VOICE OF THE CUSTOMER
Every company collects customer experience data today, however, sitting on quintillion bytes of customer data doesn’t matter much if you can’t transform the data into actionable insights to drive strategic business initiatives. Given that 90% of this data is unstructured makes it difficult and time consuming to analyze, enterprises need a reliable way of analyzing insights from all data sources across the entire organization. By incorporating an omni-source approach to customer experience analytics, strategic brands are transforming customer data into actionable insights to fuel all aspects of their business to drive new and improved customer experiences that grow revenue and increase retention.
ANALYZE DATA FROM ANY SOURCEDon’t let valuable sources of customer insights go untapped! Customer experience data can be found everywhere including surveys, focus groups, social media, CRM data, chat logs, and support forums to name a few. Develop a single source of truth by analyzing customer data from every source including internal sources, external review sites and blogs, and social media.NetBase brings all sources of data together inside one powerful platform for transformative business results. Gain deep and actionable insights about your customer’s satisfaction, purchase intent, competitive preferences, and much more.
- Analyze all sources of customer experience data in a single platform to gain actionable insights to fuel your business
- Eliminate costs and human errors from manual data collection, cleaning, and organization
- Improve business outcomes with a deeper understanding of your customers and their experiences
DELIVER A UNIFIED CUSTOMER EXPERIENCE ANALYTICS TO EVERY STAKEHOLDERCreating a unified view of your customer experience can be complex, and solid strategic brand decisions and programs require visibility across all data silos. That’s where the problem lies. Each department often has its own wealth of customer data, but limited visibility into the data collected by others. Decision-makers then pull information from select sources resulting in conflicting and competing insights and priorities. NetBase aggregates and normalizes all customer experience data eliminating information silos and organizational misalignment. Seeing consistent customer experience insights allows your teams to focus on top priorities and drive real business results.
- Break down information silos to improve business agility and strategic decision making
- Align stakeholders on priorities with a single source of truth for all customer experience initiatives
- Know your customer satisfaction scores and most important KPIs in real-time
FUEL ALL ASPECTS OF YOUR BUSINESSLeading businesses rely on customer intelligence to fuel every aspect of their business. And data-driven insights are the core of their CX programs, leading to highly measurable improvements in purchase rates, recommendations, and loyalty. Using a single powerful analytics platform will guarantee greater alignment and sharper insights for your CX stakeholders including Marketing, Sales, Customer Care, Operations, and Product Development. With exceptionally accurate, normalized data to guide their decisions, they’ll deliver incredible results:
- Improve brand health and respond to crises in real-time
- Significantly boost campaign performance and maximize product launch results
- Lower customer care costs and improve customer engagement and satisfaction
We are proud of our partnership with NetBase. We share common vision and objectives on the quest for actionable insights from the endless source of social data.
DRIVE BRAND DIFFERENTIATION AND CUSTOMER LOYALTYCustomer-centric companies are 60% more profitable than their competition, so understanding your customers and their customer journey is a key differentiator for your business. But as the customer journey continues to grow in complexity, there are a myriad of data points associated with every customer interaction. Customer Experience (CX) leaders listen at every stage of the customer journey to identify opportunities to improve the customer experience at every touchpoint. These aggregated insights drive higher customer focus throughout the company, deeper alignment across departments, and more effective customer experience programs.
- Drive customer acquisition and retention throughout the customer journey
- Create amazing experiences that differentiate you from the competition
- Improve customer sentiment, brand passion, and loyalty