NetBase Selected as a Weibo Data Partner
NetBase Customers Now Have Access to World’s Largest Chinese Language Social Network
MOUNTAIN VIEW, Calif. – July 1, 2014 – NetBase, the Social Intelligence Company, today announced participation in Socialgist’s “Certified Weibo Data Program”. Socialgist is the leading global source for Social Media Content and the only official Weibo data provider outside of the People’s Republic of China (PRC). The partnership between NetBase and Socialgist will allow NetBase broad access to Weibo content and enable measurement and research on previously unavailable Weibo social activity. The addition of Weibo content and interactions to NetBase’s social media platform further elevates the company as the global leader in Social Intelligence.
Weibo is China’s microblogging platform with 530 million registered users, 143 million monthly active users and 67 million daily active users. These user numbers make Weibo the world’s largest Chinese language social network.
“The value of Weibo is irreplaceable. NetBase already provided the industry’s best Chinese language support, and this partnership gives our customers access to the most influential social network in China,” said Pernille Bruun-Jensen, NetBase CMO. “Accurate social intelligence is now mandatory for world-class brands, agencies and global enterprises to operate at the speed of social. Companies that want to track, analyze and leverage social conversations taking place in China need to track the interactions of Weibo. We are proud to be part of the only Partner Program that enables this insight.”
“NetBase is one of our global partners and they understand that the content from Weibo is irreplaceable,” says Darren Kelly, President of Socialgist. “NetBase relies on that content to make decisions, so it has been our priority to activate the “Certified Weibo Data Program” to enable our partners broader access to Weibo activity.”
NetBase has the most comprehensive language offering in the social media industry. In addition to Chinese, NetBase supports 41 language: English, German, Spanish, Portuguese, French, Japanese, Italian, Arabic, Armenian, Bengali, Bulgarian, Catalan, Czech, Danish, Dutch, Estonian, Finnish, Georgian, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Korean, Latvian, Malaysian, Norwegian, Polish, Punjabi, Romanian, Russian, Slovak, Swedish, Tagalog, Tamil, Telugu, Thai, Turkish, Ukrainian and Vietnamese.
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NetBase Solutions Inc. is the award winning social intelligence platform that global organizations use to analyze and engage with consumers in real-time. The industry-leading standard for accuracy, NetBase processes billions of social media posts for actionable business insights for marketing, research, PR, customer service, sales and product innovation leaders. NetBase is a trusted partner to global brands, including Coca-Cola, Yum! Brands, Sony, Ralph Lauren and IPG. For more information, visit www.netbase.com or @NetBase.