NetBase Selected for Exclusive Twitter Official Partner Program
Partnership to Bring Brand Managers and Agencies the Most Advanced Twitter Monitoring and Analytics Capabilities in Social Media
MOUNTAIN VIEW, CA. – June 10, 2015 – NetBase, the enterprise-scale social media analytics company, today announced its partnership with Twitter as part of the Twitter Official Partner Program, in which Twitter selects a limited number of business-to-business (B2B) product and service providers to make the platform more valuable to businesses and address new and underserved market needs. The Twitter Official Partner Program partnership will enable NetBase to work more closely with Twitter to integrate fully with the social media platform, to release new products more efficiently, and to offer the most detailed and actionable brand intelligence available today.
Twitter is recognized worldwide as a leading forum for influencing consumer opinion, brand reputation and purchasing decisions. It is an important source of business-critical information for brands and agencies. But the enormous volume of communications on Twitter — 500 million Tweets a day, and growing fast — makes it difficult for brand managers and agencies to understand who is saying what about their companies, products and services and, most importantly, what it all means.
NetBase innovative monitoring and analytics capabilities enable brands to recognize and respond to market trends, competitive opportunities and reputational threats in real-time and even by geography. NetBase product suite, including NetBase LIVE Pulse™, offers an up-to-the-second view of Twitter social mentions, impressions, emerging topics and net sentiment. And its capabilities extend far beyond monitoring, with data analytics that go back to the beginning of any Twitter exchange, identifying the individuals who initiated, who amplified the volume, and who are the most important social influencers.
NetBase delivers a combination of massive scale, granular insight, and accessible, actionable presentation that enables brands to take advantage of unparalleled customer segmentation based on factors including gender, geography, purchase intent, lifestyles and emotions. The result: brand managers and agencies know their current and prospective customers — who they are, what they want, and what they are saying about their brands — better than ever before.
“Our partnership with Twitter is very important to NetBase, its customers and partners,” said Pernille Bruun-Jensen, chief marketing officer at NetBase. “Seamless integration, respect for the end user and innovation within our relationship will help us go to market even more rapidly and efficiently with solutions that will keep brands and agencies on top of their game.”
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group, Walmart, and YUM! Brands. Learn more at www.netbase.com or @NetBase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.
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