NetBase Navigates Through the Complexity of Big Data to Secure a Top Spot on CGT’s 2014 Readers’ Choice Survey of Social Media Solutions Providers
MOUNTAIN VIEW, Calif. – January 28, 2014 – NetBase, the Social Intelligence Company, has been selected as a Top 5 solutions provider in social media by Consumer Goods Technology’s (CGT) 2014 Readers’ Choice Survey. NetBase’s selection by a large cross section of consumer goods professionals reflects the growing importance of social analytics to the industry and the effectiveness of NetBase’s platform.
Social analytics is rapidly becoming critical to the success of consumer brands. Distinguished global brands in the consumer goods, media and entertainment, retail and fast casual restaurant industries are using NetBase’s social analytics solutions to gain deeper, more nuanced and accurate real-time insights into the opinions, emotions and behaviors of consumers. Consumer Packaged Goods (CPG) companies are gaining a competitive advantage by leveraging big data insights from social media to optimize advertising and product campaigns, develop and launch new products and manage crises to ensure the health of their brands.
CGT’s readers ranked the top five technology companies that provide software/services for managing and monitoring internal and external social media communications and engagement. NetBase offers critical industry insight that is unparalleled in accuracy, speed and ease of use to the CPG market. CGT serves more than 76,000 decision-makers in the consumer goods industry.
“NetBase is used by some of the largest brands in the consumer goods industries across multiple disciplines including marketing, customer service and product research,” said Alliston Ackerman, CGT Editor. “NetBase’s innovative solutions demonstrate an exceptional capacity to deliver real-time, actionable intelligence from social conversations to improve insights and decisions that improve business and marketing outcomes.”
“CPG brands that want to stand out are using NetBase’s seamless social analytics solutions to move beyond the single dimension of tracking user sentiment with the additional ability to measure brand awareness, consumer perception and passion about key attributes,” said Gretchen Hoffman, NetBase Vice President of Marketing. “We are honored to be recognized by CGT readers as a top social media technology company and to be ranked among high caliber brands like Salesforce, Adobe Systems and Oracle.”
NetBase’s intuitive solutions are changing the landscape of social media analytics by providing corporations a platform to sift through all the noise often left by big data and to adopt a strategic social intelligence plan that will ensure market sustainability while gaining the ultimate competitive advantage.
Check out NetBase’s most recent eBook, View Your CPG Customers in 3D Using Social, to find out how your brand can innovate, connect and succeed in the new area of consumer marketing.
NetBase delivers the social intelligence that global brands and agencies use to publish, monitor, analyze and engage with customers in real time. Using a high-precision natural language processing (NLP) engine our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable digital marketing, public relations, brand management, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP, ESPN, GfK, McCann Erickson and Taco Bell. NetBase solutions are sold globally by SAP AG and J.D. Power & Associates. For more information, visit www.netbase.com, @NetBase, on Facebook page, LinkedIn, or YouTube.
About Consumer Goods Technology
Consumer Goods Technology (CGT), an integrated media brand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Footwear. For more information on CGT, visit www.consumergoods.com.