insights, a software as a service (SaaS) leader in corporate
performance management (CPM).

Pefley has held CFO or senior financial leadership roles at companies including Adaptive Insights, KLA-Tencor, Yield Dynamics, Virtutech (a virtualization software company acquired by Intel), and Aspect Development (acquired in one of the largest software
mergers in history). His accomplishments include equity and debt financings, strategic and financial planning, M&A’s, managing investor relations, and supporting revenue growth. He holds a BA from University of California, Davis and
an MBA from Cornell University.

Learn More

Paige Leidig

Chief Marketing Officer

Paige joins NetBase with 20 years’ experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was
responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP, Ariba, Elance, and E*Trade.

Board Members

Learn More

Peter Caswell

Chairman and CEO

Peter Caswell, a Silicon Valley veteran, brings to NetBase more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organizations. As CEO of Siperian, Peter
was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and grew revenue by seven times in three years before selling to Informatica for more than $130mm
in January 2010. Previously Caswell served as the CEO at Enkata Technologies and Advent Software where he grew the business 42 percent per year for nine years and achieved more than $2.5B in market capitalization. He has held executive
sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. Peter holds the equivalent of an MBA in Management Studies and a BA in Agriculture from the Seale Hayne College in the United Kingdom.

Learn More

Don Butler

Board Member – Thomvest Ventures

Don Butler is a Managing Director with Thomvest Ventures. Don’s 20 year career spans a variety of roles with emerging growth technology companies. Don began his career doing investment banking at Lehman Brothers, where he worked on a number
of initial public offerings as well as mergers and acquisitions. Don then did business development on behalf of a number of start-ups in the software and networking industries as a consultant with Asia Pacific Ventures. Don is currently
on the Board of Directors for Axcient, Milyoni, NetBase, scanR, and YottaMark. Don has a B.A. in Chinese from UCLA and M.A.s in both East Asian Studies and Political Science from Stanford.

Learn More

Kip Knight

Board Member – Independent

As President of U.S. Retail Operations, Kip Knight is responsible for driving service delivery of tax and financial services to the company’s 14.5 million U.S. retail clients throughout its nationwide network of company and franchise offices.
Knight joined H&R Block in 2012 and served as President, International and President, Franchise Operations. Prior to joining H&R Block, Knight’s 30-year career has included senior management and marketing positions with P&G,
PepsiCo and eBay. Knight started in marketing research at Burke Marketing Research and has since worked in over 65 countries. He spent 10 years in brand management at Procter and Gamble and worked for 10 years in PepsiCo’s international
restaurant division where served as General Manager of North Latin America and the first head of marketing for KFC International. Knight also served as Chief Marketing Officer for Taco Bell.

From 2002 until 2008, Knight worked at eBay, the world’s largest e-commerce site. He was Vice President of marketing for eBay, North America. Knight is founder of the U.S. Marketing Communication College at the U.S. State Department that
trains diplomats on marketing strategy and implementation. Knight is currently on the Board of Directors at Quiznos. He earned his B.S. degree from Louisiana State University in marketing and his MBA from the University of Cincinnati.

Learn More

Carmen Scarpa

Board Member – Spring Lake Equity Partners

Carmen is a founding partner of Spring Lake Equity Partners. Prior to founding Spring Lake, Carmen served as a Partner in Tudor Investment Corporation’s private equity group, the predecessor to Spring Lake, since 1996. Carmen has focused
on growth companies in the software, internet/digital media, business services and financial technologies sectors. He currently sits on the boards of NetBase Solutions, Inc., Educate Online, Inc., RBM Technologies, Inc., and Batanga,
Inc. Prior investments where Carmen served as a director or was actively involved include Art Technology Group, Chordiant Software, GAIN Capital, TractManager, Velocity, Vurv, and Wimba. Carmen worked previously as an associate at Triumph
Capital Group, Inc., a private equity firm in Boston. Prior to that, he was an assistant to the founder and CEO of Boston Concessions Group and was a corporate finance analyst for Drexel Burnham Lambert, Inc. Carmen earned a Masters
in Business Administration from Harvard Business School and a Bachelor of Arts, magna cum laude, in Economics from Harvard University.