NETBASE ON TOUR

Event Information:


At our breakfast seminars, you’ll learn secrets from social media rock stars and see how the power of social media analytics can drive every aspect of your business. Be on the lookout! We’re coming to your city where you’ll get the opportunity to learn from NetBase experts, partners, and customers, not to mention our great sponsors.


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Michael Fenech

Global Social Content and Strategy Lead

Western Union


Presenting

Micro-influencers: a unique approach for a global brand

Abstract: Western Union, a global fortune 500 company took a unique and fresh approach to Influencer Marketing in 2017. Eight brilliant content creators and thought leaders who not only represent modern millennial money movers (our business) but are also real Western Union customers. The program aimed to drive brand reappraisal and to communicate Western Union’s values of equality, diversity, global citizenship and a borderless world. Eight customers, 40 video episodes and eleven countries in sixty days!


About: Michael Fenech leads Global Social Content and Strategy for Western Union, a global F500 company. He works to evangelize social engagement and ignite all departments to leverage social media in all communications globally across 32 social channels. Michael partners with marketers and agencies across the globe to facilitate content and engagement strategies, align programs to business goals, provide analysis, oversee development, production, presentation, evaluation, measurement and governance of country-level and diaspora community social programs. Michael spent eight years agency-side and has eight years in social media.

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Paige Leidig

Chief Marketing Officer

NetBase


Presenting

Social Analytics is Eating the World

Abstract: Highlighting social analytics best practices and the power of segmenting your customers, social intelligence, and the art of storytelling.


About: Paige joins NetBase with 20 years’ experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP, Ariba, Elance, and E*Trade.

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Brad Fay

Chief Commercial Officer

Engagement Labs


Presenting

How Your Brand Can Generate the Right Conversations to Enable Your Sales Objectives

Abstract: Understand how a complete approach can deliver key insights and conversations that deliver the best customer experiences, resulting in the right opportunities.


About: Brad Fay is Chief Commercial Officer of Engagement Labs, where he shares responsibility for developing the company’s new TotalSocial® platform, a powerful tool that helps brands improve marketing effectiveness and ROI by leveraging social influence among consumers. TotalSocial® is the only system that brings together the consumer conversations about brands that happen both in social media and face-to-face.

Brad has had been a leader in the research and marketing industries for more than two decades, recently serving as Chairman of the Board of the Word of Mouth Marketing Association, and President of the New York-based Market Research Council. He also is a winner of the Grand Innovation Award of the Advertising Research Foundation for developing a survey-based system for measuring offline consumer conversations at Keller Fay Group, the company he co-founded with Ed Keller in 2006, later acquired by Engagement Labs. The company is a publicly owned and based in Montreal, with offices in London, New York, Chicago, San Francisco, and Boston.

Brad is the co-author, with Ed Keller, of The Face-to-Face Book, winner of the 2013 Best Book in Marketing Award from the American Marketing Association Foundation. Brad has been recognized as a Distinguished Alumni of the survey research program at the University of Connecticut, where we received a Master’s in Political Science. He received his BA, cum laude, in Government from Colby College in Waterville, ME.

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Ed Keller

Chief Executive Officer

Engagement Labs


Presenting

How Your Brand Can Generate the Right Conversations to Enable Your Sales Objectives

Abstract: Understand how a complete approach can deliver key insights and conversations that deliver the best customer experiences, resulting in the right opportunities.


About: Ed Keller is CEO and a Director of Engagement Labs. As CEO he has spearheaded the company’s development and commercialization of TotalSocial®, a patent-pending technology solution that combines online social media listening data with offline word-of-mouth tracking to provide marketers with a complete view of consumer conversations about their brands. Together these are proven to be important drivers of sales; offline conversation is an even bigger factor than social media, one that is often overlooked by marketers.

Keller has been called “one of the most recognized names in word of mouth” and the publication of his first book, The Influentials, has been called the “seminal moment in the development of word of mouth.” Keller’s second book, The Face-to Face Book (co-authored with Brad Fay), was named 2013 Best Book in Marketing by the American Marketing Association. Reflecting his industry stature, Keller was elected to the Word of Mouth Marketing Hall of Fame in 2014. He has also been awarded a Great Minds Award from the Advertising Research Foundation, where he was a long-time Board member.

Earlier in his career, Keller was CEO of one of the US’s largest marketing research firms, RoperASW. He is on the Advisory Boards of the Wharton Future of Advertising Program and the Annenberg School for Communication at the University of Pennsylvania. Keller speaks frequently to business audiences about word of mouth and social media marketing and lectures at leading business schools such as Wharton, Columbia, NYU and Yale. Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.

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Mike Baglietto

Global Head of Product Marketing

NetBase


Presenting

Social Analytics is Eating the World

Abstract: Highlighting social analytics best practices and the power of segmenting your customers, social intelligence, and the art of storytelling.


About: Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.

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Mike Baglietto

Global Head of Product Marketing

NetBase


Presenting

Bring the Power of Social to Your Entire Team By Putting Insights into the Hands of Everyone


About: Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.

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Mike Baglietto

Global Head of Product Marketing

NetBase


Presenting

Customer Experience Analytics, Insights that Transform Your Business


About: Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.

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Kenward Ng

Director of Strategy

Wunderman


Presenting

Customer Panel: Data is Useless, Unless It is Used in Real-Time. Learn from the Best.

Abstract: Learn how to respond to crises, manage campaigns, and get insights into your customer segments – as fast as possible.


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Elizabeth Russell

Sr. Manager, Social Media Reporting & Analytics

T-Mobile


Presenting

Customer Panel: Data is Useless, Unless It is Used in Real-Time. Learn from the Best.

Abstract: Learn how to respond to crises, manage campaigns, and get insights into your customer segments – as fast as possible.


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Shelina Taki

Director, Strategic Planning

LatinWorks


Presenting

Fly on the Wall - The Art of Listening


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Jillian Nalty

New Business Director

180LA


Presenting

Trends in Social - What's in Store for 2018 and Beyond


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Crystal Capello-Colon

Director of Social Strategy

Fullscreen


Presenting

Finding the Whitespace - How to Reach Your Target Audience with Social Listening Data


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Amelia Rance

Director, Measurement & Insights

Fullscreen


Presenting

Finding the Whitespace - How to Reach Your Target Audience with Social Listening Data


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Anupam Singh

Founder, President

113 Industries


Presenting

How to Use Artificial Intelligence to Develop the New Marketing Playbook for Brands

Abstract: Hear how 113 Industries uses proprietary technologies built on NetBase and Artificial Intelligence based platforms including IBM Watson to help brands and their agency partners build the next generation marketing playbook. Learn how clients use it to innovate, introduce new products and create winning marketing strategies and campaigns.


About: Anupam Singh is an entrepreneur with over 25 years of experience in designing, building and delivering innovative solutions and services. Anupam co-founded 113 Industries in 2010 to help Fortune 500 companies develop and launch breakthrough products and solutions. 113 Industries combines Natural Language Processing and Cognitive Computing to provide Data Driven Insights on consumers at a scale of millions of consumers. Anupam also lectures on innovation.

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Maritza Moreno

Sr. Digital and Social Analyst

The Marketing Arm


Presenting

Finding the Whitespace - How to Reach Your Target Audience with Social Listening Data

Abstract: Learn how to respond to crises, manage campaigns, and get insights into your customer segments – as fast as possible.


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Mary Smith

Digital Marketing Analyst

The Marketing Arm


Presenting

Finding the Whitespace - How to Reach Your Target Audience with Social Listening Data

Abstract: Learn how to respond to crises, manage campaigns, and get insights into your customer segments – as fast as possible.


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Amanda Brown

Social Media & Digital Marketing Manager

TGI Fridays


Presenting

TGI Fridays Dishes the Deets about Why They Chose NetBase


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Karen Wade Allen

Account Executive at NetBase

NetBase


Moderator

Finding the Whitespace - How to Reach Your Target Audience with Social Listening Data

Abstract: Learn how to respond to crises, manage campaigns, and get insights into your customer segments – as fast as possible.


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Karen Wade Allen

Account Executive at NetBase

NetBase


Moderator

Story Telling with Social Intelligence. Shaping Your Brand’s Engagement with Social Media Influencers and Trends


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Karen Wade Allen

Account Executive at NetBase

NetBase


Moderating

Fireside Chat with Universal Music Group Nashville


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Karen Wade Allen

Account Executive at NetBase

NetBase


Moderating

Trends in Social and the Future of Digital for 2018 and Beyond


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Tiffany Leung

Digital & Social Media Strategistt

Advance A/S


Presenting

Uncover the Naked Truth via Social Listening

Abstract: Join our discussion on how social listening reveal the unfiltered voice of the consumers. See how we have utilized social data to fuel our creative process and helped us reveal relevant micro segments to target with the right message. We will also explain how we use social intelligence as a part of our daily work for clients such as LEGO to hunt down the latest trends to create real time content.


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Camilla Grove Pelle

Digital Director,
Head of Digital Strategy & Projects

Advance A/S


Presenting

Uncover the Naked Truth via Social Listening

Abstract: Join our discussion on how social listening reveal the unfiltered voice of the consumers. See how we have utilized social data to fuel our creative process and helped us reveal relevant micro segments to target with the right message. We will also explain how we use social intelligence as a part of our daily work for clients such as LEGO to hunt down the latest trends to create real time content.


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Clément Brygier

Co-Founder & CEO

Digital Insighters


Presenting

Marrying Social and Market Research to Accelerate Business

Abstract: What happens when the European Union wants to know more about economic opportunities on obscure markets and products? Combining traditional market research and social media intelligence brought the relevant answers.


About: Clément Brygier is the co-founder of Digital Insighters, a marketing intelligence agency. He is an expert in marketing intelligence, crisis management and online data analytics. He has been working for the last 10 years with some of the world’s largest brands and regularly pushes the envelope in social data analytics looking for innovative and relevant ways to better understand and connect with consumers.

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Bob Ciccone

COO & EVP, Products & Technology

NetBase


Presenting

Welcome Address: The Future of NetBase and the Social Media Analytics Market


About: Bob leads Product Strategy and Product Management at NetBase. Previously he was responsible for the Customer Success and Services team. He has over three decades of experience leading technology companies that serve blue chip enterprise customers. Prior to NetBase, Bob served as VP of Industry Solutions at Hewlett-Packard. His other roles included CEO of Cydelity, an online fraud detection solution vendor, an EVP of ArcSight, a VP of EDS/ATKearney focusing on strategic consulting, and a VP of Oracle in charge of application solutions and consulting services. Bob started his career as a management consultant with Booz-Allen, delivering business strategies and implementations of major enterprise systems and a systems integrator at at Andersen Consulting (now Accenture).

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Laura Kegley

Field VP, Account Management

NetBase


Presenting

Trends in Social - What's in Store for 2018 and Beyond


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Tony Grotticelli

Sr. Director of Digital Development and Analytics

Universal Music Group Nashville


Presenting

Fireside Chat with Universal Music Group Nashville


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Heather Vassar

Strategy and Research

Universal Music Group Nashville


Presenting

Fireside Chat with Universal Music Group Nashville


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Olivier Hennebelle

New Data Director

BVA


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François Vogel

Partner

ici Barbès


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Antonina Rebour

Head of Social Insight & Engagement Strategy

ici Barbès


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Rachael Powell

Vice President, Social Strategy

Elasticity


Presenting

Setting Brand Health KPIs that Matter

Abstract: So you want to improve your brand health? How do you measure that? Rachael will walk through the KPIs that matter, how to benchmark your performance and setting goals for the future.


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Shannon Truax

Global Vice President, Brand Social

GoDaddy


Presenting

Setting Brand Health KPIs that Matter


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Enrico Casagrande

Consultant

estilos srl


Presenting

How a Social Listening Strategy Can Become a Winner for a Pharma Company

Abstract: Understanding the reasons why customers are tied to some products or abandon their use, identifying adverse reactions and fighting bad information, listening to patients' experiences are all valuable opportunities for a company that operates in a strictly personal environment such as healthcare and well-being. The adoption of a social listening strategy and the study of social reputation of entire product lines and sales channels, has allowed Pharma companies to discover unexpected behaviors and ways of using their products; develop actions and marketing plans in a more coherent way; block reputational crises almost in real-time.


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Tiina Salzberg

Executive Strategy Director, Head of Planning

180Kingsday


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Razi Imam

Founder, CEO

113 Industries


Presenting

How to Use Artificial Intelligence to Develop the New Marketing Playbook for Brands

Abstract: Hear how 113 Industries uses proprietary technologies built on NetBase and Artificial Intelligence based platforms including IBM Watson to help brands and their agency partners build the next generation marketing playbook. Learn how clients use it to innovate, introduce new products and create winning marketing strategies and campaigns.


About: Razi is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams. He has founded 113 Industries that focuses on helping Fortune 500s such as Coca-Cola, Colgate-Palmolive, Ocean Spray, and Hershey innovate breakthrough products based on identifying the unarticulated needs of their consumers. In recognition of his entrepreneurial success, Carnegie Science Foundation presented Razi with their prestigious award honoring Innovation in Science and Technology. He's an adjunct professor at Carnegie Mellon University since January 2012.

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Nina Spezzaferro

Vice President, Digital Strategy

Rubenstein


Presenting

Customer Panel


About: Nina brings more than ten years of digital media experience to her work consulting on social media strategy and online reputation management. Her expertise spans a range of practice areas, including entertainment, media, non-profit, and arts and culture.

Before joining Rubenstein in 2010, Nina was Editor and Marketing Manager of Celebrations.com, a division of 1-800-FLOWERS.COM. As an early stage team member, she helped launch the site, develop its audience, and establish its social media presence.

Prior she served as Associate Editor of the Jack Myers Media Business Report, covering the TV, online and media interests of the 18 to 24 demographic. She also served as Content Manager for Entertainment Media Works, a provider of media and technology solutions enhancing product integration between consumers, brands and the media. Nina holds a BS in Communication from New York University.

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Dhara Naik

Social Media Strategy Lead

AbelsonTaylor


Presenting

Fully Understand Social Conversations and Drive Your Business with Demonstrable ROI


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Katherine Mundy

Senior Social Portfolio Analyst

The Coca-Cola Company


Presenting

Trends in Social - What's in Store for 2018 and Beyond


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Shawn McGahee

VP, Advanced Analytics

Moxie


Presenting

Right Audience. Right Content. Awesome Result – Case Study

Abstract: Moxie will talk about how we’ve used NetBase to identify audiences to speak to, leveraging audience insight to build custom content and the results that come from this approach. More than the technology we will discuss the people and the process we engage to work this way for our clients.


About: Shawn McGahee is tenacious about performance which is what you want in an Analytics leader. But what makes him stand apart from the rest is his extreme enthusiasm for delivering impact with data in the creative process. While not an artist himself, his creative use of data to inspire strategies and optimizations has fueled his success. As a 10+ year veteran, Shawn has leveraged his expertise in cross-channel analytics for industry giants like Verizon, Delta Airlines. Dell, Kimberly-Clark, AMC Theatres, Chick-Fil-A, TGIFridays, Nike and many more. Specializing in the areas of performance enablement, data exploration, testing and optimization, and custom calculations. Prior to his current role, he worked at AT&T for 4 years on the service and support portion of the website, creating business cases for digital product development and analyzing the impact digital activity had on call centers and financials for the brand, saving the organization 2.5MM in cost in his first year. He has developed award winning solutions within forecasting and testing and optimization and continues to innovate to deliver client value. Shawn currently lives in Atlanta, Georgia with his wife Tiffany, and new born daughter Nora

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Elvis Lieban

Director of Social Insights

NetBase


Presenting

Developing a Social Savvy Organization for Better Business Results


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Elvis Lieban

Director of Social Insights

NetBase


Presenting

Social Analytics is Eating the World

Abstract: Highlighting social analytics best practices and the power of segmenting your customers, social intelligence, and the art of storytelling.


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Ted Tagalakis

Director of Social Media

Bright Red/TBWA


Presenting

Story Telling with Social Intelligence: Shaping Your Brand’s Engagement with Social Media Influencers and Trends


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Sarah Szloboda

Senior Social Strategist

Traffik Group


Presenting

Trends in Social - What's in Store for 2018 and Beyond

Abstract: In an ever-changing world of social media, there's always new technology and consumer trends to keep up with. Join our round table discussion about what you need to know and how to stay ahead of the curve

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Alan Berdowski

President

Digital Hug


Presenting

Trends in Social - What's in Store for 2018 and Beyond

Abstract: In an ever-changing world of social media, there's always new technology and consumer trends to keep up with. Join our round table discussion about what you need to know and how to stay ahead of the curve


About: Alan founded DIGITAL HUG, a social media insight and strategy consultancy that supports leading enterprise clients globally including Apple, BMO, Canadian Tire, Dr. Pepper, Enterprise, on through the alphabet. DIGITAL HUG is at the leading edge of helping companies tap the power of unstructured listening to grow,optimize and protect their business. A highly strategic and accomplished executive, with 25 years of experience covering the web; gaming & entertainment; food-service; retail; health care; manufacturing; distribution; and business to business sectors. An experienced president, I've also led the operations and marketing departments for some of Canada's largest corporations.

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Kaye Ann Caronongan

Content and Community Manager

Wunderman


Presenting

Trends in Social - What's in Store for 2018 and Beyond

Abstract: In an ever-changing world of social media, there's always new technology and consumer trends to keep up with. Join our round table discussion about what you need to know and how to stay ahead of the curve


About: An effective strategic thinker, communicator and relationship builder with an out-going personality, Kaye Ann is helping build meaningful connections between brands and consumers.

Hungry to learn more about social media and digital marketing, she persistently looks for learning opportunities. Recently, she is exploring topics on behavioural economics, data analytics, and is a contributing writer at Spotted by Locals.

Kaye Ann is also a lifestyle blogger and inspirational writer. You can find her written work on Medium or on her blog, alwayskaye.com

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Brandon Chesnutt

VP Director, Digital & Development

Identity


Presenting

When $#@% Hits the Fan: Navigating Social Media Crisis Situations

Abstract: This session reviews three real-world crisis situations: a mass casualty accident, a public shooting at a high-end lifestyle center and a viral event in which a YouTuber claimed a CEO was involved in a murder coverup and organ harvesting ring. Yes. That last one is real.

You'll hear war stories from the trenches and learn key takeaways on how you can beef up your social crisis planning and communications strategy.


About: I currently serve as Vice President and Director of Digital and Development at Identity—an award-winning public relations firm based in metro Detroit. Comprised of a unified team of discipline specialists, Identity provides strategy, counsel and execution in the areas of media relations, marketing, social media, creative design and content.

In my role, I'm responsible for driving new technology adoption while serving as a lead strategist on client programs. I have served as social media counsel to more than 100 B2C and B2B companies and organizations, ranging from tech startups to members of the Fortune 500. My client roster has included Verizon Wireless, Verizon Enterprise Solutions, ADESA, Kelly Services, Absopure Water Company, Olga's Kitchen, Motown Museum and many more. My work at Identity has been recognized by PR News' 2014 Social Media Icon Awards (Best Blog finalist), the 2014 MarCom Awards (Social Media) and PR Daily's Digital PR & Social Media Awards as a finalist in the following categories: Best Social Media Campaign, Best Blog, Best Crisis Management and Best Digital PR Campaign - B2B.

A member of the Crain's Detroit Business "20 in their 20's," my business and community accomplishments have been featured in Inc. Magazine, Washington Times, Huffington Post, Detroiter Magazine, WXYZ Channel 7, FOX 2 Detroit, Detroit News, Chain Store Age and the Detroit Free Press.

I'm also heavily involved in metro Detroit’s social media and tech community.

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Jordan Jackson

Associate Director

Starcom


Presenting

Trends in Social and the Future of Digital for 2018 and Beyond


About: Driven consumer insights manager with a focus on brand strategy and campaign measurement in order to optimize brand awareness and messaging to ultimately drive successful ROI. Is passionate about getting to the "who" of a brand and how that fits within your consumers' lifestyle, and then infiltrating that message within all recommendations and strategy. At the end of the day, it's about the brand making the most authentic connection with their consumers.

I have experience in both B2C and B2B markets. Research and effective communication and processes are priorities in all of the work I do and my day-to-day tasks. I aim to present complex problems and processes in a clear and easy-to-digest form utilizing data visualizations, clear and engaging presentations, and frequent client communication demonstrated when talking with VPs, C-Level executives, agency teams, and internal marketing and media operations teams.

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Courtney Bir

PhD Candidate

Purdue University


Presenting

Conversationworthy – How to measure consumer preferences in the Real-time Focus Group

Abstract: Through experimental designs, academics have been measuring consumer preferences for a wide range of products. Most commonly, data for such measurements or estimates would come from surveys conducted in-person, over the phone, or increasingly via the web. Nonetheless, data collected in response to specific questions (and posed by any specific entity) is wrought with challenges. With social media, a new tool for measuring consumer preferences and sentiment has surfaced. In this session, get an academics take on measuring consumers preferences using traditional methods versus NetBase.


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James Warden

Analytics & Trendspotting Manager

Cargill


Presenting

Save Your Organization Time and Money … Even During a Controversy


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Molly James-Lundak

Sr. Director, Corporate Digital Marketing

AbbVie


Presenting

Trends in Social - What's in Store for 2018 and Beyond


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Cavan Reagan Reichmann

Managing Director, Social Engagement, & Senior Partner

Carmichael


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Cole McCloskey

Strategist

Martin Williams


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Caitlin Gallagher

Social Listening & Insights

Purple Strategies


Presenting

Measuring Success with Purple Strategies

Abstract: In this session, Caitlin will share how to paint a 360 picture of your client’s campaign or broader reputation on social media through analysis of audiences, messages, behavior over time and intervening themes. Learn how to survey best practices in measurement of social listening with an eye towards finding the insights that will guide your client’s strategy.

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Michael Piehl

Director, Digital Execution

Kantar Operations


Presenting

Research Grade Data - How the Story Changes

Abstract: Mike Piehl is Director of Digital Execution and one of the key developers of Kantar’s USA-based Center of Excellence for search and social media and other digital data sources. The team has been intimately involved in the design, execution, and delivery of some of the biggest social media-infused client research programs in Kantar, making them experts in the world of social media use within a research scope.

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MJ Paradiso

VP Sales, EMEA

NetBase


Presenting

Social Analytics is Eating the World

Abstract: Highlighting social analytics best practices and the power of segmenting your customers, social intelligence, and the art of storytelling

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Anna Zaikina

Head of Social Insights

Digital Media Services


Presenting

Make the most out of social intelligence to drive content strategy

Abstract: Use brand conversations to identify unique marketing opportunities which drive creative, inform messaging, and elevate overall brand positioning.


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Jane Fieldsend

Social Insights Manager

L’Oréal UK&I


Presenting

How to integrate social across the organisation to drive better business decisions


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Mike Hatfield

Social Media Insights Executive

Wavemaker


Presenting

How to integrate social across the organisation to drive better business decisions