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Nintendo Nabs Epic Win with Gamers: NetBase Brand Passion Index Plays with Gaming Consoles

Wii and Nintendo DS Generate Highest Loves Scores; Xbox Makes Enemies

MOUNTAIN VIEW, Calif.—March 9, 2011—NetBase, the Social Media Insight and Analysis Company, announced today the latest Brand Passion Index, which measured consumer passion for gaming consoles expressed via social media. With estimated sales figures off the charts for consoles this year, the Index used NetBase’s social media insight and analysis tool to surface the emotions and passion levels associated with five of the top brands that everyone from teenagers to boomers are scoring with: Playstation 3, Xbox, Wii, PSP, and Nintendo DS.

Nintendo Scores the Most Love

Insights pulled from NetBase revealed that Nintendo products come out on top for consumers. One of Nintendo’s most lucrative products, the Wii generated 34% of the chatter and came out with a love score of 56%. Though the handheld Nintendo DS generated less than 1% of the chatter among its more popular counterparts, it had the highest relative love score, coming in at 57%.


In this graphic, the amount of sentiment and chatter about a brand is indicated by the size of the bubble, while the placement of the bubble shows the intensity of passion.

Verbatim surfaced from NetBase showed that consumers love the Wii for a wide variety of reasons, ranging from its utility as an exercise tool to its ability to bring families together through its fun and interactive games.

Similarly, verbatim about another Nintendo product, the handheld Nintendo DS, showed that consumers love it for its multiple functionalities that it offers to its owners.

Xbox Loses Points for its Controllers

While the Xbox generated a large share of buzz as well as a generous share of love, it also came out with the most negative chatter of the five brands. Verbatim showed that this was mainly to do with the console’s controllers, which consumers were very passionate about.

Each month, the Brand Passion Index analyzes consumer passion for brands in various categories and publishes the results on the NetBase blog.

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About NetBase

NetBase, the Insight Discovery company, provides social research and analysis tools that help market researchers and brand managers understand consumer opinions, emotions, and behaviors as expressed in social media and on the Web. Our state-of-the-art natural language processing (NLP) engine reads billions of conversations from more than 75 million social media sources. It automatically organizes up to one year of brand-related chatter to determine not only sentiment but also deep, actionable insights. NetBase NLP is over 80 percent accurate, so our customers have the trusted information they need to make informed business decisions. Over 60 global brands, including Coca-Cola, Procter & Gamble and JD Power & Associates depend on NetBase as their tool of choice for social media understanding. Based in the heart of Silicon Valley, NetBase is a privately held company. For more information, visit: https://www.netbase.com.