NetBase Marks Record Summer Growth with More than 50 New Customers and “Trend-Setter” Award from KMWorld
Insight Discovery Company Adds Top Brands in Retail, Financial Services, Food & Beverage, Sports, Pharmaceuticals, Technology and Many More
MOUNTAIN VIEW, Calif.—September 21, 2010—NetBase, the Insight Discovery company, today announced a record summer of company growth with over 50 new customers in 90 days, a “Trend-Setter” award, and a new marketing industry veteran on its board of directors. World-renowned brands in retail, food & beverage, sports, pharmaceuticals, technology, financial services, and market research have turned to NetBase to reveal actionable consumer insights from the opinions, emotions and behavior expressed about their brands.
“We are constantly looking for new ways to help our clients get to know customers in the context of their world – how customers think, feel, interact, and behave when they make decisions in a client’s category,” states Chet Zalesky, President, CMI, an Atlanta-based marketing research firm. “We did a competitive assessment of available social media monitoring and analysis tools and chose NetBase because we can instantly get information about what’s being said about our clients online. Since we can do the queries ourselves, we don’t have to wait several days for a team of people to send us back a report.”
In addition, NetBase’s flagship product, ConsumerBase, was named one of KMWorld’s Trend Setting Products of 2010, which will be featured in the September 2010 issue. More than 600 products were assessed by the judging panel which consists of editorial colleagues, analysts, system integrators, vendors, line-of-business managers and users. KMWorld, a publishing unit of Information Today, Inc. said the products selected all demonstrate clearly identifiable technology breakthroughs that serve the vendors’ full spectrum of constituencies, especially their customers.
“While July and August aren’t typically significant growth periods for companies, we’ve seen a tremendous rate of new customer wins, which is testament to the need for intelligent, cost-effective consumer insight research,” said Jonathan Spier, NetBase CEO. “We’re honored to be working with some of the world’s industry-leaders to help them understand consumer opinions, emotions and behaviors expressed in social media, ultimately helping drive product innovation that impacts their brand equity and bottom line.”
In July, brand marketing veteran Kip Knight was elected to NetBase’s board of directors. With more than 30 years of experience working in over 65 countries around the world, Kip started his career at Procter and Gamble, and was formerly Chief Marketing Officer of Taco Bell, head of marketing for KFC International, and held executive marketing positions at eBay, North America and International. Kip is currently President of KnightVision Marketing, based in Silicon Valley, and works with a wide variety of U.S. and international clients on strategic marketing and planning initiatives.
Next week, NetBase will be exhibiting in Booth # 79 at the American Marketing Association’s annual Market Research Conference in Atlanta. They are this year’s sponsor of the ‘After Dark Reception’ for conference attendees, to be held at the renowned World of Coca-Cola™ venue.
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NetBase provides tools for understanding consumer opinions, emotions, and behaviors as expressed in social media and the Web. Our state-of-the-art natural language processing (NLP) engine reads billions of conversations from more than 75 million social media sources. It automatically organizes up to one year of brand-related chatter to determine not only sentiment but also deep, actionable insights. NetBase NLP is nearly 90 percent accurate, so our customers have the trusted information they need to make better business decisions. Customers like Coca-Cola and Procter & Gamble are turning to NetBase because our tools are smarter, faster, and cheaper than any alternative on the market. Based in the heart of Silicon Valley, NetBase is a privately held company. For more information, visit: www.netbase.com.