NetBase Introduces Standard Audiences to Provide Real-Time Insights on Important Consumer Segments and Affinity Groups
NetBase Audiences Provides Immediate Complement to Custom Audiences
SANTA CLARA, Calif. – June 20, 2018 – NetBase, a global leader in enterprise social analytics, today announced NetBase Standard Audiences, a new tool to give brands a better understanding of their target customers. Standard Audiences delivers real-time insights for 18 demographic or affinity groups so brands can quickly identify what consumers in those segments want, love, need and buy. This allows businesses to go beyond keyword monitoring, extend their traditional marketing segmentation and enhance their efforts with more targeted and complementary efforts.
“Businesses need a deep understanding of their target audiences, but often analytics efforts are focused just on the conversations that include their brand and miss the issues of significant importance to the target audience,” said Paige Leidig, chief marketing officer at NetBase. “NetBase customers wanted this insight but didn’t want to spend hours or days setting up their own customer services and then combing through the data. We designed NetBase Standard Audiences to provide deeper audience insights that lead to smarter marketing strategy, stronger content and more customers.”
Initially NetBase will offer two groups of NetBase Standard Audiences: life stage/demographic audiences and interest/affinity audiences.
NetBase Standard Audiences Life Stage and Demographic segments include:
- Generation X
- Hispanic Americans
- African Americans
- Asian Americans
NetBase Standard Audiences Interest and Affinity segments include:
- Food and Beverage
- Lifestyle and Travel
- Health and Fitness
- Media and Entertainment
All 18 of the NetBase Standard Audiences segments are now available. NetBase Standard Audiences do not require any offline service days to implement and can complement custom, user-defined audiences.
Schedule a demo of NetBase’s Audiences solution:http://pages.netbase.com/book-demo.
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group, Walmart and YUM! Brands. Learn more at www.netbase.com or @NetBase
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Mark McClennan or Lauren Unger