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NetBase AUDIENCE INSIGHTS

Drive higher performing campaigns with more insightful audience profiles. NetBase next generation artificial intelligence (AI) goes beyond basic demographics to unlock real-time psychographic information from millions of consumers to understand what they want, love, need, and buy.

Drive higher performing campaigns with more insightful audience profiles. NetBase next generation artificial intelligence (AI) goes beyond basic demographics to unlock real-time psychographic information from millions of consumers to understand more about them as an audience, including what they want, love, need, and buy.

FOCUS ON UNDERSTANDING THE RIGHT PEOPLE

True customer understanding requires a detailed and real-time view of your buyer personas. Social audience insights enable marketers to enrich existing buyer personas with real-time, self-reported customer data for the most complete picture of who these customers are, how they buy, and what else is important to them.

  • Augment your profiles with social data for gender, age, ethnicity, and life events
  • Build and augment custom audiences based on their email, a list of names, bio terms, and more
  • Analyze 110+ pre-built audiences based on bio terms, hobbies, life stages, and much more

CREATE MORE PERSONALIZED EXPERIENCES

Personalization requires a detailed view of your buyer segments across the customer journey. Unified and real-time analytics from every customer data source helps you know and connect with audiences like never before.

  • Get a real-time view of what your unique audiences are doing right now so you can connect with them in relevant and authentic ways
  • Go beyond demographics to segment audiences by hobbies, professions, affinities, and more
  • Get accurate geo-location for your audiences for regional marketing launches and campaigns

OPTIMIZE YOUR CONTENT

Create a winning content strategy based on real-time knowledge of each audience segment. 

  • Create targeted campaigns with self-reported information on hobbies, interests, and affinities
  • Update your customer journey maps with social insight on how and when they make purchase decisions
  • Know the winning content mix for each of your segments on each of your channels
  • Measure content engagement to know what is working and where improvement is needed

IDENTIFY INFLUENCERS

Leverage the right influencers to speak on behalf of your brand and augment brand interest and purchase intent among your customers.

  • Identify who moves each of your unique audience segments
  • Benchmark sentiment and reactions to different influencers
  • Track campaign reactions only for the people you need to influence
  • Measure influencer ROI post-campaign

DRIVE ENGAGEMENT

Track your audience segments before, during, and after campaigns and crisis situations to understand their reactions and create the right response.

  • Know when your audience is active on social
  • Measure engagement by specific channel to prioritize and schedule your campaigns
  • Understand which segments are most influenced by your campaign and why
  • Get alerts when your audience is talking about you so you can serve up specific messaging and promotions

DEVELOP REGIONAL CAMPAIGNS

Gain valuable location context for all customer-focused programs. Know where in the world your customers are right now, what interests them, and what they are sharing to create regional programs that increase relevance, engagement and acquisition.

  • Measure where your campaigns are most effective geographically
  • Correlate audience locations with other customer data to create powerful experiences for events and marketing campaigns
  • Delight your customers with location-sensitive messages and promotions

BUILD STRONGER RELATIONSHIPS

Build strong relationships and lifelong customers by engaging with them when it matters and in the most authentic way.

  • Compare and contrast different segments for in-depth understanding of what makes them unique and how to connect with them in authentic ways they’ll find difficult to ignore
  • Empower your teams with the hottest trends and most engaging content for specific audiences
  • Know the best times of day to connect with your audience segments 
  • Leverage your audience’s influencers for higher ROI on sponsorships and promotions

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